Even with a simple text message based campaign, it is worth testing on different phones to see where the line breaks occur and what appears on the first screen. When writing for a mobile internet site, consideration also needs to be made as to the screen size and what can easily be read in one screen. Copy should be kept short, simple and to the point. SMS marketing as part of marketing with simple text.
Brands are now capitalizing on the popularity of mobile content and are using it as part of their marketing effort. A picture or ringtone can be a second or third tier prize in a free prize draw or other competition, the content based around the brand itself.
There is no guarantee of success just because you use the mobile channel, it is how you use it that’s important. However, when used well mobile marketing does deliver a high ROI, and this is typically higher than direct mail and email.
Labels: Marketing
