Visible Measures Unveils New Application for Benchmarking Online Video Campaign Performance, Including Free Public Beta Access Tweet

Trends application provides brand advertisers, agencies, and movie studios with exclusive industry-wide data to compare performance in online video campaigns.

BOSTON -- Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers, announced the availability of Trends, a Web-based application for benchmarking online video ad campaign and content performance. The Trends application provides brand advertisers, agencies, and movie studios with a full spectrum of critical campaign performance metrics for industry-level and cross-campaign comparisons. In addition to a paid version of the application, a free trial version is now also available.

"With brand perception increasingly shaped by the actions of consumers, our goal is to provide brands, agencies, and advertising sales executives the insights to better navigate this volatile yet exciting landscape," said Brian Shin, founder and CEO of Visible Measures. "With Trends, organizations can better understand the effectiveness of their online video advertising campaigns and compare their performance against historical norms, competitors in their industry, and against campaigns targeting similar demographic audiences."

Trends enables organizations to perform industry-wide comparisons across hundreds of unique campaigns and a diverse range of effectiveness metrics, including total online viewership, comments, placements, and demographic summaries. The client-specific insights driven by Trends have applications in campaign planning and forecasting, concept development, new business pitch support, market research, competitive intelligence, client management, and more.

Three unique online video performance data sets are currently available for the Trends application.

* The Social Video Campaigns collection covers hundreds of brand-driven online video ad campaigns and is designed to help media planners, researchers, creatives, and other advertising professionals benchmark campaign effectiveness.
* The Online Film Trailers collection covers online film trailer performance for both in-market and previously released movies, and has been developed to help movie studios and their agencies benchmark online film trailer performance.
* The 2010 Super Bowl Ads collection covers online performance for the entire flight of this year's Super Bowl ads. This collection will be available for a limited time and is sourced from the company's 2010 Super Bowl Ads online video research study (see accompanying press release).


"The best digital work only happens when we're armed with deep insights into consumer behavior," said Baba Shetty, chief media officer at Hill Holliday. "We're always looking for leading-edge tools that can help unearth those insights. Our teams have been involved in the testing of Trends and we're very pleased with the results."

With hundreds of brand-driven social video campaigns, the Social Video Campaigns collection deploys ad-specific filters to help users identify, for example, automotive campaigns that feature celebrities, or evaluate which beverage ads appeal to women 24-36 years old. The information in this collection can be sorted and filtered by more than 20 industry categories (including apparel, automotive, consumer electronics, financial services, retail, telecommunications, travel, and more), well over 100 brands (from ABSOLUT to Walmart, from Doritos to Nokia, from Starbucks to Toyota, and beyond), more than 100 advertising agencies, and over a dozen creative approaches (including event and stunts, animation, sex appeal, spoofs, and more).

"In addition to tracking the impact of their own video advertising on engagement, attitudes and sales, advertisers and agencies need to understand how their performance compares against competitive brands and campaigns," said Terry Cohen, senior vice president of strategy and analysis at Digitas. "Applications like Trends enable us to monitor the online video competitive landscape across key industries and verticals, and provide us with the data we need to make better-informed campaign decisions."

The Online Film Trailers collection covers more than one hundred movie trailer campaigns and features category-specific filters that provide immediate access to, for example, action films set to release on a certain weekend, or comedies that appeal to men 18-27 years old. The information in this collection can be sorted and filtered by time to release and more than 20 genres (such as action, drama, family, horror, science fiction, and thriller) and movie studios.

The 2010 Super Bowl Ads collection covers every national advertisement that ran during this year's Super Bowl. Like the Social Video Campaigns collection, users of the 2010 Super Bowl Ads collection can sort, filter, and compare campaigns by industry, advertising agency, brand, and creative approach.

In addition to these industry-wide online video performance data sets, Visible Measures is releasing a free public beta for Trends that covers top-performing viral video ads. The Trends public beta is being offered as a service to the online video community at large and provides free access to a growing list of more than 100 of the top-performing viral video ads sourced from the popular Visible Measures Top 10 Viral Video Ads chart.

Immediately available and priced on an annual subscription basis, Trends is a Web-based application that provides independent third-party measurement for ad campaign benchmarking and trending. Available data sets currently include Social Video Campaigns, Online Film Trailers, 2010 Super Bowl Ads, and the free public beta with top-performing viral video ads. Additional industry-wide data sets from other vertical markets will be available throughout 2010. To learn more, watch a walkthrough, or sign up for the Trends free public beta, please visit: www.visiblemeasures.com/trends.

About Visible Measures

Visible Measures is the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers. The company's patented approach has been designed from the ground up to meet the unique challenges of measuring Internet video reach and engagement. Visible Measures provides its customers and partners with unprecedented visibility into their online video audiences and how they engage with both content assets and advertising placements. Visible Measures is a member of the Interactive Advertising Bureau's (IAB) Digital Video Committee and the Advertising Research Foundation (ARF). To learn more about Visible Measures and explore its industry-wide data for viral video ads, online film trailers, webisodes, automotive, and more, please visit http://www.visiblemeasures.com.

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Author of 'Threat! Managing Risk in a Hostile World' Joins Cellphone Voice Security Webinar Hosted by Dr. Larry Ponemon & Cellcrypt Tweet

Expert panel discussion debates vulnerability of cellphone calls and what businesses need to do about it.

Webinar: 24th February 2010, 11am EST / 8am PST / 4pm GMT

PALO ALTO, Calif. -- Cellcrypt, the leading provider of secure cell voice calling, is hosting a webinar on cellphone voice call security moderated by Dr. Larry Ponemon and a panel of experts in national and corporate security. To register for the event go to: http://video.webcasts.com/events/cell001/33676/

A new member of the panel is MacDonnell Ulsch, CEO and Chief Risk Analyst of ZeroPoint Risk Research, LLC and the author of the book THREAT! Managing Risk in a Hostile World. Ulsch is an expert on privacy and counter espionage; he has worked at the National Security Institute on economic and industrial espionage and advised the office of counter intelligence of a US president.

The seminar is in response to recent news (Dec 27, 2009) when researchers announced the codebook that unscrambles GSM calls – used in 80% of cellphones – had been computed and published on the web. Free for any criminal to use, this codebook lowers the cost of cellphone eavesdropping below $10,000.

But recent research shows that while four out of five IT executives think cell phones are equally/more vulnerable than email, less than 20% of businesses have adequate cell voice protection in place and regularly discuss sensitive and confidential information on cellphones. This poses a corporate threat to commercial secrets, executive safety, data record breaches and financial transaction confidentiality.

Hosted by the world-renowned security pioneer Dr. Larry Ponemon, this webinar assembles a panel of experts to discuss the key issues of the GSM Cracking threat, the wider implications of cellphone interception and how to cost-effectively implement adequate protection.

Other Featured Speakers:

* Dr. Larry Ponemon – Chairman & Founder, Ponemon Institute
* Patricia Titus – Chief Information Security Officer, Federal Systems, Unisys
* Dr. Stuart Shapiro – Principal Information Privacy and Security Engineer, The MITRE Corporation
* Dr Simon Bransfield-Garth, CEO, Cellcrypt


Webinar Details

* Date: 24th February 2010, 11am EST / 8am PST / 4pm GMT
* Duration: 60 minutes
* Registration: http://video.webcasts.com/events/cell001/33676/
* Twitter Hashtag: #GSMSecurityWebinar


About Cellcrypt

Cellcrypt is the leading provider of technology to secure cell voice calls on everyday smartphones. Founded in 2005, Cellcrypt's R&D innovation resulted in Encrypted Mobile Content Protocol (EMCP), an Internet Protocol (IP) based technology that optimizes delivery of encrypted data between mobile devices over wireless networks.

Cellcrypt's products are undergoing security certification to the FIPS 140-2 standard approved by the US National Institute of Standards and Technology (NIST), operate over data-enabled networks including 2G (GPRS/EDGE), 3G (HSPA, CDMA/EV-DO) and Wi-Fi®, and are optimised to run on Nokia® Symbian and BlackBerry® smartphones. Cellcrypt is a BlackBerry Alliance Partner and Inmarsat Connect Partner.

Today, Cellcrypt solutions are used routinely by governments, enterprises and senior-level executives worldwide. Cellcrypt is a privately-held, venture-backed company with headquarters in London, UK and offices in USA and Middle East.

For more information please visit: www.cellcrypt.com

About the Ponemon Institute

The Ponemon Institute© is dedicated to advancing responsible information and privacy management practices in business and government. To achieve this objective, the Institute conducts independent research, educates leaders from the private and public sectors and verifies the privacy and data protection practices of organizations in a variety of industries.

For more information please visit: http://www.ponemon.org

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Agito Networks Receives INTERNET TELEPHONY Magazine's 12th Annual Product of the Year Award Tweet

Agito's RoamAnywhere Mobility Router Recognized for Outstanding Innovation in Enabling VoIP over 3G Mobile Data Connections and WiFi, Supporting the Broadest Set of Mobile Devices.

SANTA CLARA, Calif. -- Agito Networks, Inc.™, the company delivering innovative solutions in enterprise mobility, announced that Technology Marketing Corporation's (TMC®) INTERNET TELEPHONY magazine has named Agito's RoamAnywhere Mobility Router v4.0 as a recipient of its 2009 Product of the Year Award.

Agito Networks' RoamAnywhere Mobility Router extends UC, PBX and deskphone features to mobile phones, while providing industry-leading handover between WiFi, 3G and cellular networks. By extending the Agito RoamAnywhere architecture built for network abstraction to 3G, mobile costs are further reduced beyond leveraging just WiFi – which other solutions are limited to – while also improving in-building coverage. RoamAnywhere uniquely delivers a mobile UC product with high availability, redundancy, security, enterprise scalability, and the industry's broadest IP-PBX and mobile handset support, including VoIP support for the Apple® iPhone®, iPod touch®, iPad and Research In Motion (RIM®) BlackBerry® smartphones. RoamAnywhere works with all cellular networks, and natively integrates with enterprises' existing equipment, including WLAN infrastructure and directory stores.

"INTERNET TELEPHONY is proud to grant Agito Networks a 2009 Product of the Year Award for its RoamAnywhere Mobility Router," said Rich Tehrani, CEO, TMC. "Agito Networks has proven its commitment to quality and excellence while addressing real needs in the marketplace. We're happy to recognize and honor Agito Networks for its development of IP communications technology. We look forward to more innovative solutions from them in the future."

A complete list of Product of the Year winners is published in the February 2010 issue of INTERNET TELEPHONY magazine, (www.itmag.com).

"Agito's RoamAnywhere solution continues to be deployed by major enterprises globally for its innovation in delivering mobility for enterprises, including unmatched cost-savings benefits which have advanced significantly with Agito's recently added support for VoIP over 3G networks," said Amit Chawla, Agito Networks CEO. "Enterprises choose RoamAnywhere due to its unique security, scalability and high-availability capabilities, and for supporting the industry's broadest range of BlackBerry, iPhone, Windows Mobile (OS) and Nokia handsets. The year 2010 is proving to be an exciting year for the company as highlighted by product innovation and differentiation, continued customer acquisition, and this recognition from INTERNET TELEPHONY, an authority in IP communication since 1998."

As the only provider to deliver enterprise VoIP and mobile UC capabilities across diverse networks, including WiFi, 3G and cellular for the most platforms, Agito Networks slashes international direct dialing, roaming and hidden overage charges, reducing international cellular expenses by up to 80 percent in most cases. RoamAnywhere v4.0 can now move mobile users' calls when away from WiFi coverage to 3G cellular data networks which are paid as a flat rate, keeping callers away from costly cellular networks and rates.

About INTERNET TELEPHONY Magazine

INTERNET TELEPHONY has been the IP Communications Authority since 1998™. Beginning with the first issue in February of 1998, INTERNET TELEPHONY magazine has been providing unbiased views of the complicated converged communications space. INTERNET TELEPHONY offers rich content from solutions-focused editorial content to reviews on products and services from TMC Labs. INTERNET TELEPHONY magazine reaches more than 225,000 readers, including pass-along readers. For more information, visit www.itmag.com.

About TMC

Technology Marketing Corporation (TMC) is a global integrated media company helping clients build communities in print, in person and online. TMC publishes Customer Interaction Solutions, INTERNET TELEPHONY, Unified Communications, and NGN magazines. TMCnet, TMC's Web site, is the leading source of news and articles for the communications and technology industries. TMCnet is read by two million unique visitors each month on average worldwide, according to Webtrends. TMCnet has ranked within the top 3,500 in Quantcast's Top U.S. sites, placing TMCnet in the nation's top .03% most visited Web sites. In addition, TMC produces INTERNET TELEPHONY Conference & EXPO (ITEXPO); 4GWE Conference and M2M Evolution (in conjunction with Crossfire Media); Digium|Asterisk World (in conjunction with Digium); and Smart Grid Summit (in conjunction with Intelligent Communication Partners). For more information about TMC, visit http://tmcnet.com/.

About Agito Networks

Agito Networks is the award-winning technology leader in enterprise mobility. Its product, the RoamAnywhere Mobility Router, is an innovative mobile Unified Communications (UC) product enabling enterprises to extend voice and UC to cell phones. RoamAnywhere is the first and only network appliance that fuses enterprise wireless LANs, carrier cellular networks, IP telephony and location technology to mobilize voice and data applications, while remaining agnostic to customers' choices of carrier and equipment vendors. Agito enables low-cost in-building voice coverage, reduced cellular costs, improved enterprise visibility and control over cellular usage, and better accessibility and responsiveness for mobile workers. With Corporate Headquarters in Santa Clara, Calif., and European presence in Reading, England, the company is venture backed by Battery Ventures, Castile Ventures and ITX International. Go to http://www.agitonetworks.com for more information, or follow Agito Networks on Twitter at http://twitter.com/agitonetworks, and on Facebook at http://www.facebook.com/AgitoNetworks.

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On2 Stockholders Approve Merger with Google Tweet

CLIFTON PARK, N.Y. -- On2 Technologies, Inc. (NYSE Amex: ONT) announced that its stockholders approved the merger of On2 with a wholly owned subsidiary of Google Inc. at its Reconvened Special Meeting held earlier today.

On2 stockholders holding in excess of a majority of the outstanding shares of On2 Common Stock voted in favor of the merger proposal.

Under the terms of the merger agreement, as amended, each outstanding share of On2 Common Stock (other than shares owned by (a) Google, Oxide Inc., Oxide LLC or On2 and (b) any On2 stockholders who are entitled to and who properly exercise appraisal rights under Delaware law) will be cancelled and extinguished and will be automatically converted into the right to receive (1) $0.15 in cash; (2) 0.0010 of a share of Google Class A Common Stock; and (3) cash in lieu of any fractional share of Google Class A Common Stock (after aggregating all fractional shares of Google Class A Common Stock issuable to such On2 stockholders), without interest.

On2 and Google anticipate closing the transaction on or about February 19, 2010, subject to the satisfaction or waiver of other previously disclosed closing conditions.

About On2 Technologies

On2 creates advanced video compression technologies that power the video in today's leading desktop and mobile applications and devices. On2 customers include Adobe, Skype, Nokia, Infineon, Sun Microsystems, Mediatek, Sony, Brightcove, and Move Networks. On2 is also an industry leader in video transcoding software and services. On2 is headquartered in Clifton Park, New York. For more information visit www.on2.com.

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The Dial-a-Phone Blog Gets a Makeover Tweet

LONDON -- Since its launch in November 2006, the Dial-a-Phone blog has been a respected source of industry and mobile news, new product information and honest and unbiased product reviews. Wanting to build on its success, the Dial-a-Phone blog has undergone advancements that will encourage increased customer participation in 2010 and beyond. As of today, a brand new layout and new, innovative content will drive increased customer interaction with the Dial-a-Phone brand.

Due to the careful consideration that goes into a buying a mobile phone, consumers are carrying out more and more research before choosing the right handset for them. The Dial-a-Phone blog has continued to deliver thorough, honest and useful reviews to customers, but as of today customers will be able to access dedicated mobile phone guides and review areas to assist them with their purchasing decisions, feeling confident that they have a greater understanding of the product they're about to buy.

The blog will also be introducing competitions and offering people the chance to blog for Dial-a-Phone and win a prize for doing so. Continuing to engage in a 2-way dialogue with Dial-a-Phone customers, the implementation of user polls will improve customer interaction and obtain feedback that will help towards ensuring that the Dial-a-Phone continues to improve on its success.

To celebrate Dial-a-Phone's new lease of life, its giving away a brand new, yet to be released, Sony Ericsson Vivaz. All people need to do is leave a comment anywhere on the blog throughout February 2010 and at the end of the month the lucky winner will be picked at random!

THE place to get the latest tech news, hear the latest gossip and rumours as well as browse informative user guides and mobile phone reviews, the Dial-a-Phone blog can be visited at http://www.dialaphone.co.uk/blog/

About Dial-a-Phone:

Our success has come from offering our customers the very best in mobile phone deals and value for money. Dial-a-Phone cuts out the middle-man meaning that we are able to offer our customers convenience and great savings along with excellent customer service, both over the phone and through our website.

With Dial-a-Phone comes great choice. We work with all the major networks and phone manufacturers and offer a huge range of the latest contract and pay as you go mobile phones to ensure that you will always find the mobile deal you are looking for.

Dial-a-Phone is a major UK advertiser and can be seen every day in many of the national newspapers, as well as in national magazines and across the Internet. Dial-a-Phone's website is one of the most visited mobile phone sites in the country. Since it began in 1995, Dial-a-Phone has supplied mobile phones on monthly contracts to over 3 million customers, and since the website launched in 2000, over 1 million customers have placed their order online. www.dialaphone.co.uk

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Trim Videos Down to the Moments You Care About Most With RealPlayer SP Tweet

Easily trim and transfer video clips to your favorite mobile devices and share to your social networks.

SEATTLE -- RealNetworks, Inc.® (Nasdaq: RNWK) released a new version of RealPlayer® SP that includes a new trimming feature that lets people quickly edit their video clips to focus just on the content that they want to keep and share with family, friends and social networks. Additional new features include an ever expanding list of supported devices and the ability to easily upload personal video and audio to social networking sites.

Available for free at www.realplayer.com, RealPlayer SP continues to be the easiest way to download, share and transfer personal videos to mobile phones and other devices. Since launching the RealPlayer SP beta in June 2009, it has been downloaded over 70 million times.

"As the use of video explodes, we continue to make it easier for people to enjoy their media with friends and family," Jeff Chasen, vice president of Product Development at RealNetworks. "The new features in RealPlayer SP allow users to quickly edit and share the parts of their video that matter the most."

Consumers now have the ability to trim their personal videos down to their favorite moments, easily upload those videos to Facebook and YouTube to share with friends, and transfer them to view on a range of supported devices, including Nexus One, Droid, BlackBerry Storm 2, iPhone, and many others.

Fast Facts about RealPlayer SP:

* New features include the ability to trim your favorite videos down to the most important moments.
* Transfer video to a constantly expanding list of devices, including Nexus One, Droid, BlackBerry smartphones, Nokia S60 devices, Palm Pre, iPhone, iPod, iTunes, Xbox and many other devices through automatic conversion and transfer to the correct device format, including H.264, MPEG4, Windows Media, QuickTime, and RealVideo.
* Download videos with one-click from thousands of sites.
* Easily share videos on Twitter, Facebook and YouTube.
* Create audio-only files from videos for playback on devices that only support audio.
* Support for latest versions of Firefox, Internet Explorer, and Google Chrome.


RealPlayer SP is available as a free download from www.realplayer.com. Support for H.264 video conversion, DVD playback, and DVD burning is still available to those customers who upgrade to RealPlayer SP Plus at a one-time cost of $39.99.

ABOUT REALNETWORKS

RealNetworks, Inc. delivers digital entertainment services to consumers via PC, portable music player, home entertainment system or mobile phone. Real® created the streaming media category in 1995 and has continued to lead the market with pioneering products and services, including: RealPlayer®, the first mainstream media application to enable the downloading and transfer of online video to mobile devices; the Rhapsody® digital music service, which delivers a catalogue of more than 8 million songs to users at home, work and on-the-go; GameHouse®.com, one of the premier casual games destinations on the Web; and a variety of mobile entertainment services, such as ringback tones, offered to consumers through leading wireless carriers around the world. RealNetworks' corporate information is located at www.realnetworks.com/company.

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Himfr Evaluates Sony Ericsson U5i Tweet

-- Himfr.com, one of China's leading B2B search platforms with more than 30 B2B industry websites to its name, evaluates the Sony Ericsson U5i.

Sony Ericsson U5i has a straight or full-keyboard design; the body size is much smaller than the U1, and the overall feeling is mellower. Its body measurements are 107 x 52 x 12.5mm, and its weight is only 97 grams. At less than 100 grams, it is also very suitable for female consumers.

At the top of the screen is the audio input, and the Sony Ericsson logo is printed below. The screen has a mirror design, which is easily contaminated with grease and fingerprints. The phone has three buttons at the bottom, from left to right, respectively answer key, menu key, and hang up keys. These three buttons are very small and do not respond well to touch.

The back of the phone has an 8 megapixel camera and supports LED fill light, as well as high-definition. Above the cell phone's power button / unlock button, on the top left side is a hidden 3.5mm headphone port, below this is a standard microUSB port and speakers.

On the right side, from top to bottom is the volume adjustment key, the video capture key, and the dedicated camera key.

The U5i's SIM card is placed in the middle to support hot-plug operation, while a SIM card swap is need to discharge the battery. The cell phone uses a 1200 mAh lithium-ion battery, so standby time is also good.

The phone supports panorama mode and smile recognition, so it performs well as a camera. The user can select auto mode from the choices on the screen, which makes for a very user-friendly experience.

Photo settings can adjust set picture size, timing, white balance, image stabilization and other particulars. The camera can take 4:3 ratio images at 8 MP, 3:2 ratio photographs at 7 MP and 16:9 widescreen photographs at 6 MP.

In terms of video: it is equipped with dedicated shortcut keys and support for 1280x720, or 720p video recording and playback. It also supports white balance, self-timer, and color effect settings. In addition, location tags can also be added to video clips can also add, which is a very useful feature.

The phone also supports 720P video files and play cards. Streaming is not smooth, it is worth mentioning that the U5i plays 1080P files without the image, but with sound.

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