Light Reading: SPIT Is It Tweet

Light Reading announces new coverage effort: Service Provider Information Technology.

NEW YORK -- TechWeb's Light Reading (www.lightreading.com), the leading research-led media company serving the global communications marketplace, announced the publication of its SPIT Manifesto, a special feature outlining a new area of coverage and concentration for its editorial staff worldwide. The Manifesto, written by International Managing Editor Ray Le Maistre, is online, right here:

SPIT, or Service Provider Information Technology, is Light Reading's new term describing the evolving set of non-traditional telecom (and data networking) technologies that allow for a greater degree of flexibility in the creation, management, delivery, and monetization of new-generation communications services. Beginning March 1, Light Reading will even have a special week of coverage, SPIT Week, sponsored by Nokia Siemens Networks and dedicated to various SPIT topics, with a new video, special feature, and news analysis debuting on lightreading.com each day of that work week.

"While we are as focused as ever on the traditional telecom infrastructure, the SPIT coverage is our unique way of saying that we realize that the information technology systems underpinning a service provider's business strategy have never been more critical," says Phil Harvey, Editor-in-Chief of Light Reading. "We think our readers will appreciate our take on this fascinating area and how it will change the way we communicate in the near future."

SPIT Week will be followed by a series of SPIT related Webinars and a SPIT-related virtual event, Three OSS Imperatives: Customer, Cost & Cloud, scheduled for April 20. For information on sponsorship and speaking opportunities contact sales@lightreading.com.

Contact:


Amy Averbook


Light Reading


212 600-3373


averbook@lightreading.com


About Light Reading

Founded in 2000, Light Reading (www.lightreading.com) is the leading online media, research, and focused event company serving the $3 trillion worldwide communications market. Lightreading.com is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.

About TechWeb

TechWeb (http://techweb.com/aboutus), the global leader in business technology media, is an innovative business focused on serving the needs of technology decision-makers and marketers worldwide. TechWeb produces the most respected and consumed media brands in the business technology market. Today, more than 13.3 million* business technology professionals actively engage in our communities created around our global face-to-face events, Interop, Web 2.0, Black Hat, and VoiceCon; online resources such as the TechWeb Network, Light Reading, Intelligent Enterprise, InformationWeek.com, bMighty.com, and The Financial Technology Network; and the market leading, award-winning InformationWeek, TechNet Magazine, MSDN Magazine, and Wall Street & Technology magazines. TechWeb also provides end-to-end services including next-generation performance marketing, integrated media, research, and analyst services. TechWeb is a division of United Business Media, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion. *13.3 million business decision-makers: based on number of monthly connections

About United Business Media Limited

UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to http://www.unitedbusinessmedia.com.

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Performance Technologies Announces Rebranding of Company to PT Tweet

Expands Focus to NGN Solutions for Carriers, Government, and OEMs.

BARCELONA, Spain -- Performance Technologies (Nasdaq: PTIX), a leading provider of advanced network communications solutions, announced the official rebranding of its company to PT. The fresh identity is being debuted at the Mobile World Congress Show in Barcelona, Spain, February 15-18, 2010 on their Stand #2G39.

John Slusser, PT's President and CEO, stated, "As evidenced in our name, performance and technology are the values we were built upon. Now, standing tall on those dual pillars of our legacy, we emerge as PT, a company not just delivering on today's network demands, but already developing tomorrow's applications." Mr. Slusser continued, "In a subtle but strategic move to focusing on solutions, we elevate the company in the value chain, beyond merely providing system building blocks. By leveraging our broad array of core communications technologies, we now feature a suite of solutions that is one of the most respected and cost effective lines of communications products in the markets we serve."

Over its nearly thirty-year history, the company has developed an impressive portfolio of communications offerings, through organic expansion as well as acquisitions. Today, backed by an innovative team of experts who leverage PT's core technologies, the company offers a rich value proposition to customers in carrier, government, and OEM markets.

Patt Rice, Senior Vice President of PT, remarked, "Becoming PT represents so much more than a change in name and look. It is a burst of forward momentum into the public and government sectors. We have been systematically assembling the elements of this strategic approach, and the timing is perfect to launch it. We had all the pieces of a puzzle before – now we've devised the key. We are technology innovators, applications enablers, and solution providers. In recognizing that, we have also become our own customer, and everyone reaps the benefit."

Mr. Rice continued, "The new logo is just one aspect of the new image, but it reflects so many of the values we embrace. It is surging forward, breaking free, expanding, and broadening the mix. It includes green – signifying that we offer products that respect the environment by consuming less power. It retains a salute to our original diamond symbol, yet it is indicative of the messaging flair of young, next-generation communicators. It appeals on a global basis with no need to translate. We are, simply, PT. Performance is our name."

Scalable, extended life, high availability hardware was the genesis of PT, and now it provides the field proven foundation for the company's extensive product offerings. IPnexus® Application-Ready Systems anchor a growing portfolio of PT solutions with their IP-native pre-integrated platforms and management systems. These rigorous systems are used by OEMs, application developers, and telecom companies such as Alcatel-Lucent, Nokia Siemens Networks, and Metaswitch. Government agencies like the Federal Aviation Administration (FAA) and such primes as Lockheed Martin and Raytheon rely on IPnexus as a vital element in their mission critical applications.

SEGway™ Signalling Solutions, PT's premier suite of IP-centric STPs, gateways, edges, and network applications, permits service providers to cost-effectively deliver revenue generating features in next-generation networks. SEGway solutions have been deployed in numerous world-class carrier networks around the globe because of their high density and unparalleled price-to-performance ratio. This, together with SEGway's flexibility in edge-to-core deployments, small footprint, and ease of use, has earned the portfolio its reputation as "Simply Smarter Signalling."

PT's Xpress™, the company's newest line, combines a powerful, customizable software application with a robust hardware platform, specifically engineered to deliver SIP-based solutions such as Pre-paid, Voice Messaging, and Web/Mobile 2.0 interactive, media-rich services. Based on a pure IP implementation, new service offerings can be quickly developed and deployed network-wide on IMS-enabled, converged TDM/IP, and VoIP networks. The Xpress suite of NGN solutions provides dynamic opportunities to build-out next-generation network solutions and value-added services.

Somewhat prophetically, the company's website was always www.pt.com; visitors online will be greeted with a bright new design and lineup of the company's solutions. As well, employees of the company have always had pt.com email addresses, so there will be no interruption of communications. The stock symbol remains unchanged, and is listed on NASDAQ as PTIX.

The newly branded PT will be on display on Stand #2G39 at the Mobile World Congress, where a reception will be hosted on Tuesday evening, February 16, 2010 from 16:30 – 19:00.

About PT (www.pt.com)

PT (Nasdaq: PTIX) is a global supplier of advanced network communications solutions to carrier, government, and OEM markets. PT's portfolio includes IP-centric network elements and applications designed for high availability, scalability, and long life cycle deployments. The company's entire line of offerings is anchored by IPnexus®, PT's own IP-native, highly integrated platforms and element management systems. OEMs and application developers, including PT itself, leverage the robust carrier grade Linux® development environment and rich suite of communications protocols (PT's NexusWare®) of IPnexus Application-Ready Systems as a cornerstone component of their end product value proposition. PT's SEGway™ Signalling Solutions provide low cost, high density signalling, advanced routing, IP migration, gateway capabilities, SIP bridge, and core-to-edge distributed intelligence. The company's Xpress™ NGN applications enable evolving Mobile 2.0, Multi-media, and IMS based revenue generating services. PT is headquartered in Rochester, NY and maintains sales and engineering offices around the world.

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NAVTEQ Puts Focus On Experience: At Mobile World Congress 2010 Tweet

Highlights to be showcased include advanced content and services; innovative, enabling technologies; developer tools and support.

BARCELONA, Spain -- NAVTEQ, the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions, highlights experience in its 8th visit to MWC. This year's Mobile World Congress showcase includes: a broad range of location-focused applications on display via a variety of customer demos, coupled with interactive demonstrations of unique advancements in visual content; innovative technologies that advance map data collection and content development efforts and lastly, tools and support aimed at helping developers launch new products. The focus remains on delivering products, services and solutions to customers which enhance the end-user experience for today's sophisticated consumer.

Advanced Content, Services and Solutions: Location-based solutions and navigation combine with NAVTEQ's advanced visual content portfolio to create a heightened user experience.

* Enhanced 3D City Models in Europe (product launch): Built from key attributes from the highly-accurate NAVTEQ® map, this new product is extremely flexible, enabling navigable 3D animation to be generated in real-time. By adding texture and colours, cityscapes appear more authentic and help those using navigation systems more easily orientate themselves in unfamiliar situations.
* Pedestrian Navigation: The latest in NAVTEQ's pedestrian navigation content can be experienced via an interactive demo that combines NAVTEQ Discover Cities™ as well as NAVTEQ's visual content to improve pedestrian guidance through better orientation. The power of pedestrian navigation can be equally experienced first-hand with demonstrations from Networks in Motion and Nokia mobile devices.


* Unique customer demonstrations from NavNGo, Novasys, Nokia and UbiEst add to the experience. NavNGo, a leading navigation solution provider for wireless, automotive and personal navigation industries, is showcasing a fully customizable, onboard, 3D turn-by-turn navigation application while Nokia is showcasing the latest developments in ovimaps capabilities. Novasys, a company providing mapping, LBS and Fleet Management solutions, is showcasing Onyourmap (Technology for WEB and Mobile mapping), Deal Finder (Customer loyalty suite for Mobile users) and Novatrack (Fleet and personal tracking platform) and UbiEst, an Italian developer and provider of LBS solutions for business and consumer markets, is showcasing a portfolio of plug-and-play mobile LBS applications to meet any locating need beyond navigation.


* NAVTEQ LocationPoint Advertising™: NAVTEQ's location-aware advertising platform lets retailers deliver highly-targeted, relevant and actionable advertising to end users and allows customers to explore potential revenue-share opportunities. See how NAVTEQ's LocationPoint Advertising™ enables the ultimate location-aware experience.


* The latest Navigation Applications will also be on display to experience and enjoy with iPhone® digital mobile device application demonstrations from Navigon, Destinator, Appello and Dual.


Enabling technologies: NAVTEQ's enabling technologies offer a glimpse into how NAVTEQ obtains the highest quality levels in data collection as well as the future of location-based innovation:

* NAVTEQ True - revolutionary new data collection technology (new in Europe): NAVTEQ True™ has been developed to further advance the scale, speed and efficiency of map data collection. Through a combination of LIDAR, panoramic and high resolution cameras, GPS and IMU positioning, all collected data is geo-referenced, so both imagery and 3D data points can be superimposed to create a more highly detailed digital representation.


Demonstrations via live satellite link from the US at 11.00hrs, 14.00hrs and 16.30hrs on Monday 15th, Tuesday 16th and Wednesday 17th February on the NAVTEQ stand: 1D59, Hall 1

* NAVTEQ Traffic™: NAVTEQ Traffic™ is now available in the United Kingdom, increasing its real-time traffic coverage in Europe to nearly 400,000 kilometers of total coverage, across nearly 35 major cities in 13 European countries. This comprehensive, quality-tested traffic service enables reliable routing and provides an accurate picture of real-world traffic conditions to help travellers reach their destination faster and more efficiently. Learn more about the possibilities of leveraging NAVTEQ Traffic™.


* NAVTEQ Connect: A forward looking product showcase that demonstrates the impact of navigation and location based solutions on everyday life as a consumer navigates through real-world situations while travelling by car or foot. Exhibiting companies include: Appello, Fanshake, La Mosca, Magneti Marelli, NAVIGON, NavNGo, Nokia, ROUTE 66, Visioglobe and Whatamap.com


(Note to media - not for publication: NAVTEQ Connect is taking place at White Hall in Poble Espanyol de Montjuic (next to the Congress venue) and will be open to the media on Tuesday 16th February between 11:30hrs and 13.00hrs and on Wednesday 17th February between 12.30hrs and 14.00hrs. If you would like to attend, please respond to the contact sending you this release)

Developer Tools and Support

* NAVTEQ Network for Developers (NN4D): Demonstrates the latest developments in mapping tools and application programming interfaces (APIs) for mobile app development. On the NAVTEQ stand - 1D59, Hall 1


* NAVTEQ Global LBS Challenge Awards Ceremony: The EMEA region finalists of this popular developer contest will be showcasing their applications to a distinguished panel of judges comprised of executives from leading wireless and technology companies immediately before the winner is crowned on Sunday, February 14th. In its 7th year, NAVTEQ Global LBS Challenge® is the premier event for wireless Location Based Services (LBS) innovation, inviting developers around the world to build innovative, non-commercialised LBS applications which work with mobile phones and/or wireless handheld devices using dynamic positioning technology and NAVTEQ map data. Finalists will be vying for a record global prize pool valued at over $10 million dollars US in cash and data license in addition to an opportunity for worldwide exposure for their LBS application.


(Note to media - not for publication: Media representatives are invited to City Hall Poble Espanyol de Montjuic (next to the Congress venue) to preview finalists' applications at 16.30hrs followed by awards ceremony at 18.00hrs on Sunday 14th February. If you would like to attend, please respond to the contact sending you this release)

About NAVTEQ

NAVTEQ is the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world. NAVTEQ supplies comprehensive digital map information to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 4,400 employees located in 195 offices and in 44 countries.

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NAVTEQ Announces Real-Time Traffic in the United Kingdom Tweet

Comprehensive traffic solution now delivers uninterrupted data to 13 European countries.

BARCELONA, Spain -- NAVTEQ, the leading global provider of digital map, traffic and location data for in-vehicle, portable, wireless and enterprise solutions, announced the launch of NAVTEQ Traffic™ in the United Kingdom, increasing its real-time traffic European coverage to nearly 400,000 kilometers of total coverage, across nearly 35 major cities in 13 European countries.

For the U.K., NAVTEQ Traffic delivers comprehensive, real-time traffic information to major cities, including Birmingham, Edinburgh, Glasgow, Leeds, Liverpool, London and Manchester, encompassing more than 10.5 million people in the United Kingdom.

NAVTEQ Traffic in the United Kingdom includes data from Trafficmaster's network of 7,500 traffic sensors, covering 8,000 miles of U.K. motorways and 95 percent of its trunk or arterial roads. In addition, NAVTEQ is extending coverage and quality by adding complementary data sources including GPS data from commercial fleets and consumer devices. GPS data from Nokia, as well as other popular European devices and handsets, will be integrated into the NAVTEQ Traffic solution this year.

NAVTEQ Traffic enables a single-source, uninterrupted traffic service when crossing borders in Europe and is also available in Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxembourg, Norway, Sweden, Switzerland and The Netherlands.

NAVTEQ Traffic is a quality-tested, comprehensive solution that links up-to-the minute traffic information to map data and enables wireless transmission directly to in-vehicle navigation systems, personal navigation devices and cell phones. NAVTEQ Traffic delivers detailed information about road construction, traffic speeds and incidents such as accidents, allowing drivers to make better routing and re-routing decisions.

"Since launching our high-quality traffic solution in Europe last year, we have concentrated on quickly building and delivering the best-in-class pan-European traffic service available," commented Andreas Erwig, head of product management for NAVTEQ Traffic, Europe. "The addition of the United Kingdom represents our ongoing commitment to offer travelers comprehensive and accurate real-time traffic information that saves time and money."

About NAVTEQ

NAVTEQ is the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world. NAVTEQ supplies comprehensive digital map information to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 4,400 employees located in 195 offices and in 44 countries.

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JoikuSpot Goes Linux Tweet

BARCELONA, Spain -- Joikusoft Ltd. announces the next wave of mobile WiFi Tethering by extending JoikuSpot Mobile 3G HotSpotting to new Linux based Maemo devices from Nokia.

JoikuSpot is world's most used and popular solution for on-demand mobile WiFi internet and mobile 3G HotSpotting. During 2009, more than 5 million mobile internet experiences were made via JoikuSpotting, and the overall JoikuSpot user base grew to over 500.000 actual JoikuSpotters. Altogether this resulted into more than 100 Million Megabytes of mobile data consumption across more than 200 countries and 750 operator networks worldwide. Average global JoikuSpot internet consumption grew from 8 Mb to 22 Mb per JoikuSpot internet session, which speaks to the improvement in 3G operator network qualities in 2009.

Purnima Kochikar, VP of Forum Nokia, states: "Nokia has worked with Joikusoft many years to produce easy mobile internet for anyone via Nokia phones. JoikuSpot is now embedded in many Nokia devices enabling WiFi access to the Internet with the simple click of a button. The JoikuSpot experience created for the Nokia N900 surpasses anything seen before."

Tom Ojala, CEO and Founder of Joikusoft, adds: "Nokia Maemo platform allows the most speedy and easy internet connection via JoikuSpotting. Coupled with intuitive touch-user interface that Nokia N900 has, the user experience for mobile internet has now become "1 click". The Nokia N900 takes mobile internet to a totally new level. Nokia N900 owners can now simply go and make their N900 a wireless "MiFi" modem with a simple download!"

The new JoikuSpot Linux Edition contains enriched features such as Speed Measurement to allow users to accurately see their mobile internet connection speed. Users see exactly the mobile data speed they get with their mobile broadband subscription.

JoikuSpot is designed to be End-to-End and Operator friendly, and adds to the Operator 3G data ARPU. Solution allows Operator measurement of JoikuSpot user profile and data traffic volumes, and produces graphical real-time reports of actual mobile broadband usage from JoikuSpotting. In addition, roaming detection, IMSI range restrictions per operator definition, server originated user updates and full operator branding and feature customization may be applied. More than 30% of JoikuSpot users upgrade to flat rate mobile data with their operator after starting to use JoikuSpot for mobile Internet. Joikusoft has already rolled out 6 operator-branded solutions for mobile 3G WiFi Tethering, and comes pre-loaded in newer Nokia devices such as N97 and N97 Mini. The JoikuSpot experience is now extended to include Nokia Maemo devices.

The solution comes with full internet security and internet connection stabilizer in moving contexts. JoikuSpot saves users money by simply using their mobile phone as a 3G WiFi modem for internet access. In a way, JoikuSpot turns the user's mobile phone into a wireless MiFi, USB dongle or a HotSpot.

JoikuSpot Linux Edition launches today as FREE Beta, available from JOIKU community website www.joiku.com, and will soon be added to Nokia Ovi Store http://www.store.ovi.com. Production release will follow shortly.

The Joiku Story does not end here. Joiku has also released a JoikuBoost solution for enhancing the actual speed of internet connections (http://www.joikusoft.com/?action=joikuBoost) and a JoikuMetrix solution (http://www.joikumetrix.com/?action=joikuMetrix) to help Operators optimize their 3G network throughput at the base-station level.

About Joikusoft

Joikusoft is a software development house focusing on WiFi and 3G. Joikusoft was the first in the world to roll out a mobile Wi-Fi HotSpot solution already in 2008. Joikusoft is a privately held company, financed by its founders, and has headquarters in Espoo, Finland.

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NetQin Mobile Anti-virus 3.2 Multi-language Version to be Unveiled Tweet

2009 China Frost & Sullivan Mobile Security Market Leadership Award Winner Brings Latest Mobile Anti-virus Applications to Mobile World Congress.

BARCELONA -- NetQin Tech. Co., Ltd., the largest professional mobile security service provider, announced at the 2010 Mobile World Congress that the company will launch a multi-language version of the NetQin Mobile Anti-virus 3.2 for S60 the 2nd and 3rd in March 2010. In order to support European market demand, mobile users now have the choice of a local language user interface-including English, Spanish, French, German, Italian, Russian and Chinese -- for enhanced user experience and protection. Featured by a complete package of network firewall protection, real-time monitoring, optimized full scan and system management, this security application provides your mobile device instant protection while enhancing overall mobile performance.

NetQin Mobile Anti-virus 3.2 multi-language version for S60 the 2nd and 3rd deploys leading technologies to protect your mobile phone against all the latest mobile threats. Easy to use and install, this application is designed to operate smoothly without affecting smart-phone performance. Users can now enjoy the freedom of the mobile internet without the concern of any malware and spy-ware threats. The NetQin Mobile Anti-virus 3.2 scans and monitors any SMS sent to a mobile device and immediately alerts users once malicious links are detected. In addition, this security application enables mobile devices to run faster while minimizing the boot time of any newly added features.

NetQin has launched the English version NetQin Mobile Anti-virus3.0 for S60 the 3rd in January 2010 -- available now for download at http://www.netqin.co.uk and http://www.netqin.com .

Gartner reports smart-phone volumes to represent 14 per cent of total mobile devices sales in 2009, an increase of 23.6 per cent from 2008, and is predicted to reach 38 per cent by 2013. Infonetics projects that over 1.5 billion new smart-phone users worldwide will be added from 2008 to 2013. The explosive growth of mobile technology has made mobile devices an enticing target for hackers and mobile security threats.

NetQin provides an all-around mobile security solution to address mobile user's security concerns, including mobile anti-virus, SMS filter, anti-spyware, and complete privacy protection to more than 30 million subscribers in more than 200 countries and regions worldwide. The company extensively partners and cooperates with many internationally recognized mobile phone maker and carriers, including China's largest mobile operator, China Mobile, China Unicom and China Telecom. NetQin is also an important partner of Nokia.

Holding 68% of China mobile security market and receiving the 2009 China Frost & Sullivan Award for Mobile Security Market leadership, NetQin has entered 2010 as a proven incontestable industry leader.

About NetQin

Established in 2005, NetQin has provided services -- including mobile anti-virus, anti-harassment, and privacy protection -- to more than 30 million subscribers, in more than 200 countries and regions. NetQin already has a strong foothold in China, the Middle East, Southeast Asia and Europe. With more than 68% of the mobile security market in China, NetQin is the incontestable industry leader. NetQin extensively partners and cooperates with many internationally recognized mobile phone brands and carriers. With NetQin's continued growth, the company has been a worthy recipient of the 2009 China Frost & Sullivan Award for Mobile Security Market Leadership.

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Visible Measures Unveils New Application for Benchmarking Online Video Campaign Performance, Including Free Public Beta Access Tweet

Trends application provides brand advertisers, agencies, and movie studios with exclusive industry-wide data to compare performance in online video campaigns.

BOSTON -- Visible Measures, the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers, announced the availability of Trends, a Web-based application for benchmarking online video ad campaign and content performance. The Trends application provides brand advertisers, agencies, and movie studios with a full spectrum of critical campaign performance metrics for industry-level and cross-campaign comparisons. In addition to a paid version of the application, a free trial version is now also available.

"With brand perception increasingly shaped by the actions of consumers, our goal is to provide brands, agencies, and advertising sales executives the insights to better navigate this volatile yet exciting landscape," said Brian Shin, founder and CEO of Visible Measures. "With Trends, organizations can better understand the effectiveness of their online video advertising campaigns and compare their performance against historical norms, competitors in their industry, and against campaigns targeting similar demographic audiences."

Trends enables organizations to perform industry-wide comparisons across hundreds of unique campaigns and a diverse range of effectiveness metrics, including total online viewership, comments, placements, and demographic summaries. The client-specific insights driven by Trends have applications in campaign planning and forecasting, concept development, new business pitch support, market research, competitive intelligence, client management, and more.

Three unique online video performance data sets are currently available for the Trends application.

* The Social Video Campaigns collection covers hundreds of brand-driven online video ad campaigns and is designed to help media planners, researchers, creatives, and other advertising professionals benchmark campaign effectiveness.
* The Online Film Trailers collection covers online film trailer performance for both in-market and previously released movies, and has been developed to help movie studios and their agencies benchmark online film trailer performance.
* The 2010 Super Bowl Ads collection covers online performance for the entire flight of this year's Super Bowl ads. This collection will be available for a limited time and is sourced from the company's 2010 Super Bowl Ads online video research study (see accompanying press release).


"The best digital work only happens when we're armed with deep insights into consumer behavior," said Baba Shetty, chief media officer at Hill Holliday. "We're always looking for leading-edge tools that can help unearth those insights. Our teams have been involved in the testing of Trends and we're very pleased with the results."

With hundreds of brand-driven social video campaigns, the Social Video Campaigns collection deploys ad-specific filters to help users identify, for example, automotive campaigns that feature celebrities, or evaluate which beverage ads appeal to women 24-36 years old. The information in this collection can be sorted and filtered by more than 20 industry categories (including apparel, automotive, consumer electronics, financial services, retail, telecommunications, travel, and more), well over 100 brands (from ABSOLUT to Walmart, from Doritos to Nokia, from Starbucks to Toyota, and beyond), more than 100 advertising agencies, and over a dozen creative approaches (including event and stunts, animation, sex appeal, spoofs, and more).

"In addition to tracking the impact of their own video advertising on engagement, attitudes and sales, advertisers and agencies need to understand how their performance compares against competitive brands and campaigns," said Terry Cohen, senior vice president of strategy and analysis at Digitas. "Applications like Trends enable us to monitor the online video competitive landscape across key industries and verticals, and provide us with the data we need to make better-informed campaign decisions."

The Online Film Trailers collection covers more than one hundred movie trailer campaigns and features category-specific filters that provide immediate access to, for example, action films set to release on a certain weekend, or comedies that appeal to men 18-27 years old. The information in this collection can be sorted and filtered by time to release and more than 20 genres (such as action, drama, family, horror, science fiction, and thriller) and movie studios.

The 2010 Super Bowl Ads collection covers every national advertisement that ran during this year's Super Bowl. Like the Social Video Campaigns collection, users of the 2010 Super Bowl Ads collection can sort, filter, and compare campaigns by industry, advertising agency, brand, and creative approach.

In addition to these industry-wide online video performance data sets, Visible Measures is releasing a free public beta for Trends that covers top-performing viral video ads. The Trends public beta is being offered as a service to the online video community at large and provides free access to a growing list of more than 100 of the top-performing viral video ads sourced from the popular Visible Measures Top 10 Viral Video Ads chart.

Immediately available and priced on an annual subscription basis, Trends is a Web-based application that provides independent third-party measurement for ad campaign benchmarking and trending. Available data sets currently include Social Video Campaigns, Online Film Trailers, 2010 Super Bowl Ads, and the free public beta with top-performing viral video ads. Additional industry-wide data sets from other vertical markets will be available throughout 2010. To learn more, watch a walkthrough, or sign up for the Trends free public beta, please visit: www.visiblemeasures.com/trends.

About Visible Measures

Visible Measures is the independent third-party measurement firm for Internet video publishers, advertisers, and viral marketers. The company's patented approach has been designed from the ground up to meet the unique challenges of measuring Internet video reach and engagement. Visible Measures provides its customers and partners with unprecedented visibility into their online video audiences and how they engage with both content assets and advertising placements. Visible Measures is a member of the Interactive Advertising Bureau's (IAB) Digital Video Committee and the Advertising Research Foundation (ARF). To learn more about Visible Measures and explore its industry-wide data for viral video ads, online film trailers, webisodes, automotive, and more, please visit http://www.visiblemeasures.com.

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