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NTT DOCOMO at CommunicAsia2010 Exhibition

Friday, May 21, 2010

— All-new lineup of cutting-edge mobile phones, and much more. —

NTT DOCOMO, a world-leading mobile network operator, is proud to announce its participation in CommunicAsia2010 Exhibition, Asia’s largest telecommunications and broadcast trade show, which will take place in Singapore from June 15 to 18. The booth will present DOCOMO’s cutting-edge mobile phones and technologies that make life more convenient, productive and fun, showcasing all-new, high-spec phones and services, an upcoming LTE mobile service, green and social-responsibility initiatives, plus presentations introducing DOCOMO’s newest smartphones and services such as i-concier™ (mobile concierge service) and Osaifu-Keitai (mobile phones with wallet functions).
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When
June 15 – 17 (10:30 AM – 6:00 PM) / June 18 (10:30 AM – 4:00 PM)
Where
Singapore Expo
DOCOMO Exhibits (Hall 4 4B 3-01):
Handsets

* 2010 summer season handsets announced on May 18.
* Demonstration of 3G wireless photo frame for use with DOCOMO’s photo-delivery service.
* Xperia™ and other DOCOMO smartphones, and “docomo market” mobile web portal for smartphone users.

Services

* i-concier™ concierge service for highly personalized push information and daily support (traffic-jam/last-train alerts, etc.), and the compatible “auto GPS” service offering always-on pinpoint positioning for location-based services.
* Voice-input mail service, a convenient dictation-type system for composing mail.
* imadoco search™ location service that confirms the whereabouts of a child, even without a GPS-compatible handset by using base stations.

R&D

* Demonstration of extra-high-speed LTE mobile service.

NFC

* Introduction of NFC technologies for quick touch-and-go mobile transactions at payment terminals.

DOCOMO’s green and social-responsibility initiatives

* Solar-powered charger and battery for handsets.
* TOUCH WOOD demonstration handset whose body made of real wood.
* Environmental sensor network for measuring atmospheric conditions.

Global business

* DOCOMO’s worldwide presence.
* Location-based services for international roaming.
* Initiatives of Conexus Mobile Alliance, major alliance of mobile network operators in Asia-Pacific region.



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Taiwan's April export order value down on month

Taiwan received export orders worth US$33.960 billion in April 2010, dropping 1.24% on month but rising 35.15% on year, according to statistics released by the Ministry of Economic Affairs (MOEA) on May 20.

Electronic and IT/communication products were the top two categories, the former generating US$8.125 billion and the latter US$8.080 billion.

The January-April cumulative value stood at US$126.126 billion, rising 45.21% on year.

MOEA: Taiwan export orders by main market, April 2010 (US$b)

Market


April 2010


January-April 2010

Amount


Proportion


Y/Y


Amount


Proportion


Y/Y

China (including Hong Kong)


9.822


28.92%


40.70%


35.396


28.06%


63.99%

US


7.705


20.83%


23.58%


25.734


20.40%


23.76%

Europe


5.304


15.62%


21.26%


21.262


16.86%


28.73%

Japan


3.210


9.45%


53.25%


14.821


11.75%


82.03%



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ITRI prevails in patent dispute with Samsung

The Taiwan government-sponsored Industrial Technology Research Institute (ITRI) has reportedly prevailed over Samsung Electronics in a patent infringement lawsuit involving 19 patents, according to market sources.

Samsung could still appeal, the sources noted.

ITRI noted that the lawsuit is still in process and declined to comment.

ITRI last year sued Samsung in the US, accusing the Korean vendor of infringing its patents of from semiconductor, display and handset technologies. ITRI claimed that Samsung's i607, D520, SPH-A940, SPH-M220, SPH-M320 and SGH-D307 handset models violated its patents of US 6,459,413 and US 5,208,472.



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We’d like to talk to you, and you, and you…

GLOBAL – Guess what folks, brands want to talk to you. Nokia is doing it right now, by virtue of the fact you’re on its official blog. Nothing new here, really, it’s been happening for years. First in newspapers, then on radio and TV and latterly on the internet. It’s part of how the world works. But what about on your phone? There are numerous ways for brands to put themselves in the palm of your hand, but which is the most effective?

Some brands place a huge value on the potential of being able to engage with potential customers on their mobile device. There’s something about the very personal nature of it that appeals. And it’s easy to see why. But how effective is it, or to put it another way, what’s the most effective way to do it?

Right now there are myriad ways for brands to interact. Mobile advertising on mobile websites is one of the most prominent. Increasingly brands are hopping on the app bandwagon and making their own apps available, either directly related to the goods and services they offer, or through supporting another app or game. Others, meanwhile, focus on inclusion and opt for the mobile website approach, making it available on every device and every platform.

Mobile advertising has been credited with helping to build Nokia’s reportedly substantial share of the mobile music market in Europe. Although it’s only one example, it does suggest that advertising on mobile devices works (though I’ve never clicked on a mobile ad myself). Some desktop-focussed websites are actually starting to remove banners and buttons, choosing instead to offer branded content as a means to fund their existence. With relatively low click through rates and a large amount of noise, it’s quite difficult to pull off an effective ad campaign on a website. Does it follow that it’s equally difficult on a mobile device?

More interestingly, I think, is the introduction of branded applications. Take the Red Bull Stratos app, which enables users to track the activity of Felix Baumgartner as he makes his way to the edge of space for a mighty parachute jump. The app is free to download on the Ovi Store, offers users some great insight into the jump and Felix’s activities and gives the jump’s sponsor, Red Bull some great exposure. Everyone’s a winner. Other brands offer apps which are directly related to what the company does. Apps such as DB Mobile by Deutsche Bahn gives users real time information on trains and transport in Germany offering increased awareness for Deutsche Bahn and genuinely useful information for users.

One of the next evolutions we’re seeing is the introduction of advertising within mobile apps. Ovi has a unique take on this, with the use of Ovi Maps and the facility for brands to give even more useful, relevant information to users (given that it’s based on location) and increasing Maps’ functionality in the process, through increased points of interest. Earlier this year McDonalds carried out a test campaign with Ovi Maps users in Finland, offering a €1 cheesburger and in the process obtaining a seven per cent click through rate (typical internet ads return less than one per cent click through). Whilst undoubtedly commercial, the initiative offers genuine value to all concerned. For McDonalds it gives them broader reach within its store’s surrounding area, hitting people who are mobile and potentially hungry. For the user it offers them a discount incentive, but as the voucher appears through Ovi Maps, they can also navigate to the store easily to redeem it.

The potential for brands to talk to us as consumers on our mobile devices is huge. There’s no doubting that. How it manifests itself though, I think will be very interesting. For me, mobile advertising in the traditional form of banners and buttons holds little sway – If I haven’t clicked on one of those by now, I’m unlikely to do so in the future (though that is just a sample of one). However, if a brand wants to give me something, or pay for me to have something complimentary, I’m a little bit more interested. Add in some location awareness and a discount incentive and you could probably say I’m hooked. What about you?



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Nokia Qt SDK - Cross-Platform Development Made Easy

The Nokia Qt SDK Beta is a single, easy-to-use software developer kit for rapid development, testing and deployment of native applications for millions of Nokia smartphones and mobile computers around the globe. We are looking forward to developers testing the Nokia Qt SDK and providing feedback to improve the tool. This beta version is not yet intended for final development.



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HP Taiwan confirms plans for WebOS-based mobile devices

HP will adopt the WebOS platform in smartphones and tablets, according to Monty Wong, vice president of personal computing systems group at HP Taiwan, adding that since netbooks are more similar in functions with traditional computers, the company will not offer such WebOS-based devices.

HP will announce more details after the completion of the Palm acquisition at the end of July, Wong said.

The HP Slate will hit the market before the end of the fiscal year ending in October, and consumers could see a wide range of software and application support at launch, he added.

source



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Ovi Maps update makes travel better

ESPOO, Finland - Getting around in unfamiliar areas is now easier than ever thanks to the latest update to Ovi Maps, which brings it to version 3.04. There’s oodles more content – bringing free navigation to 77 countries and 46 languages worldwide. Also new to this version is social reviews integration and it’s faster to find you and take you where you want to go.

Ovi Maps now contains an additional 2 million kilometres of road, which should certainly be enough to take you well off the beaten track: it now covers 77 countries including the Azores, Iceland, Kenya and Malta, for example. If you are planning ahead, then 281 new 3D landmarks will let you get a feel for your destination before you arrive.

It now has extra information on more than 25 million points of interest. As well as NAVTEQ and yellow pages information, Nokia has partnered with social reviews company Qype for this release. This means that locals’ and travellers’ reviews of hotels, restaurants, shops and bars are immediately available from the map – lessening the chances of you making a bad choice when you’re in an unfamiliar city.

As well as extra data, there are a number of improvements behind the scenes. On a technical level, WiFi positioning and search have been made faster and operate more reliably in low-signal areas – meaning you’re less likely to miss the junction before the map knows where you are.

Finally, new purchasers of Nokia smartphones (specifically, the Nokia 5800 XpressMusic, 5800 Navigation Edition, N97, N97 mini, E52, E72, 5230, 6710 Navigator, and the Nokia X6) will find it easy to get started out of the box, with the free addition of car kits to their purchase.

Ovi Maps 3.04 is available for download from http://www.nokia.com/maps. Check out the video below to see some of the features in action in an early build.



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