HTC have entered the feature phone market as a smartphone manufacturer, hence the codename "Smart" and its design that looks very similar to their real smartphones. And to be honest, it does look pretty. Spec-wise, the Smart is nothing out of the ordinary - 300 Mhz CPU, no 3D accelerator onboard, not much RAM. So there is no chance geeks will fall for it. However all menus are blazing fast, which is what really matters to the ordinary consumer. He'll also be happy to see a 2.8-inch resistive display with both a standard keypad and QWERTY keybpard (in the landscape mode). Interestingly enough, it'll sport only 240x320 resolution, which isn't much by today's standard, but will do just fine in its target price bracket. Plus there will be a 3 MP camera, a microSD memory card slot, a mobile Twitter widget and a 1100 mAh battery.
The HTC Smart is set to hit the shelves in May at the price point of 200 Euro, which will put it right up against Samsung's and LG's phones, even Nokia will have to take this bold newcomer into consideration too. Their first efforts in this field won't change the landscape of the feature phone market, but as far as HTC are concerned, they have made themselves secure against the decline of Windows Mobile - now they've got a great pillow to fall on, should anything happen. A right step in the right direction that jeopardizes Nokia's strategy even more, since now they'll have an even tougher time explaining why an S60-based smartphone is better than a feature phone to their mid-range audience.
Labels: HTC
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