MTS: the market for cell phones in Russia in 1 quarter of 2010 Tweet

The operator of MTS presented analytical report on the market for mobile [riteyla] in 1 sq. 2010. In 1 quarter of 2010 a quantity of telephones sold in Russia grew by 22% in the comparison with the analogous period of last year. Were realized 7,3 million apparatuses. At the end 2008 with the arrival of crisis began drop in the market for mobile devices, which became obvious in the first quarters of 2009. The dynamics of last blocks reflects relative stabilization in the market and seasonal factors.

In the first half-year of 2010 the volume of the market for telephones in the piece expression can grow to 20% in comparison with the analogous period of last year to 14,1 million telephones against the background of economic stabilization and reduction in the cost of apparatuses in the average price segment and above average. On the sums of 1 quarters of 2010 the market for cell phones in Russia in terms of money reached 33,4 billion rubles.

The mean market price of cell phones continued a decrease in the first quarter of 2010, which reflects global reduction in the prices of the apparatuses, and also high sensitivity to the prices from the side of users.

In 1 quarter of 2010 the market share for retail network MTS (without [franchayzinga]) on the market for cell phones in the piece expression reached 13,8% (increase to 2,1 [p].[p]. in comparison with 4 quarters of 2009). Share of telephones by the cost less than 5 000 rub. on the sums of 1 quarters of 2010 in the retail network MTS were of about 71% (in the piece expression). Share of the telephones with cost from 5 000 to 9 999 rub. were of about 23%. Expensive models, by the cost more than 10 000 rub., engaged 6%. The telephone MTS 236, which engaged 9,4% in the structure of sales of the cell phones of retail network MTS, became the leader of sales on the sums of 1 quarters of 2010. At present telephone MTS 236 is represented in four colors - black, brown, pink and white. The telephones Of nokia 1202i and Samsung Of e1080 engaged 7,2% and 7% respectively.

TOP of 5 models on sales in the retail network MTS:

* MTS 236 - 9,4%
* Nokia 1202i - 7,2%
* Samsung Of e1080 - 7,0%
* Nokia 1208i - 6,6%
* LG KP105 - 4,0%

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