* BlackBerry is the ideal choice for corporate customers looking for a powerful platform to implement their mobile office strategy
* The BlackBerry Bold 9700 enables significant productivity gains for both organizations and individuals
Seoul, South Korea – SK Telecom and Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) announced the launch of the BlackBerry® Bold™ 9700 smartphone in South Korea. Available for pre-order from SK Telecom today, the new BlackBerry Bold 9700 includes an extensive array of high-end communications and multimedia features in a compact and elegant design that will appeal to customers for both professional and personal use.
The BlackBerry Bold 9700 smartphone offers top-of-the-line performance, functionality and features with support for 3G (HSDPA) networks around the world, built-in GPS and Wi-Fi®, a 3.2MP camera and a sharp, dazzling display. Cutting edge engineering and premium finishes extend to the exterior of the handset with a smoothly integrated touch-sensitive trackpad and a highly tactile, distinctive, fretted keyboard. The dark chrome frame and leatherette back add to the new smartphone's sleek and elegant look, while the narrow profile, balanced weight and soft-touch sides allow it to feel incredibly comfortable in one hand.
“BlackBerry smartphones have been well-received in our market and are popular among business users and consumers,” said Mr. Soon Hyeong Kim, Vice President of Solution Business Office at SK Telecom, “We have seen increasing demand by customers looking for smartphones that can give them both productivity gains and entertainment while on the go. Companies are exploring smartphone solutions to develop their mobile office strategies and the BlackBerry Bold 9700, with its powerful performance, rich multimedia capabilities and sleek design, is a perfect fit for the market.”
The BlackBerry® Enterprise Solution is recognized around the world as the gold standard for enterprise mobility, and is a trusted and reliable tool for leading companies and government organizations around the world. In South Korea, corporate customers include British American Tobacco, Cisco Systems, Citibank, Daewoo Securities, Ernst & Young, HYUNDAI HYSCO, Korea National Oil Corporation (KNOC), Korean Air, LIG Nex1 and POSCO.
“We are very pleased to introduce the 3G-enabled BlackBerry Bold 9700 in South Korea and we will continue to work closely with SK Telecom to address the strong customer demand for BlackBerry smartphones,” said Mr. Norm Lo, Vice President of Asia Pacific at Research In Motion, “We believe that customers will be highly impressed with the BlackBerry Bold 9700 and its exciting new features, exceptional performance and refined design.”
"The addition of the BlackBerry Bold 9700 smartphone to our portfolio will continue to build the momentum for the BlackBerry solution in Korea. The BlackBerry Bold 9700 is an exceptional smartphone for businesses and the BlackBerry solution offers powerful and easy to use tools that enable organizations to build applications to maximize productivity and gain a competitive advantage," added Mr. Kim.
Key features of the BlackBerry Bold 9700 smartphone include:
* Sleek design measuring 109 mm x 60 mm x 14.1 mm and weighing only 122 grams
* Sharp and dazzling 2.44” light-sensing display (480 x 360 resolution at 245 ppi)
* Highly tactile full-QWERTY keyboard – with finely sculpted keys and chrome frets – for fast, accurate typing
* Innovative trackpad that allows intuitive and responsive navigation
* Built-in Wi-Fi (802.11 b/g) for faster web browsing and extended data coverage
* 3.2 MP camera with variable zoom, autofocus, flash and video recording
* BlackBerry® OS 5.0, offering users email management and calendar enhancements* as well as a better browsing experience with faster JavaScript and CSS processing
* Built-in GPS for maps and other location-based applications, as well as photo geotagging
* Media player for videos, pictures and music (music plays up to 38 hours), and BlackBerry® Media Sync for easily syncing photos as well as iTunes® and Windows Media® Player music with the smartphone**
* BlackBerry® Desktop Manager for both PCs and Macs to enable synching data such as contacts and calendar appointments between a computer and the smartphone
* 3.5 mm stereo headset jack, dedicated volume controls, Lock and Mute keys seamlessly integrated across the top of the handset
* microSD/SDHD memory card slot that supports up to 32 GB cards; an 8GB card is included
* 256 MB of Flash memory
* Access to BlackBerry App World™, featuring a broad and growing catalog of mobile applications developed specifically for BlackBerry smartphones. Categories include entertainment, IM and social networking, instant messaging, news, weather, productivity and more
* Premium and easy-to-access phone features, background noise suppression technology and high quality speakerphone
* Bluetooth® (2.1) with support for Secure Simple Pairing, hands-free headsets, stereo headsets, car kits and other Bluetooth peripherals
* Support for BlackBerry services with access to up to 10 supported email accounts (including most popular ISP email accounts such as Yahoo!®, Windows Live™ Hotmail®, AOL® and Gmail™); and BlackBerry® Enterprise Server support, which features advanced security and IT administration capabilities for corporate deployments
* Global connectivity with UMTS/HSDPA 2100/1900/850/800 MHz and quad-band EDGE/GPRS/GSM support
* Removable, rechargeable 1500 mAhr battery that provides approximately 6 hours of talk time and 17 days of standby time in 3G mode
Pre-order and Others
The BlackBerry Bold 9700 smartphone is available for pre-order today from SK Telecom. The first 1,000 customers who pre-order the BlackBerry Bold 9700 will receive a free BlackBerry Skin***, a rubberized shell that provides extra protection and allows customers to give their smartphone a personal look. The BlackBerry Bold 9700 smartphone is expected to be available in May from SK Telecom.
For further details on pricing and availability, please visit www.mysmart.co.kr/blackberry or contact SK Telecom’s authorized retail channels.
* Some features require BlackBerry Enterprise Server 5.0
** Certain music files may not be supported, including files that contain digital rights management technologies. Photo syncing is currently only available for Windows-based PCs.
*** Four colors -- black, blue, red and white -- are available while stocks last.
About SK Telecom
SK Telecom (NYSE: SKM, KSE: 017670) is Korea’s leading telecommunications provider with more than 23 million subscribers, which accounts for more than 50% of the total market. Established in 1984, the company reached KRW 11.7 trillion in revenue in 2008. SK Telecom was the first to launch and commercialize CDMA, CDMA 2001x, CDMA EV-DO and HSDPA networks. It currently provides cellular, wireless internet, mobile media, global roaming service and more. For more information, please visit www.sktelecom.com or email press@sktelecom.com
Labels: Blackberry , Mobile operators
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