Madhouse Appoints ex-Nokia Executive as Chief Operating Officer Tweet

Former Nokia Executive Dan Wong joins Madhouse as Chief Operating Officer.

SHANGHAI -- Madhouse Inc., China's leading mobile advertising network, announces the appointment of Dan Wong as Chief Operating Officer.

"Dan will help us bring Madhouse's business to the next level both in China and in the international arena. We believe his eighteen-year track record will contribute significantly to Madhouse's future success," said Joshua Maa, Founder & CEO of Madhouse Inc.

"I am honored to join Madhouse and excited about the opportunities that lay ahead," said Dan Wong.

Before joining Madhouse, Dan was Vice President of Nokia, Greater China Area since 2003. He had previously been responsible for the Nokia Multimedia Business Group and Software & Services Group, and helped build Nokia's multimedia and mobile internet business in China.

Prior to Nokia, Dan has worked in North America, Hong Kong, Taiwan, Mainland China and Japan, primarily focusing on the internet and mobile sectors, and played an important role at companies such as AT&T, Openwave Systems, Excite@home, etc.

Dan holds an MBA from Harvard Business School and a Master of Science in Materials Science and Engineering and Bachelor of Science in Electrical Engineering from Stanford University. He was selected as one of the Top 100 Most Influential People in the Mobile Industry in 2008 and Top 20 Entrepreneurs Under 40 in China by Global Entrepreneur Magazine.

About Madhouse Inc.

Madhouse is China's largest and most intelligent mobile advertising network and is headquartered in Shanghai with offices in Beijing and Guangzhou. The Madhouse team consists of more than 120 professionals. The company offers four key services:

MadServing(TM): An intelligent, fully-automated, in-house system that serves targeted ads to mobile media while providing detailed performance reports.

MadNetwork(TM): China's largest mobile advertising network, representing over 75% of total mobile internet traffic in China and covering major mobile media.

MadSolutions(TM): Innovative mobile marketing solutions and campaign management services such as interactive mobile messaging platforms and mobile website/app development that are tailored to maximize cross-media marketing effectiveness and consumer interaction. Wireless applications include Bluecasting and 2-D barcode technology.

MadPlatform(TM): Industry-leading mobile ad technology service platform empowers leading carriers and mobile device manufacturers.

Madhouse is privately held and venture funded by TDF Capital, Gobi Partners, and JAFCO Asia. Strategic investors include D2 Communications Inc. and Nokia Growth Partners.

For more information, please visit http://madhouse.cn .

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