Nation's Largest Out-of-Home Media Network for Shoppers Combines With Ground-Breaking Sports and Entertainment Media Network to Provide Advertisers Unparalleled Access to Highly-Coveted Audiences in Every Major DMA.
NEW YORK -- Access 360 Media (http://www.access360media.com), the nation's largest out-of-home media network for shoppers, today announced the acquisition of Arena Media Networks (AMN), the pioneering national sports and entertainment media company providing marketing access to fans across sporting and concert venues. By acquiring AMN, Access 360 Media has created one of the leading combined networks of nearly 20,000 screens in approximately 100 locations, with the potential to reach more than 54 million viewers each month in 33 major DMAs nationwide (including all top 25 DMAs). Access 360 Media will create a seamless transition for AMN's advertisers, sports teams and other partners by continuing to distribute across the entire network of sports and entertainment venues, while offering them the additional benefits of Access 360 Media's full out-of-home network.
Building on last fall's exclusive partnership with Simon Malls to program screens in shopping malls across the top 20 DMAs, Access 360 Media's purchase of Arena Media Networks further cements the company as a leader in the digital out-of-home category, which is one of the fastest growing segments of the overall advertising business.
"By addressing the fragmentation of the industry, the combination of two established leaders in out-of-home is addressing a pain point for the advertising community and creating even more incentive for advertisers to buy digital out-of-home," said Lon Otremba, CEO, Access 360 Media. "We're dedicated to this industry and excited to be expanding our core business; we will certainly continue to increase our footprint to offer advertisers further scale."
Arena Media Networks' will retain all employees, thus doubling the sales team of the combined companies--with Art Williams, CEO and co-founder of AMN, joining Access 360 as President and COO--and the two companies will combine into one work space. A representative cross-section of Arena Media Networks' venues include: Citi Field, United Center, Yankee Stadium, Madison Square Garden, Wrigley Field and Dodger Stadium.
"We're thrilled to be joining forces with Access 360 Media and we see this as a huge benefit to our advertising partners, sports team and venue partners, as well as our employees," said Williams. "The combination of assets and inventory of two industry leaders and innovators will provide great benefit to advertisers seeking to engage passionate and receptive consumers across entertainment, sports and shopping destinations."
About Access 360 Media
Access 360 Media operates the largest shopper-focused out-of-home media network in the United States, as well as the largest digital TV network in stadiums and entertainment venues. The combination of these two channels reaches more than 54 million consumers each month in approximately 100 locations nationwide. It is headquartered in New York City, and has an office in Los Angeles.
Through its recent acquisition of Arena Media Networks, Access 360 Media reaches passionate fans attending sporting events, concert and family events in more than 50 venues in partnership with more than 60 professional sports teams, combining the power of traditional TV with location-based media through live game feeds, sponsor ad breaks, team/player highlights and sports updates.
Through an exclusive long-term agreement with Simon Property Group, America's largest developer of shopping malls, Access 360 Media launched and operates Mallvision 360 Digital™, the premiere in-mall digital media network. It delivers sight, sound and motion via a brand-building media platform at the point where upscale consumers are in the mindset and in close proximity to purchase.
Through its Mobile 360™ division, Access 360 Media also delivers a suite of mobile services that provides economical, turnkey solutions to enable brands and retailers to create a mobile connection with their customers through text messaging campaigns, WAP pages, and integration with email and other communication platforms.
Access 360 Media's clients include a roster of Fortune 500 companies and top brands such as P&G, Macy's, Verizon, Samsung, Bank of America, NBC Universal, Hilton, Pepsi and Vans.
Labels: Miscellaneous
0 comments:
Post a Comment