Super-fast Internet has allowed advanced services and significant innovations in recent years. Also recently, Google announced the development a new television delivery platform. “Google TV” will offer a television viewing experience enhanced by the web. The main feature of Google TV: it allows users to have a complete Internet experience along with their favorite TV content on their living room televisions.
Dish Network, USA, has already started a Google TV trial. Users need a Google TV set-top box, which can pull the content from any cable or satellite provider. The Google TV set-top box is based on the Android platform and it uses Intel’s Atom CE4100 processor. The estimated cost is over US$200.
“Google TV will be very much a competitor to Apple TV which offers a similar service. Apple TV, however, can only access content that is available from the iTunes Store,” comments research associate Khin Sandi Lynn. “Google TV will be hoping to fare better. Its additional versatility should be more attractive to regular television viewers.”
In 2009 the Asia Pacific region with its 363 million pay-TV subscribers took the lion’s share of the global pay-TV market. Cable TV is the major pay-TV platform. However, inroads are being made by telco TV providers. Asia-Pacific telco TV growth is expected to gain pace. ABI Research estimates that APAC will attain a 31% share of the global telco TV market in 2010.
ABI Research’s new Market Data product, “Pay-TV Subscriptions: Cable, IPTV, Satellite, Digital Terrestrial” is updated quarterly and profiles global pay-TV subscription information. Detailed market trends and market forecast information for key regions and countries around the world are provided where available.
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