COMPACT AND CONNECTED, LG POP TOPS ONE MILLION IN SALES Tweet

SEOUL – LG Electronics (LG), a global leader and technology innovator in mobile communications, announced that the LG Pop (LG GD510) topped one million in worldwide sales just 100 days after its European and CIS launch in October 2009. Now available around the world, this fast-selling full touchscreen feature phone has become one
of LG’s most popular models.

With a 3-inch WQVGA touchscreen framed by a super-slim 4.8 mm bezel, the LG Pop has been a big hit with customers looking for a compact phone that has all the features they need built right in. With access to social network sites on its home screen, the LG Pop allows users to update their status on sites such as Facebook, MySpace and Twitter on the
go at any time.

“From the start we based the LG Pop on customer needs, leading us to create a compact and intuitive touchscreen phone that wasn’t weighed down by useless features,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “LG Pop offers most of the benefits of a smartphone without the steep learning curve. There’s still a
huge market out there for phones that do everything right out of the box.”

The LG Pop has won plaudits for its innovative use of green technology. With the optional solar battery cover, every 10 minutes the phone spends in the sun generates over two minutes of talk time or 180 minutes of standby time. Thanks to the phone’s Eco-tree and Eco-calculator applications, users can even calculate exactly how much CO2 has been cut
by using the solar battery cover.

In addition to its cheerful name, the LG Pop debuted with a new user interface that included quirky icons and a bright color scheme. Changeable rear covers (available in most regions) added to the phone’s list of customizable features. Where offered, covers are available in fluorescent shades of pink, green and orange, peanut-patterned black and silver, an XO
pattern and glossy white. Starting next month, two new phone colors, aqua blue and lime, will be added to the Pop’s
palette.

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