Google’s Nexus One, the company’s first own-brand mobile phone, will launch in the UK in April. It will be on sale through Google.com/phone only, as the company has previously announced. Tariffs have not been announced, but the Nexus One is likely to be priced very similarly to comparable smartphones such as the iPhone.
Built by HTC, the Nexus One is Google’s attempt to assert the superiority of its mobile operating system Android, in the face of market dominance from Apple’s iPhone and Microsoft’s reinvigorated mobile software, Windows Phone.
Although the search giant’s first official UK partner, Vodafone, had been keen for a launch in March, sources close to both companies have confirmed to The Daily Telegraph that April is when the company will have a realistic chance of being ready for the launch.
The Nexus One is unusual because it is available online only direct from Google, and so relies heavily on word of moth marketing. Although sales had initially been reported as slow in comparison to the iPhone, the Nexus One has not benefited from the significant promotion that Apple has bought for its flagship product.
Google issued an update to the phone, shortly after its American launch in January, which added the multitouch web browsing that has been so successful on Apple’s iPhone.
Both Google and Vodafone would only say that they were committed to delivering the phone to the UK “in the spring”.
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Labels: Android , Google , HTC
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