DALLAS -- MetroPCS Communications, Inc. (NYSE: PCS), in partnership with SA Studios Global, announced the launch of its second Sanctioned by Mister Cartoon mobile phone, the MOTO™ VE440. Available this week in select stores and online, the limited edition handset features artwork and pre-loaded digital content designed by legendary tattoo and graphic artist Mister Cartoon, along with two exclusive tracks from legendary hip hop personality, Snoop Dogg.
Exclusive to MetroPCS, VE440 featuring the Mister Cartoon design comes in a black and chrome color combination and offers something for everyone with two interchangeable back covers featuring Mister Cartoon's distinctive, custom artwork. In addition to the unique exterior, consumers will receive a 1GB MicroSD memory card featuring two previously unreleased full-length tracks by multi-platinum, award winning recording artist, Snoop Dogg. Pre-loaded phone content includes exclusive wallpapers and ringtones from Mister Cartoon and Snoop Dogg.
Mister Cartoon is a renowned tattoo artist, car customizer, illustrator and designer and has worked with numerous entertainment icons including Eminem, Beyonce and film producer Brian Grazer. Mister Cartoon most recently worked with television star George Lopez to help create the branding and identity for Lopez's new talk show, "Lopez Tonight."
"It's great to collaborate with MetroPCS again, and we are very excited about the opportunity to work with Motorola on this handset," said Mister Cartoon, creative director of SA Studios Global. "The mobile phone has become so much more than just a communication device; it's a way for people to express themselves. The design I created, along with the cool features and music that Snoop Dogg added will allow fans to show people who they are and what they're passionate about."
The handset will be available exclusively at select MetroPCS locations and online at www.metropcs.com/sanctioned. A portion of the revenue generated from the handset sales will go directly to funding community art centers, outreach programs for at-risk youth and art supplies for schools in many of the MetroPCS markets.
"Our customers want their mobile phones to express their personality, and our partnership with Mister Cartoon allows us to meet that desire with a unique, graphically intense mobile device that speaks volumes about its owners," said Phil Terry, senior vice president of corporate marketing for MetroPCS. "After the success of the first Mister Cartoon offering last year, we are excited to continue our partnership with him and SA Studios and fully expect this device to echo the success of the previous device."
MetroPCS recently introduced its Wireless for All(SM) family of tax and regulatory-fee inclusive service plans. Starting at $40, the plans provide consumers with unlimited talk, text and Web service and feature additional plans with added services in the $45 to $60 price range. MetroPCS' growing handset portfolio includes touch screen and smartphone devices which provide customers with the greatest choice of handsets to meet their needs. Consumers can visit MetroPCS locations or visit the MetroPCS Web site at www.metropcs.com for more information about handsets, service plans and coverage areas.
Editor's Note: High-resolution pictures of the VE440 and video content featuring Mister Cartoon and Snoop Dogg are available. Contact Drew Crowell, GolinHarris, dcrowell@golinharris.com, 972-341-2581.
For More Information: www.twitter.com/MetroPCS, www.sanctionedmobile.com
About MetroPCS Communications, Inc.
Dallas-based MetroPCS Communications, Inc. (NYSE: PCS) is a provider of unlimited wireless communications service for a flat rate with no signed contract. MetroPCS is the fifth largest facilities-based wireless carrier in the United States based on number of subscribers served and has access to licenses covering a population of approximately 144 million people in many of the largest metropolitan areas in the United States. As of December 31, 2009, MetroPCS had over 6.6 million subscribers. For more information, please visit http://www.metropcs.com.
About Mister Cartoon
Mister Cartoon was born and raised in Los Angeles. He began his career as a graffiti artist in the 1980s and quickly gained notoriety for his unique tattoos, custom low-rider car work, album cover designs, logos, exclusive advertisements, and collectible limited edition products. His richly detailed, hand-rendered designs adorn the bodies of countless celebrities, have been featured in exhibitions around the globe, and have been commissioned by a myriad of companies including Harley Davidson, Xbox, Casio and Imagine Entertainment. Mister Cartoon continues to build a diverse, devoted and loyal global fan base. This is his second limited edition mobile device release with MetroPCS.
About SA Studios Global
SA Studios Global is a full service agency that specializes in strategic positioning and content creation for select brands, products and feature films looking to dominate the multicultural marketplace. The agency has unparalleled credibility, authenticity and reach amongst core influencers, that ensures the pinpoint positioning of its projects; clients include Microsoft, Universal Pictures, Nike and other leading brands. Sanctioned is SA Studios Global private label brand, reserved for select alliances and partnerships. Sanctioned merges distinctive and relevant content and products with multiple touch-point marketing experiences. A portion of proceeds from all Sanctioned projects is dedicated to charity. SA Studios Global is headquartered in Los Angeles.
About Snoop Dogg
Snoop Dogg is an iconic Hip Hop recording artist and movie star. He has released 10 studio albums and currently heads up Priority Records as Creative Chairman. His newest album and DVD titled, More Malice, will be released on March 23, 2010. For more information, please visit www.snoopdogg.com
Labels: Mobile operators , Motorola
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