Orange calls for UK employees to reclaim the summer Tweet

To mark the start of British Summer Time and some extra hours of daylight, Orange today calls on workers to reclaim the summer for themselves.

Orange is encouraging UK workers, 90% of whom spend on average up to an hour on their daily commute1, to make their time more productive by using communications tools, including mobiles and laptops. By taking advantage of the ability to connect and work from more places than ever before using the UK’s biggest 3G network, we could all take back those extra hours of daylight, to catch up with friends, sightsee or even grab a 2 for 1 pizza and show at the cinema with Orange Wednesdays.

To spur employees into action, Orange has identified the top five hidden gems in six of our major cities that workers could use this time to discover. For those who fancy going off the beaten track in London, Edinburgh, Cardiff, Birmingham, Manchester or Bristol, Orange suggests the following:

* Birmingham: Is laughter your preferred medicine? Have a chuckle at the Glee Club
* Bristol: Sup a glass of what’s claimed to be the world’s strongest cider, Exhibition Cider, at the Coronation Tap in Clifton
* Cardiff: Explore Dyffryn Gardens, selected by the British Tourism Association as one of the UK’s top 100 gardens
* Edinburgh: Sample a fine Scottish haggis at Macsween of Edinburgh, where you can sample recipes from three generations of haggis makers
* London: Enjoy authentic cockney pie and mash at M. Manzes, established back in 1902 by the present owner’s grandfather
* Manchester: Unwind and relax in a secretly located tiered garden, the Fletcher Moss Gardens

What do you think? If you have a better suggestion, why not share your idea and take a quick, one minute survey on the Orange Connected Britain interactive map.

“The continued development of mobile technology means that we’re now able to choose to be and work in more places than ever before,” said Robert Ainger, Director of Corporate business, Orange UK. “This year, we want to encourage Britain’s employees to think about how they spend their time and to consider working more flexibly, to allow them to do more of the things they want to. Working remotely, whether from home or on the journey there, can be just as productive as working from the office. So why not use the reach of our top-ranking network2 to finish off some emails, make a few calls or organise the diary for the week and then make the most of your free time?”

Notes to editor
1 From research of 3,281 UK office workers, carried out by YouGov on behalf of Orange. Total sample size was 3,281 adults working in an office. Fieldwork was undertaken between 23rd June – 1st July 2009. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).
2 Orange retains position as the top mobile broadband provider in the UK

As per wave seven of the independent YouGov Dongle Tracker survey.Total sample size was 4,944 adults, of which 2,037 used mobile broadband by means of a dongle, modem stick, or datacard. Orange’s mobile broadband sample was 187 customers. Fieldwork was undertaken between 13th January and 20th January 2010. MVNOs have been excluded. The survey was carried out online. The figures have not been weighted.

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