Keith Lee, Visionary Booyah Co-Founder Added to Line-Up at The Cable Show 2010 Tweet

Hollywood, Silicon Valley, and Cable Leaders Now Featured in All Three General Sessions at Cable Industry's Premiere Event.

WASHINGTON -- The National Cable & Telecommunications Association (NCTA) announced the addition of Keith Lee, CEO & Co-Founder of Booyah, to its line-up of speakers for The Cable Show 2010, at a general session on Tuesday, May 11.

The Cable Show 2010, NCTA's 59th Annual Convention and International Exposition, is scheduled for May 11-13, 2010, at the Los Angeles Convention Center and adjacent Nokia Theater.

Lee is a leader of the interactive entertainment industry who has been credited with revolutionizing the consumer gaming experience, including helping to define the exploding new market called "real-world gaming." His track record of creating best-selling video games, developing compelling experiences, and attracting broad audiences into the gaming space is best defined by the success of Booyah's flagship game "MyTown," the popular location-based mobile social game played by over 2 million people. Lee will join the following panel of Hollywood and cable industry leaders:

Storytelling 3.0: Audiences, Creators, Content & Connection


Tuesday, May 11, 2010


1:30 – 2:45 p.m. (PDT)


Nokia Theater


Panelists:


* Glenn Britt, Chairman, President & CEO, Time Warner Cable



* Philippe Dauman, President & CEO, Viacom, Inc.



* Patrick Esser, President, Cox Communications, Inc.



* Kevin Tsujihara, President, Warner Bros. Home Entertainment Group, Warner Brothers



* David Zaslav, President & CEO, Discovery Communications, Inc.



Moderator:


* Tyler Mathisen, Co-Anchor "Power Lunch" & VP, Strategic Editorial Initiatives, CNBC




With the addition of Lee to the Tuesday panel, all three general sessions at The Cable Show now feature prominent representatives of Hollywood, Silicon Valley, and the cable industry. The Wednesday general session, "Media Everywhere: Implications of the Always-On Network," is scheduled for Wednesday, May 12, at 9:15 a.m. – 10:30 a.m. Pacific Time. Thursday's general session, "Conversation 2.0: Community, Collaboration & the Future of Media," is scheduled for Thursday, May 13, at 9:00 a.m. – 10:15 a.m. Pacific Time. All Cable Show general sessions are at Nokia Theater at L.A. Live.

For a complete rundown of general session speakers, a list of other sessions and speakers, and further information on The Cable Show 2010, visit www.thecableshow.com.

NCTA is the principal trade association for the U.S. cable industry, representing cable operators serving more than 90 percent of the nation's cable television households and more than 200 cable program networks. The cable industry is the nation's largest broadband provider of high-speed Internet access, serving more than 41 million customers, after investing more than $160 billion to build a two-way interactive network with fiber optic technology. Cable companies also provide state-of-the-art digital telephone service to more than 22 million American consumers.

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