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Tarsin Delivers Popular Hallmark Mobile Greetings and Dilbert Mobile Applications to Nokia's Ovi Store

Tuesday, May 11, 2010

Brands Extend Reach to New Storefront Through Tarsin's Capsa Platform-designed Apps.

INCLINE VILLAGE, Nev. -- Tarsin, Inc., announced that two applications designed with its groundbreaking Capsa platform are now available on Nokia's Ovi Store. Mobile phone users navigating the Ovi Store will be able to download and enjoy the popular Hallmark Mobile Greetings and United Media's Dilbert Mobile apps, available today at Ovi Store by Nokia.

With the Capsa platform's flexibility, Hallmark Mobile Greetings, Dilbert Mobile and other apps continue to gain traction by establishing personal connections between brands and consumers through mobile. Since its launch last summer, Hallmark Mobile Greetings users have been connecting across devices and mobile networks thanks to Capsa's interoperability. Capsa's regional support makes it easy for users across various countries to enjoy daily Dilbert strips on the go. Migrating to Ovi Store will make these and other Capsa-based apps available to an even broader audience, spurring more downloads and connections to these brands.

Capsa is the unique foundation that fuels broader consumer connections for brands, while eliminating the need to retool and customize apps to fit requirements of each mobile device or operator network. With hundreds of on-the-go products available today, this "design once, deploy multiple times" value proposition is more important than ever. Because of Nokia's flexibility and worldwide reach, when Capsa-based apps come to market, brands' offerings have the potential to reach consumers in more than 180 countries.

"This collaboration with Nokia echoes our pledge to make the mobile environment more approachable and successful for brands," said John Osborne, CEO and co-founder of Tarsin. "Success in this space is not just about a mere device – it's about what the developer community can empower on that device. Our Capsa architecture enables app designs that relate to consumers on the global level, helping brands achieve personal connections that span markets, devices and operators. We look forward to continued work with Nokia to bring Capsa-based applications to Ovi Store."

About Tarsin, Inc.

Founded in 2002, Tarsin (www.tarsin.com) is a privately funded, international mobile software development firm with offices in the United States and United Kingdom. The company's revolutionary Capsa platform is the industry's first universal mobile content delivery that is carrier, operating system and device agnostic. The force behind some of today's hottest applications, Capsa provides an end-to-end, Web standards-based framework that enables brands and mobile operators to design once and deliver unprecedented mobile experiences. A history working with diverse businesses from retail, publishing, consumer packaged goods to entertainment, Tarsin provides professional application development and consulting services to clients, helping define and create mobile strategies so these brands can build and reenergize personal connections with consumers.



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