World-Renowned Mobile App Experts Signed on to Lead APPCON(TM) 2010 Sessions Tweet

Workshops Set to Cover Full Spectrum of App Business from Enterprise Deployment and Start-Up Strategies to Technology Platforms at World's Only Mobile App-Centric Forum.

LAS VEGAS -- A virtual "who's who" of experts in the mobile App arena from around the world have signed on to lead the cutting-edge curriculum taking shape for APPCON™ 2010, the world's only mobile App-centric developer and business conference and expo set for August 24-26 in Las Vegas.

Conference organizers today announced a snapshot of the speaker/session lineup that features world-renowned experts covering a full spectrum of topics in the contemporary App business, from App development and technical strategies for developers, architects and technical managers to enterprise deployment, startup-strategies and other business and marketing aspects of the exploding App environment.

"This promises to be the most distinguished gathering of App experts anywhere in the world covering topics that provide a virtual one-stop-shop for technical and business expertise to help APPCON™ attendees take their mobile App efforts to the next level," said Susan Schwartz, president of ConvExx, a full-service show and event production company based in Las Vegas that is co-producing APPCON™ with Taptopia. "We're thrilled to have such highly-regarded speakers on the roster for this inaugural event."

Highlighted speakers include:

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Renaun Erickson, a Flash platform evangelist at Adobe Systems, who will lead the session Using Adobe Technologies to Build Applications for Multiple Platforms. Erickson will bring his wide range of experience with the Flash platform, as well as ActionScript, Flex, AIR, PHP, ColdFusion, video, audio, logging, SIP/VoIP, casual games and mobile, to demonstrate how Adobe's technology stack can be integrated to build multi-platform applications for desktop, tablets, mobile and set-top boxes to create a richer experience across multiple screens and devices.


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Jon Manning and Paris Buttfield-Addison, co-founders of Secret Lab, an Australian mobile App powerhouse and world-wide mobile software development company, will lead the sessions 2D Game Tips & Tricks and Designing for Multi-Touch, respectively. In the 2D Games session, the duo will address design and coding tips and tricks for building fun, addictive and easy-to-use 2D games, including optimization techniques, common pitfalls and how to avoid them. For multi-touch, the team will cover design patterns, pitfalls and opportunities that compelling multi-touch user interfaces bring to the future of mobile Apps. The Secret Lab team is highly sought-after for their experience in delivering App-related training on behalf of Apple and the iPhone Boot Camp, and they are co-authors of iPhone and iPad Game Development for Dummies, to be published by Wiley Wrox®.


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Jon Fletcher, SNL Kagan mobile entertainment analyst, will lead the session Mobile App Entrepreneur Success Stories. Successful entrepreneurs in the mobile App industry will discuss the secrets to their successes across multiple platforms. Already on the list of presenters is Todd Marks, president of Mindgrub Technologies, LLC, an information architect and user experience specialist, Marks founded Mindgrub to create web applications that enable instant information travel and has developed enterprise systems for clients such as Adobe, Motorola, ORACLE, A&E, Universal Records and Discovery Communications, the FBI, National Security Administration, the US Navy, Wrox Press and O'Reilly Media.


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J. Gerry Purdy, Ph.D., principal analyst, Mobile & Wireless, with MobileTrax LLC, will lead Funding Your Startup: Expert advice for App developers looking to raise capital for their ventures. The session will address market positioning and opportunity, business models, competition and sources of capital, as well as the all-important exit strategy. In addition to a distinguished panel of investors, Purdy will provide his own insights based on his expertise both in the wireless industry and venture capital. He is currently managing director with Yosemite Ventures and spent five years as a venture advisor for Diamondhead Ventures where he identified, attracted and recommended investments in emerging mobile and wireless companies.




"The lineup for this event is positioned to offer something for just about anyone interested in the mobile App space," said Bryan A. Scott, president of Taptopia, a provider of mobile technology solutions for event organizers, convention centers and their related vendors. "From deeply technical sessions to the business potential—and even Penn Jillette's perspective on the industry—APPCON™ is shaping up to be a world-class event in just its first year."

In all, APPCON™ features more than 40 sessions that cover a wide range of the most important mobile App technologies and applications in a practical and technical fashion. The premier developer conference and expo runs August 24-26 at the Paris Las Vegas Hotel & Casino. The event is dedicated exclusively to mobile Apps across all major platforms and carriers and provides a rare opportunity for developers to dive deep into current technologies and platforms to meet the tactical mobile needs of businesses and brands.

For exhibitor information, download the APPCON™ Exhibitor Prospectus or contact Susan Schwartz at 702-450-7662 x240 or by email at sschwartz@appconlv.com.

For more information about APPCON™ 2010, visit www.appconlv.com or follow us on twitter @appconlv http://twitter.com/appconlv.

About ConvExx:

ConvExx, an independent show management company is headquartered in Las Vegas, NV and has produced shows all over the US and around the world. ConvExx produces tradeshows and conferences, as well as consumer events, including the Trade Show 200 Top 10 show – The SEMA Show, and the Las Vegas BikeFest®. For more information about ConvExx and all its services, please visit www.ConvExx.com or call 702-450-7662, ext. 102.

About Taptopia, Inc.:

Taptopia, a provider of mobile technology solutions, is headquartered in Dallas, TX and provides its solutions to event organizers, convention centers, and their related vendors. The company's solutions encompass leading and proven software and hardware technologies for today's most popular mobile platforms. Taptopia's team is comprised of serial entrepreneurs and technology evangelists who have been innovating and building mobile technology solutions for consumers and enterprise markets for at least a decade. For more information about Taptopia and all of its services, please visit www.Taptopia.com or call 972-479-8822. Taptopia is a wholly owned subsidiary of Metiscan, Inc. (MTIZ.PK).

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