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Thursday, April 29, 2010

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Siegel+Gale Appoints Branding Veteran Steve Santangelo as Strategy Director

NEW YORK -- Global strategic branding firm Siegel+Gale, www.siegelgale.com, announced the appointment of Steve Santangelo as strategy director.

With more than 25 years of experience in branding and marketing, Santangelo brings deep industry knowledge and unique problem solving skills to Siegel+Gale's growing roster of clients. In his new role, Santangelo will lead branding engagements for a range of clients—building world-class brands through the lens of simplicity.

"Siegel+Gale continues to experience tremendous growth across geographies and industries," says Renee Peet, group director, strategy. "With his depth and breadth of global experience, Steve is a great addition to our team and our ability to continuously exceed our clients' expectations. We're delighted to have Steve join us, as he brings both an impressive portfolio of strategic brand work and the leadership abilities needed to keep our accomplished team of strategists challenged and motivated to continue delivering superior brand strategies."

Santangelo's professional background includes strategic branding experience in technology, financial services, consumer products and nation branding.

"I've always had great respect for the creative and strategic solutions coming from Siegel+Gale," Santangelo said. "A lot of people know the firm for its 'simple is smart' philosophy, but it's something the firm lives out in every aspect of an engagement. Everyone—from the strategists to designers, researchers and project managers—dedicates themselves to creating elegantly simple solutions, communications, and experiences for brands around the world, and I'm excited to join such a passionate and committed team of individuals."

Prior to joining Siegel+Gale, Steve was senior director of consulting at FutureBrand North America and Middle East. During his tenure he led branding engagements for a variety of clients including Underwriters and Laboratories Saudi Aramco, Nakheel, Batelco, Bahrain International Airport and LeisureCorp. Additionally, Santangelo helped bolster FutureBrand's country branding practice as the lead developer of the firm's annual Country Brand Index. He also led the repositioning of Qatar and St. Lucia and provided brand consulting for Peru, Mexico, Hungary, Singapore and Australia.

Steve holds a Bachelor of Arts degree with a double major in government studies and philosophy from the University of Virginia.

About Siegel+Gale

Siegel+Gale (www.siegelgale.com) is a global strategic branding firm and a pioneer in simplifying complex customer communications. Since it was founded by Alan Siegel in 1969, the firm has built world-class brands for many of the world's most successful companies through elegantly simple strategies, communications and experiences. Driven by its philosophy of "Simple is Smart," Siegel+Gale has led the way in bringing innovation to the corporate branding field, including transforming complex, incomprehensible customer communications into plain English; helping clients create distinctive brand voices across all their communications; transporting brands onto the Internet; and aligning the brand experience with the brand promise.

The firm's clients include AARP, Aetna, American Express, Bank of America, Dell, The Four Seasons Hotels and Resorts, The Internal Revenue Service, Lexus, Merrill Lynch, 3M, Microsoft, Motorola, the National Basketball Association, Pfizer and Sony PlayStation. Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, Dubai and Shanghai and strategic partnerships around the world.

Siegel+Gale is part of the Omnicom Group Inc. (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms serve over 5,000 clients in more than 100 countries.



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Top-10 Remains the Same in Sprint All-Star Fan Vote

HUNTERSVILLE, N.C. – Sprint (NYSE:S) announced the latest update of the top vote recipients for the NASCAR Sprint All-Star Fan Vote, which allows fans to place a driver into the field of the 2010 NASCAR Sprint All-Star Race.

As of April 27, the top 10 drivers in the Sprint All-Star Fan Vote standings (in alphabetical order) are A.J. Allmendinger, Marcos Ambrose, Greg Biffle, Clint Bowyer, Jeff Burton, Carl Edwards, Juan Pablo Montoya, Elliott Sadler, Martin Truex Jr. and Michael Waltrip.

Since the kickoff of the Sprint All-Star Fan Vote on March 24th, 41 drivers have been battling it out for the top 10 spots. Though this week’s top-10 driver lineup did not change, four of those drivers did change positions within the top 10. With more than three weeks left in the voting, every driver still has a chance to claim the coveted Sprint All-Star Fan Vote starting spot for the NASCAR Sprint All-Star Race at Charlotte Motor Speedway.

Voting continues until one hour before the start of the Sprint All-Star Race on Saturday, May 22. Fans can cast votes for their favorite eligible drivers using the NASCAR Sprint Cup Mobile application, by visiting NASCAR.com or at the Sprint Experience, located in the midway at every NASCAR Sprint Cup Series event. As an incentive for Sprint customers, every wireless vote submitted from a Sprint or Nextel device counts double in the driver standings.

To be eligible for the Sprint All-Star Fan Vote, drivers must be approved by NASCAR for NASCAR Sprint Cup Series competition and have met all other eligibility requirements. Those requirements include, but are not limited to, competing in a NASCAR Sprint Cup Series Championship Event during the 2009 season; finishing in the Top 50 of the 2009 NASCAR Sprint Cup Series Championship point standings; or attempting to qualify for a 2010 NASCAR Sprint Cup Series Championship event as of Feb. 15, 2010.

The driver accumulating the most votes, who also finishes the Sprint Showdown qualifying race, will earn a spot in the prestigious Sprint All-Star Race field. The Sprint Fan Vote winner will be announced immediately following the completion of the Sprint Showdown.

In addition to voting, fans can also use the NASCAR Sprint Cup Mobile application to view the NASCAR Sprint All-Star Race in its entirety on Sprint devices.

Top-10 Remains the Same in Sprint All-Star Fan Vote

To download the new NASCAR Sprint Cup Mobile, which is free with any data plan, Sprint customers should text “NASCAR” to 7777. Votes may also be cast on Sprint devices by texting “VOTE” to 7777 (Standard text messaging and data rates apply).

Drivers eligible for the 2010 Sprint All-Star Fan Vote:

A.J. Allmendinger, Aric Almirola, Marcos Ambrose, John Andretti, Norm Benning, Greg Biffle, Dave Blaney, Mike Bliss, Todd Bodine, Clint Bowyer, Jeff Burton, Patrick Carpentier, Terry Cook, Derrike Cope, Erik Darnell, Carl Edwards, Bill Elliott, Jeff Fuller, David Gilliland, Robby Gordon, San Hornish Jr., Travis Kvapil, Michael McDowell, Casey Mears, Paul Menard, Juan Pablo Montoya, Joe Nemechek, Max Papis, David Ragan, Tony Raines, Robert Richardson, Scott Riggs, Elliott Sadler, Boris Said, Regan Smith, Reed Sorenson, Scott Speed, David Stremme, Martin Truex Jr., Mike Wallace and Michael Waltrip.

ABOUT SPRINT NEXTEL

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two wireless networks serving more than 48 million customers at the end of the fourth quarter of 2009 and the first 4G service from a national carrier in the United States; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. The company’s customer-focused strategy has led to improved first call resolution and customer care satisfaction scores. For more information, visit www.sprint.com.



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Incredible Device Meets Incredible Network

DROID Incredible by HTC Powered by the Nation’s Largest and Most Reliable Wireless 3G Network.

BASKING RIDGE, NJ — The reach and reliability of Verizon Wireless’ 3G network plus the power of the Android™ platform and the usability of HTC Sense™ equals an incredible experience for Verizon Wireless customers.

The 3G advantage of Verizon Wireless’ largest and most reliable wireless network provides customers with the speed and coverage they need to enjoy the incredible features of DROID Incredible by HTC.

* Rapid Uploads to Social Media Sites – DROID Incredible by HTC gives customers one unified update for Flickr, Facebook® and Twitter.
* Text, Picture and Video Messaging – Customers can share the crisp, detailed images they take with DROID Incredible by HTC’s 8.0 megapixel camera with friends and family.
* Download and Use Cool Apps – DROID Incredible by HTC gives customers access to Android Market™, which currently offers tens of thousands of applications, including exclusive apps from Verizon Wireless such as NFL Mobile and Skype mobile™.
* Browse the Web with Fast Download Times – Customers can keep up with news, sports, stock quotes, Hollywood gossip and more at faster speeds.
* Play Music, Games and Videos – With the 3G advantage, customers can more swiftly download and play music favorites from top 40 to classical, stream must-see videos and play exciting games.

Learn more about DROID Incredible by HTC, including pricing and availability, at http://news.vzw.com/news/2010/04/pr2010-04-28d.html.

About Verizon Wireless’ 3G Network
Verizon Wireless has the largest and most reliable 3G network coverage area in the United States. See Verizon Wireless’ 3G coverage for yourself; view a map of Verizon Wireless’ 3G coverage compared with competitors’ 3G coverage here.

Verizon Wireless invests more in its network than any other wireless service provider in the United States. Verizon Wireless has invested more than $59 billion since it was formed – $5.7 billion on average every year – to increase the coverage and capacity of its national network and to add new services. In each of the last four years, Verizon Wireless invested $6.5 billion or more to increase the wireless voice and data coverage of its national network and to add new 3G services such as Mobile Broadband and V CAST.

Visit www.verizonwireless.com for more information.



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Today: DROID Incredible by HTC Delivers An Incredible 3G Experience

BASKING RIDGE, NJ, and BELLEVUE, WA — The highly anticipated DROID Incredible by HTC is available today in Verizon Wireless Communications Stores and online at www.verizonwireless.com for $199.99 after a $100 mail-in rebate with a new two-year customer agreement.

Running on the nation’s largest and most reliable wireless voice and 3G network, DROID Incredible by HTC features a touch screen, 8.0 megapixel camera, wide selection of interactive widgets, and Friend Stream for streamlined updates from popular social networking sites. Visit http://news.vzw.com/news/2010/04/pr2010-04-15.html for a complete list of features.

Verizon Wireless customers will receive their DROID Incredible by HTC rebates in the form of a debit card; upon receipt, customers may use the card as cash anywhere debit cards are accepted. Customers will need to subscribe to a Verizon Wireless Nationwide Talk plan (beginning at $39.99 monthly access) and an Email and Web for Smartphone plan (beginning at $29.99 for unlimited monthly access).

Customers who purchase DROID Incredible by HTC before May 31, 2010, will receive a free 2 GB memory card. This includes customers who pre-ordered the device. Customers can receive only one memory card per DROID Incredible by HTC purchase.

For additional information on Verizon Wireless products and services, visit a Verizon Wireless Communications Store, call 1-800-2 JOIN IN or go to www.verizonwireless.com.

(EDITOR’S NOTE: Media can access high-resolution images of DROID Incredible by HTC in the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.)

About Verizon Wireless
Verizon Wireless operates the nation’s most reliable and largest wireless voice and 3G data network, serving nearly 93 million customers. Headquartered in Basking Ridge, N.J., with 81,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE, NASDAQ: VZ) and Vodafone (LSE, NASDAQ: VOD). For more information, visit www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

About HTC
HTC Corporation (HTC) is one of the fastest growing companies in the mobile phone industry. By putting people at the center of everything it does, HTC creates innovative smartphones that better serve the lives and needs of individuals. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.htc.com.



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Incredible Apps For An Incredible Smartphone: All On The Incredible Verizon Wireless Network

BASKING RIDGE, NJ — Today’s availability of DROID Incredible by HTC on the nation’s largest and most reliable 3G network gives customers access to tens of thousands of applications in Android Market™, including some exclusive apps from Verizon Wireless, to help them create their own Incredible experience.

* NFL Mobile – Exclusive to Verizon Wireless customers, NFL Mobile provides the latest news and information, including in-depth profiles of current players and draft prospects, team updates, mock drafts, expert analysis and more. NFL Mobile is free for a limited time.
* My Verizon – Customers can use this free app to access their Verizon Wireless accounts to get balances, usage numbers and payment information and to update features, services and Family SharePlan® lines.
* Breadcrumbz – This free app allows customers to create personalized picture routes, which can be shared with friends and the world to use at a later time. Using images, maps and voice markers, customers can build routes that go off road or inside buildings.
* Visual Voice Mail – Instead of dialing in to voice mail, customers can use Visual Voice Mail ($2.99 monthly subscription) to access and manage voice mail messages by scrolling through their inboxes to pick the messages they need to listen to, delete or reply to. Customers can choose to respond to their voice mails immediately via text message or callback.
* Skype mobile™ – Another app exclusive to Verizon Wireless, Skype mobile allows customers to make unlimited Skype-to-Skype calls for free anywhere in the world. Skype mobile is always on, so customers remain connected anytime, anywhere in the United States.

DROID Incredible by HTC, the latest addition to Verizon Wireless’ highly acclaimed Android smartphone family, is available today online at www.verizonwireless.com and in Verizon Wireless Communications Stores for $199.99 after a $100 mail-in rebate with a new two-year customer agreement. Customers will receive the rebate in the form of a debit card; upon receipt, customers may use the card as cash anywhere debit cards are accepted.

For more information on DROID Incredible by HTC and other Verizon Wireless products and services, visit www.verizonwireless.com.



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DROID Incredible: Taking Care Of Enterprise Business

DROID Incredible by HTC Offers Enterprise-Grade Security, Speed and Features That Businesses Require.

BASKING RIDGE, NJ, and BELLEVUE, WA — DROID Incredible by HTC, the newest Android device running on the nation’s most reliable wireless 3G network, is well-equipped for the business user with enterprise-grade security, always-on connectivity and much more.

DROID Incredible by HTC offers Exchange ActiveSync® for the security enterprises demand when accessing e-mail, calendars, contacts and tasks while employees are away from the office. The 8.0 megapixel camera with video capture allows employees to take high-quality pictures and videos and share them with colleagues and clients, while the smartphone’s Wi-Fi capability supports simultaneous voice and data to make it easy for employees on the road to connect to the main office. These great business features allow enterprises to equip their workforces with the hottest device without sacrificing security or productivity.

The ultrafast Qualcomm Snapdragon™ processor, backed by the reliability of the Verizon Wireless network, delivers real-time communication, Web browsing and productivity applications for employees, regardless of where their jobs take them. In addition, DROID Incredible by HTC can be customized to specific business needs with tens of thousands of applications in Android Market™. Enterprise customers can access instant, up-to-date information right from their devices, including:

* Financial Data – Customers can use financial calculators with Pfinance, and Google Finance tracks market stocks and portfolios and news.
* Medical References – Patient diagnosis support is on hand for customers in the healthcare industry with Merriam-Webster Medical Dictionary, which contains over 35,000 medical terms and clinical calculators and decision support tools such as Neph Calc and GI Calc, both by OxMD Medical Software.
* Productivity Apps – Apps, such as Salesforce.com for mobile sales teams and Documents to Go 2.0 to view and edit Microsoft® Word®, PowerPoint®, Excel®, and OneNote® documents, keep employees productive no matter where they are working.

DROID Incredible by HTC is available today online at www.verizonwireless.com and in Verizon Wireless Communications Stores for $199.99 after a $100 mail-in rebate with a new two-year customer agreement. Customers will receive the rebate in the form of a debit card; upon receipt, customers may use the card as cash anywhere debit cards are accepted. Business customers will need to subscribe to a Verizon Wireless Nationwide Talk plan and an Email and Web for Smartphone plan.

For additional information on Verizon Wireless products and services for business customers, visit www.verizonwireless.com/business or call 1-800-VZW-4BIZ.

(EDITOR’S NOTE: Media can access high-resolution images of DROID Incredible by HTC in the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.)

About Verizon Wireless
Verizon Wireless operates the nation’s most reliable and largest wireless voice and 3G data network, serving nearly 93 million customers. Headquartered in Basking Ridge, N.J., with 81,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE, NASDAQ: VZ) and Vodafone (LSE, NASDAQ: VOD). For more information, visit www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

About HTC
HTC Corporation (HTC) is one of the fastest growing companies in the mobile phone industry. By putting people at the center of everything it does, HTC creates innovative smartphones that better serve the lives and needs of individuals. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.htc.com.



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