With more than 25 years of experience in branding and marketing, Santangelo brings deep industry knowledge and unique problem solving skills to Siegel+Gale's growing roster of clients. In his new role, Santangelo will lead branding engagements for a range of clients—building world-class brands through the lens of simplicity.
"Siegel+Gale continues to experience tremendous growth across geographies and industries," says Renee Peet, group director, strategy. "With his depth and breadth of global experience, Steve is a great addition to our team and our ability to continuously exceed our clients' expectations. We're delighted to have Steve join us, as he brings both an impressive portfolio of strategic brand work and the leadership abilities needed to keep our accomplished team of strategists challenged and motivated to continue delivering superior brand strategies."
Santangelo's professional background includes strategic branding experience in technology, financial services, consumer products and nation branding.
"I've always had great respect for the creative and strategic solutions coming from Siegel+Gale," Santangelo said. "A lot of people know the firm for its 'simple is smart' philosophy, but it's something the firm lives out in every aspect of an engagement. Everyone—from the strategists to designers, researchers and project managers—dedicates themselves to creating elegantly simple solutions, communications, and experiences for brands around the world, and I'm excited to join such a passionate and committed team of individuals."
Prior to joining Siegel+Gale, Steve was senior director of consulting at FutureBrand North America and Middle East. During his tenure he led branding engagements for a variety of clients including Underwriters and Laboratories Saudi Aramco, Nakheel, Batelco, Bahrain International Airport and LeisureCorp. Additionally, Santangelo helped bolster FutureBrand's country branding practice as the lead developer of the firm's annual Country Brand Index. He also led the repositioning of Qatar and St. Lucia and provided brand consulting for Peru, Mexico, Hungary, Singapore and Australia.
Steve holds a Bachelor of Arts degree with a double major in government studies and philosophy from the University of Virginia.
About Siegel+Gale
Siegel+Gale (www.siegelgale.com) is a global strategic branding firm and a pioneer in simplifying complex customer communications. Since it was founded by Alan Siegel in 1969, the firm has built world-class brands for many of the world's most successful companies through elegantly simple strategies, communications and experiences. Driven by its philosophy of "Simple is Smart," Siegel+Gale has led the way in bringing innovation to the corporate branding field, including transforming complex, incomprehensible customer communications into plain English; helping clients create distinctive brand voices across all their communications; transporting brands onto the Internet; and aligning the brand experience with the brand promise.
The firm's clients include AARP, Aetna, American Express, Bank of America, Dell, The Four Seasons Hotels and Resorts, The Internal Revenue Service, Lexus, Merrill Lynch, 3M, Microsoft, Motorola, the National Basketball Association, Pfizer and Sony PlayStation. Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, Dubai and Shanghai and strategic partnerships around the world.
Siegel+Gale is part of the Omnicom Group Inc. (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms serve over 5,000 clients in more than 100 countries.
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