When it comes to loyalty, AT&T* gets it. AT&T announced that it has been ranked number one in customer loyalty for wireless phone service in the 2010 Brand Keys Customer Loyalty Engagement Index.
Brand Keys, a marketing research company and world leader in measuring customer loyalty, annually studies dozens of product and service categories and hundreds of brands. The new wireless survey rates providers on several loyalty drivers including network quality, technology leadership and competitive plans. AT&T excelled in all three.
AT&T wireless customers have access to the nation’s fastest 3G network, the ability to talk and surf at the same time on its 3G network, and free broadband access at more than 20,000 Wi-Fi hot spots nationwide with qualifying devices. AT&T is a leader in emerging technologies, with the most popular smartphones. And, it offers a broad choice of voice, data and texting plans, including unlimited nationwide calling/data plans priced among the most competitive in the industry.
“At a time when brand has become a surrogate for added value, especially in the wireless category, we believe AT&T has been able to better meet the expectations that consumers hold for that fusion of technology and brand,” said Robert Passikoff, Founder and President of Brand Keys. “They’ve managed to do it believably and with a degree of engagement that has resulted in their No. 1 ranking in our 2010 Customer Loyalty Engagement Survey.”
“Nothing means more to us than knowing we have earned the loyalty of our customers,” said Ralph de la Vega, President and CEO, AT&T Mobility and Consumer Markets. “We’re committed to working hard every day to continue earning that trust by providing our customers with the quality experience they expect through a great network, great devices and great pricing.”
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