As no one business is the same, the new website makes everything even quicker and easier to find, dependent on what customers are looking for from their communications supplier. For those requiring more than simple voice, text and devices, the site is also geared towards helping them find solutions, with supporting case studies to show how other companies have solved issues similar to ones they might be facing.
All content is clearly organised according to business customer type: from sole traders to small1 or medium2 businesses to corporate businesses3 and public sector customers such as those in government, healthcare or education, each has access to tailored content and solutions to help increase productivity, and so deliver better services more efficiently to its own customers.
With one click from the home page, the site will guide visitors directly to the products and solutions that will suit them best. If they want to browse more, a new global navigation system provides an ‘at a glance’ snapshot of the website from every page, so people can always see where they are and the broad range of solutions on offer.
A more sophisticated search facility has been added to allow for the categorisation of results, so customers can easily identify those most relevant to them. In addition, even more detailed information on products, solutions and support has been added to help businesses locate exactly what they need, with speed. Visitors can use the new and improved device selector tool to quickly compare and contrast the features of the different mobile devices on offer, such as which phone is best for features like applications, email, tools such as maps, and even which is the most durable or best for battery life.
In order to help businesses get as much information as they need, the site offers a new ‘related content’ feature to help them find other pages that may be of interest to them too. Additional guidance is also provided for customers through an updated support library; and with the relevant Orange contact details clearly displayed on every page, visitors will always know where to get more information if they need it.
Martin Stiven, VP of Business, Orange UK said: “We’re always looking to make life easier for our business customers, and this website will do just that, helping people find exactly what they’re looking for much more easily, simply by telling us the size of their business. It’s solutions driven, and with all of the content being tailored for specific types of customer, we’re confident that visitors will quickly get to the most relevant content for them that will help them work on the move and be more competitive.”
The customer seal of approval is all-important and so all new visitors to the site will be asked to provide their feedback, with a chance to win an iPhone 3G as an incentive. Enter now at www.orange.co.uk/business*.
Labels: Apple , Iphone
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