This week in search 6/11/10 Tweet

This is one of a regular series of posts on search experience updates. Look for the label This week in search and subscribe to the series. - Ed.

One of our goals is to deliver the web content you're looking for as fast as possible. From under-the-hood indexing improvements and small feature enhancements that make search more relevant and intuitive, to directly delivering content to your inbox in your native tongue, all these enhancements are focused on getting you the results you're looking for—fast. Back in December, I wrote here about our efforts in speed, or what we call time-to-result. This week, I'm pleased to revisit this topic and share three new releases from our search teams that showcase the fruits of this focus:

World Cup scores and schedules
This week marked the start of an exciting time for football fans the world over. As many of those fans scour the web for scores and information on the tournament, we want to help organize and present those results as quick and simply as possible. So when you complete a search related to the World Cup, you’ll see live scores, latest results and match schedules at the top of your search results. You’ll also find TV broadcast information and quick links for game recaps, live updates, standings and team profiles. The feature works on all Google search domains in 44 languages, including Afrikaans, Amharic, Swahili and Zulu.


Example searches: [world cup], [world cup spain] and [world cup group g]

Google Alerts in 40 languages
Google Alerts, which we launched in 2003, automatically searches the web to find new information about topics you're interested in and deliver it directly to your inbox. This week, we extended Google Alerts availability to 40 languages, expanding the reach of this helpful product. Google Alerts now supports Arabic, Bulgarian, Catalan, Croatian, Czech, Danish, Filipino, Finnish, Greek, Hindi, Hungarian, Indonesian, Latvian, Lithuanian, Norwegian, Polish, Romanian, Russian, Serbian, Slovak, Slovenian, Swedish, Thai, Turkish, Ukrainian and Vietnamese. So, for example, if you want to keep up to date with your favorite World Cup footballer, create an alert for his name and new results will be delivered to your inbox. This feature is helpful to English speakers too—try translating your query into other languages to find out what's being talked about around the world.

To get started, visit the alerts page in your country's domain (for example, here's Arabic in Egypt: www.google.com.eg/alerts).

Caffeine indexing system
This week, we announced the completion of a new web indexing system called Caffeine. This new indexing system provides fresher results for web searches (nearly 50 percent fresher than our previous system) and it's the largest collection of web content we've offered. We built Caffeine to help us meet the evolving expectations of our users, especially as content across the web becomes more global and is published in real time. Caffeine is the definition of speed for us, and we were excited to make this announcement and continue to bring you the best possible content—faster than ever before.

Thanks for reading, and stay tuned for more enhancements next week.

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