DROID and the Movies: A Match Made in Tinseltown Heaven for the Film Industry's Biggest Night Tweet

BASKING RIDGE, N.J. -- Hollywood's awards season is in the home stretch with moviemakers' most anticipated night happening in just a few weeks. As the nominees write their stirring acceptance speeches and prepare to walk the red carpet on March 7, Verizon Wireless phones can get you caught up with box office hits with a slew of entertainment-themed applications.

Verizon Wireless customers can find these Tinseltown apps and other helpful, cool and popular apps in the Verizon Channel in Android Market™ on their DROID by Motorola smartphones. This week's highlighted apps include:

* Fandango Movies – Get to the theater to see all of the nominated work. Fandango Movies is free and makes going to the movies simple by allowing you to watch trailers of new movies, view fun ratings, and use GPS to find the closest theaters and the movies playing at them – even purchase your tickets quickly and drama-free.
* E! Online – Now you can get the very best of E! Online, including the latest entertainment news, photos and videos of your favorite celebrities while on the go. This free app allows you to watch clips of your favorite E! shows, including "The Soup," "The Girls Next Door" and "Chelsea Lately." The exclusive My Celebs feature lets you create a personalized experience.
* Movies – With this free app, you can browse 65,000 DVDs, watch 15,000 trailers, get reviews from RottenTomatoes.com – the ultimate movie reaction site – and manage your Netflix queue. Also get showtimes and nearby theaters for the top box office movies.
* Yelp – Is the movie you want to see no longer in the theaters? With Yelp, you can not only search for the nearest movie rental store, but can also seek out places to eat, shop, drink, relax and play complete with reviews from an active community of locals in the know.
* buzzd – With the free buzzd app, you can act like you're part of a celebrity's entourage and use the "buzzdmeter" to see which restaurants, bars and clubs in your city, neighborhood and within walking distance are hot right now, based on real-time posts from Twitter, buzzd and more.


DROID by Motorola is available in Verizon Wireless Communications Stores and online at www.verizonwireless.com for $199.99. For more information on DROID by Motorola, visit www.droiddoes.com.

About Verizon Wireless

Verizon Wireless operates the nation's most reliable and largest wireless voice and 3G data network, serving more than 91 million customers. Headquartered in Basking Ridge, N.J., with 83,000 employees nationwide, Verizon Wireless is a joint venture of Verizon Communications (NYSE: VZ) and Vodafone (Nasdaq and LSE: VOD). For more information, visit www.verizonwireless.com. To preview and request broadcast-quality video footage and high-resolution stills of Verizon Wireless operations, log on to the Verizon Wireless Multimedia Library at www.verizonwireless.com/multimedia.

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Red Bend to Continuously Deliver New Features to Sony Ericsson's Xperia(TM) X10 Tweet

Red Bend Expands Deal with Sony Ericsson for Software Updating and Device Management; Available in Flagship Android-based Xperia(TM) X10.

WALTHAM, Mass. -- Red Bend Software, the market leader in Mobile Software Management (MSM), today announced that it has renewed its multi-year global license agreement with Sony Ericsson to provide firmware over-the-air (FOTA) updating software and has expanded its contract to include device management (DM) software, available in the new Xperia™ X10.

Under the agreement, Sony Ericsson has licensed Red Bend's vRapid Mobile® for fast and fail-safe FOTA updating and vDirect Mobile™ for standards-based configuration and device management. Since 2004, Red Bend has provided remote software updating capability to nearly 100 Sony Ericsson-branded handsets, such as the Aino™ and W995, to give consumers the best experience with better performance, new applications and the latest features. The Xperia X10 is the first Sony Ericsson phone to include both FOTA and DM from Red Bend.

The Sony Ericsson Xperia X10 is the flagship handset in a family of phones coming to market during the first half of 2010, which integrates social media, communication and entertainment. Based on the Google Android platform, the Xperia X10 introduces a new user experience that will evolve across the product portfolio and expand over time, continuously introducing new features and, thanks to Red Bend capabilities, these new features will be made easily available over the air for mobile consumers.

"Over-the-air software updates have become an important capability for Sony Ericsson to keep our customers delighted with the latest mobile phone features," said Bjorn Westerlund, Service Business Manager for Sony Ericsson. "Since 2004, we have trusted Red Bend for enabling Sony Ericsson handsets to be updated reliably, rapidly and efficiently."

"As one of our first customers, Sony Ericsson has been a leader in using FOTA to improve the mobile experience of its consumers," said Yoram Salinger, CEO of Red Bend Software. "We are proud that they have trusted Red Bend once again to provide software updating capability for Sony Ericsson handsets and have now adopted our cross-platform device management client, starting with their first Android device."

vRapid Mobile is the market share leader in FOTA, deployed in 620 million mobile devices including handsets, PC cards, WiMAX modems and M2M modules. vDirect Mobile is the industry's leading independent device management client that is interoperable with any server supporting standards from the Open Mobile Alliance (OMA DM). Its modular architecture and cross-platform support improves time to market for mobile devices that must comply with operator requirements for OMA DM. Red Bend's software is used by eight of the top 10 handset manufacturers as well as tier one operators such as NTT DOCOMO and China Mobile.

To see a list of Red Bend-Enabled™ Sony Ericsson devices, visit: http://www.redbend.com/devices/

About Red Bend Software

Red Bend Software, the leader in Mobile Software Management (MSM), provides software solutions for managing firmware, applications and devices over the air. The company's award-winning MSM products enable device manufacturers, mobile operators and software developers to increase revenues, reduce support costs and achieve faster time to market by remotely managing their software assets on mobile devices. Red Bend's software has been deployed in more than 620 million mobile devices by eight of the top 10 handset manufacturers, including Kyocera, LG Electronics, Motorola, Sharp, Sony Ericsson and ZTE, as well as dozens of other leading companies in the mobile, M2M and WiMAX markets. Unlike device management vendors with proprietary end-to-end systems and manufacturers' internally developed solutions that are platform specific, Red Bend is the only company offering independent client software that is interoperable with any standards-based server and that works with any platform on any type of mobile device. Founded in 1999, Red Bend is a privately held, venture capital-financed company with offices in China, Israel, Japan, Korea, the U.K. and the U.S. Visit: www.redbend.com.

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TechWeb's VoiceCon(R) Orlando 2010 Announces Best of VoiceCon Finalists Tweet

Over 40 Submissions Received Signify Innovation in Enterprise Communications Industry.

SAN FRANCISCO -- VoiceCon®, produced by TechWeb, today announced the seven finalists of the Best of VoiceCon program, which recognizes exhibitors who have made significant technological advancements within the enterprise communications industry. A panel of industry leading judges will select the winner, which will be announced at VoiceCon Orlando 2010, happening March 22-25 at the Gaylord Palms Convention Center. For more information on Best of VoiceCon, visit: http://www.voicecon.com/bestofvoicecon/.

The seven finalists selected from over 40 submissions include:

* Acme Packet -- Acme Packet Net-Net Session Border Controller in Skype for SIP: Skype has deployed Acme Packet Net-Net session border controllers (SBCs) to simplify the interoperability and feature compatibility of the Skype for SIP beta offering with enterprise IP-PBX equipment.
* Avaya -- Avaya Aura Solution for Midsize Enterprises: A single-server, unified communications solution for businesses as small as 100 employees and scalable up to 2400 users and 250 locations.
* Cisco -- Cisco Intercompany Media Engine: A new product that establishes a foundation for cross-organization rich media communications.
* NET -- VX1200 with Extend features: Designed to support the adoption of enterprise voice for Microsoft Office Communication Server 2007 R2 customers, providing branch offices with several key features.
* Psytechnics -- Experience Manager 5 with Service Desk Manager: Delivers per session QoE visibility to enable user- experience based IT operations and service management.
* Siemens Enterprise Communications -- OpenScape UC Server 2010: The new iteration of Siemens' next-generation, software-based enterprise communications platform for Voice, UC, Contact Center, Video and Mobility.
* Sipera -- Sipera Secure Live Communications (SLiC): A security solution enabling employees to use VoIP, UC, cloud telephony, and other low-cost and feature-rich communications applications on mobile devices.


"These Best of VoiceCon finalists present innovative, applicable solutions within enterprise communications," said Eric Krapf, VoiceCon Program Co-Chair. "As an award chosen by a distinguished panel of judges, we believe Best of VoiceCon will become the gold standard for achievement in this market. We applaud all participating companies for continuing to revolutionize the industry, and we look forward to presenting the Best of VoiceCon award at VoiceCon Orlando."

Evaluating each company's technological innovation and value to market, judges selected seven finalists to compete for the Best of VoiceCon award; the field of finalists was expanded from the initially-announced six to seven when the judges' voting produced a tie. The winner will be announced on Wednesday, March 24 at VoiceCon Orlando. The Best of VoiceCon's judging panel of industry experts includes:

* Eric Krapf, VoiceCon Program Co-chair
* Fred Knight, VoiceCon GM and Co-chair
* Michael Finneran, President, dBrn Associates
* Marty Parker, Principal, UniComm Consulting
* Sorell Slaymaker, Communications Architect, Unified IT Systems
* David Stein, Principal, PlanNet Consulting
* Allan Sulkin, President, TEQConsult Group


VoiceCon is the leading event for enterprise decision-makers to evaluate options for migrating to and leveraging IP Telephony, Converged Networks and Unified Communications. VoiceCon is both a conference and an exhibition, and VoiceCon Orlando will present over 120 leading hardware and software suppliers and service providers in enterprise IP Telephony and Unified Communications. Among the companies exhibiting are: Avaya, Cisco, Siemens Enterprise Communications Group, Aastra, Alcatel-Lucent, Aspect, AT&T, Dimension Data, HP, IBM, Interactive Intelligence, Microsoft, Mitel, Motorola, NEC Corporation of America, Polycom, ShoreTel, Tandberg, Verizon, Axede SA, Brocade, Sprint and Vidyo.

About VoiceCon®

Now in its 20th year, VoiceCon® is the leading conference and exhibition for enterprise IP Telephony, Converged Networks and Unified Communications in North America. VoiceCon® brings corporate IT decision makers together with the industry's vendors, analysts and consultants to focus on the issues central to enterprise networks and communications. In 2009, VoiceCon Orlando was named one of Tradeshow Week's Fastest 50, a distinguished award recognizing the fastest-growing tradeshows. 2009 is the third time since 2005 that VoiceCon has received this prestigious award. VoiceCon also has launched No Jitter, (http://www.nojitter.com/), providing daily blogging and analysis of enterprise communications, and it also serves the community with a weekly email newsletter -- VoiceCon eNews (http://www.voicecon.com/enews) -- the VoiceCon Webinar Series and Virtual Events. For more information, visit http://www.voicecon.com/.

About TechWeb

TechWeb, the global leader in technology media and professional information, enables people and organizations to harness the transformative power of technology. Through its three core businesses – media solutions, marketing services and paid content – TechWeb produces the most respected and consumed brands and media applications in the technology market. More than 14 million business and technology professionals (CIOs and IT managers, Web & Digital professionals, Software Developers, Government decision makers, and Telecom providers) actively engage in TechWeb's communities and information resources monthly. TechWeb brands includes: global face-to-face events such as Interop, Web 2.0, Black Hat and VoiceCon; award-winning online resources such as InformationWeek, Light Reading, and Network Computing; and market-leading InformationWeek, Wall Street & Technology, and Advanced Trading magazines. TechWeb is a UBM company, a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.

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CEVA Unveils Industry's First Multipurpose Programmable HD Video and Image Processing Platform for Connected Multimedia Devices Tweet

CEVA-MM3000(TM), fully software programmable, low-power platform utilizes scalable, configurable multi-core architecture to support advanced video codecs and image signal processing for portable multimedia and home entertainment devices.

BARCELONA, Spain -- Mobile World Congress – CEVA Inc, (Nasdaq: CEVA; LSE: CVA), a leading licensor of silicon intellectual property (SIP) platform solutions and DSP cores, today unveiled CEVA-MM3000™, a fully programmable, HD video and imaging platform specifically designed for the connected generation of portable multimedia and home entertainment devices. CEVA will demonstrate the CEVA-MM3000 platform at Mobile World Congress, February 15-18 in Barcelona, Spain.

Based on a heterogeneous, scalable multi-core architecture, this low-power, platform delivers full-HD, 1080p video decode and encode at up to 60 frames per second (fps), supporting advanced video standards, including H.264, VC1, Real Video, AVS, VP6/7/8, as well as future standards such as SVC (Scalable Video Codec) and MVC (Multi-view Video Codec, for 3D video). CEVA-MM3000 also readily supports both video and image pre/post processing algorithms such as scaling, stabilizer, and noise reduction in addition to many proprietary add-on applications, for example, augmented reality, gesture recognition and face detection. Crucially, these additional algorithms and proprietary applications enabled by CEVA-MM3000 allow designers to reach new levels in multimedia innovation and performance, while offloading and even eliminating engines normally required to handle these complex features in a multimedia SoC.

Multi-core Architecture Designed for Low Power, Ease of Programmability

Designed as a unified and coherent architecture, CEVA-MM3000 utilizes a heterogeneous, multi-core approach to address the extreme and diverse processing requirements of video and image signal processing. The core of the platform consists of two specialized processors, a Stream Processor and a Vector Processor, combined into a complete multi-core system, including local and shared memories, peripherals, DMA and standard bridges to external busses. This comprehensive multi-core platform was designed specifically to meet low-power requirements for mobile devices. For example, an H.264 HP decoding at 1080p 30fps requires as low as 150mW in a 40nm process.

The Stream Processor is responsible for bit stream coding, bit stream manipulation, and control code execution, while the Vector Processor performs filtering and vector type operations typical for pixel processing. Both the Stream and the Vector processors are designed for ease of programmability, and are supported by an optimizing C-compiler and application profiler. A set of pre-optimized video kernels for both processors is available to licensees, enabling the flexibility to combine efficient low-level code with rapid C-level development.

"Consumers' appetite for higher video quality and enhanced functionality is seemingly insatiable. CEVA-MM3000 is a flexible, scalable and robust software-based platform capable of addressing these requirements in consumer devices. Uniquely, it contradicts conventional wisdom that implementing a video engine supporting 1080p requires a hardware design," said Joseph Byrne, analyst at The Linley Group and author of 'A Guide to CPU Cores and Processor IP'. "The programmable nature of the architecture allows it to efficiently support not just video standards but also enable customer-proprietary post-processing algorithms and next-generation features like object recognition."

"The advent of 4G wireless and the dawn of the connected home will profoundly change the way we access and view our multimedia content," said Gideon Wertheizer, CEO of CEVA. "1080p High Definition is becoming a de facto standard in every type of multimedia-enabled device along with the requirement to support a growing number of video codecs. CEVA-MM3000's high-performance, multi-core scalable architecture delivers the performance and flexibility to address these precise requirements in a software-based, low-power and cost-effective platform for any connected multimedia device. In addition, the unique video and image pre/post processing algorithm support enables our licensees to truly differentiate their video processor designs with proprietary features and functions."

Scalability and Programmability Enable Vast Array of Optimized Applications

To efficiently meet the precise requirements of a wide range of portable multimedia and home entertainment applications, CEVA-MM3000 utilizes a scalable and heterogeneous architecture. The number of Stream and Vector Processors in addition to the type and size of the memories can be configured to address each specific use-case. This scalability enables CEVA-MM3000 to deliver the optimal balance of power and performance for full-HD requirements in Smartphones, PMPs, Tablets and other mobile devices, through to Blu-ray DVD players, HDTVs, game consoles and multi-stream devices.

As a fully programmable engine, CEVA-M3000 readily supports any codec or other video-processing software. This programmability enables SoC designers to quickly adopt new video standards through software upgrades, requiring no changes to the hardware, and also easily develop proprietary video and imaging applications, including pre- and post-processing and video analytics. The resulting flexibility extends product life-cycle, enables design re-use and allows customers to differentiate their product offering with non-standard imaging or proprietary algorithms.

CEVA-MM3000 Key Features

* Industry's Highest Performance HD Video and Image Processing Platform for Connected Devices
o Built to support most advanced video codecs and profiles, including H.264, VC1, Real Video, AVS, VP6/7/8, up to 1080p 60fps
o Architecture ready for future standards including MVC (3DV), SVC and H.265
o Encoding of H.264 HP at 1080p using the same platform
* Heterogeneous, Multi-core Architecture Optimized for Video and Image Signal Processing
o Stream Processor - Responsible for bit stream coding, bit stream manipulation, and control code execution
o Vector Processor - Deep SIMD processor for parallel filtering and pixel processing
* Scalable & Configurable
o Same architecture scaling from 720p to 1080p 60fps, from 6Mbps to 50Mbps
o Number and type of vector processors and stream processors is scalable
o Configurable memory size depending on the required performance
o Supports decoding of multiple streams, transcoding and video conferencing
* Multipurpose Platform, Supporting Various Video/Image Processing Needs
o Supports pre/post processing algorithms such as scaling, mirror, white balance, noise removal and DRC
o Supports Intelligent Video Processing including augmented reality, gesture recognition, face and object recognition
* Integrated software development tools
o Including compilers, multi-core debugger, simulators for each core and for the entire system
o Rich library of pre-optimized video kernels and filters
* Easily upgradeable to support any codec / profile software from CEVA / third parties / customers developments


Development Tools and Support

As with all CEVA DSP cores and platform solutions, CEVA-MM3000 is supported by a robust Software Development Toolkit that includes optimizing C-compilers, IDE, debugger, simulators and profiler. The user-friendly IDE helps developers implement, debug, optimize and run code on the CEVA-MM3000. To aid Vector Processor optimization, the IDE provides a view into to all core and memory resources. The IDE also includes a multi-core debugger GUI which provides visibility across the Stream and Vector Processors. In addition to helping locate software flaws, this debugger aids performance analysis and optimization. CEVA also offers an optimized library of video kernels, to allow licensees quick and easy application development.

CEVA-MM3000 Demonstration

At Mobile World Congress, February 15-18 in Barcelona Spain, CEVA will demonstrate the CEVA-MM3000 platform. CEVA's booth is located at 1G45, in Hall 1.

Availability

CEVA-MM3000 is currently available for licensing to lead customers only. For more information, contact sales@ceva-dsp.com.

For more information about CEVA-MM3000, visit www.ceva-dsp.com/HD

About CEVA, Inc.

Headquartered in San Jose, Calif., CEVA is the leading licensor of silicon intellectual property (SIP) DSP Cores and platform solutions for the mobile handset, portable and consumer electronics markets. CEVA's IP portfolio includes comprehensive technologies for cellular baseband (2G / 3G / 4G), multimedia, HD audio, voice over packet (VoP), Bluetooth, Serial Attached SCSI (SAS) and Serial ATA (SATA). In 2009, CEVA's IP was shipped in over 330 million devices, including handsets from all top five handset OEMs – Nokia, Samsung, LG, Motorola and Sony Ericsson. Today, more than one in every four handsets shipped worldwide is powered by a CEVA DSP core. For more information, visit www.ceva-dsp.com

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Powermat Goes Global Tweet

Industry Leader Continues to Drive the Category with Speed, Innovation and Extensive Reach.

BARCELONA, Spain -- Mobile World Congress -- Powermat, the undisputed leader in wireless charging, will expand its reach at an ambitious rate of one global market per month through the end of 2010. The bold announcement was made today in support of the unyielding appetite of partners around the world, who have called upon the wireless charging pioneer to access every market that can benefit from wireless energy.

In meeting the global demand for Powermat products, the company will expand its current distribution channels to carriers, wireless agents, mobile phone retailers, specialty retail and mass market retailers throughout the North American, South American, Asian, Australian and pan-European markets.

Just four months ago, Powermat launched its premiere product line in the US to great success as consumers flocked to stores with over 750,000 units shipped and widespread sell outs in just the first two months of availability. Having solidified a stronghold on the consumer market, Powermat will now introduce new supportive technology aimed at the OEM. The company will pioneer its new Adaptive ASIC (A2) chip; a breakthrough achieved by miniaturizing Powermat technology to a level that allows for seamless integration into virtually any device. Adaptive ASIC draws on infrastructure already in place by original equipment manufacturers (OEM) as a basis for adapting Powermat wireless capability to fit the need of the OEM rather than the other way around.

"We do the work so they don't have to," said Ran Poliakine, CEO. "The OEM now has the ability to input multiple charging parameters into a processor and, in a matter of minutes, obtain a custom designed receiver that fits their specific device."

The unmatched flexibility, scalability and performance of the Powermat technology and its turnkey development process enable the growth and adaptation of wireless charging across broad ranging markets. In keeping with its high rate of innovation and speed to market, the company will introduce its second generation ASIC chip and OEM development kit in the third quarter to further advance the wireless charging category it has pioneered.

"Powermat continues to lead the way in the wireless charging industry, delivering not only an advanced technology solution, but also a great customer experience," said Kevin Nolan, Vice President of the User Experience at Strategy Analytics. "The company's speed to market, full suite of products and dedicated consumer focus continues to be impressive."

In addition to the large-scale expansion that Powermat has planned to reach markets that include France, Spain, South Africa, Australia and Korea among others, the company will also introduce an entirely new line of products. Building upon the massive success of its initial product launch, Powermat is unveiling a wide range of new and innovative charging solutions for 2010, which offer consumers additional options in both the number of devices they can wirelessly charge as well as the number of ways they can charge them.

Mobile World Congress Related News

Powermat Home & Office and Powermat Portable have been chosen as a finalist in the Best Mobile Connected Device category of the GSMA Global Mobile Awards, the mobile industry's leading annual award honors excellence and innovation in mobile communications worldwide.

Powermat will be on exhibit at Booth #8C129 in Hall 8 of Mobile World Congress at the Congress Center in Barcelona, Spain.

Powermat 2010 Product Introductions

Powermat Receivers

The Powermat Powerpak receiver provides seamless integration into virtually any phone by allowing consumers to upgrade to wireless charging with no change to the phone's ergonomics and design. More than a dozen models from HTC, Blackberry, Nokia, LG, Samsung, Motorola and Sony Ericsson will debut by June 2010.

Powermat also expands its support of the iPhone 3G/3GS by introducing 2 new models; a silicone case receiver and an extended battery case receiver, which combines the dual benefits of extended battery life and wireless charging.

Powermat Home & Office Mats

Powermat will launch a sleek new line of single, double and triple position mats for home and office use – Powermat 1X, Powermat 2X & Powermat 3X. These new models offer a wider range of price points to a broader audience. Powermat will also offer Prepack Bundles, whereby a charging mat is bundled together with a receiver; such as the Powermat 1X single position mat with iPhone Receiver Case, or Powermat 2X double position mat with Powercube.

Powermat Portable Mat

Embedded into a double position portable mat – Powermat Portable 2X - is a high capacity battery, which allows users to charge their devices without the need to plug into an outlet. The mat also folds into a sleek carrying case for easy portability and comes complete with a set of international plugs.

Powermat Netbook Mat

The Powermat 3X Netbook is a complete charging solution that simultaneously charges both a netbook and 2 additional low power devices such as phones, music players, Bluetooth headsets, eBooks and more. Since netbooks are also coveted for their easy portability, the Powermat Netbook mat folds into a carrying case to maintain that convenience.

Powermat Car Charger

Powermat extends its reach to motorists by introducing the Powermat Car Charger, which eliminates the constant need to plug and unplug when entering and exiting a car. The Powermat Car Charger wirelessly charges hundreds of devices while travelling on the road with a simple Drop & Charge.

About Powermat

Powermat is a complete solution for simultaneously delivering real time, wireless charging to multiple electronics including mobile phones, music players, handheld games, electronic readers, GPS devices, Bluetooth headsets, netbooks and laptops. Powermat technology has been miniaturized to a level where it can be embedded into virtually any device, as well as walls and table top surfaces. Powermat technology is fast, efficient, and safe and revolutionizes the way consumers charge and power. For more information, please visit www.powermat.com.

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Xtify Launches First Platform for Geo-Targeted Mobile Messaging Tweet

Xtify's Geo-Messaging Platform provides application developers and publishers with tools to deliver Geo-targeted messages directly to their users' mobile devices.

NEW YORK and BARCELONA, Spain -- (http://www.myprgenie.com) -- Today, Xtify announced the release of its Xtify Geo-Messaging Platform, an online software tool for developers and publishers to push Geo-targeted messages directly to their mobile customers.

Developers of local search and discovery applications can now drive prospective customers into a retail store with a message sent only to those who are currently nearby. Publishers of travel and restaurant guide applications can send their users interesting facts and recommendations related to their actual location.

The Xtify Geo-Messaging Platform includes a web-based Campaign Manager for creating messaging campaigns and a Software Development Kit(SDK) that is integrated into a mobile application to determine where and when a message should be sent and how it should be displayed.

"For the first time, mobile application developers and publishers have an effective platform for communicating with their mobile audience beyond the confines of their application," said Josh Rochlin, CEO of Xtify. "Developers have been dreaming of a solution that remains active, even when the mobile application is not. Developers (and marketers) can now communicate to their customers, with the right message, in the right place, at the right time, to drive the actions they want."

Xtify made their announcement today at the Mobile World Congress in Barcelona, Spain at the "Motorola MOTODEV at App Planet" event.

About Xtify

Xtify is the first ASP for Geo-targeted messaging. Based in New York City and backed by venture capital firms Acadia Woods Partners and ETF Venture Funds, Xtify leverages a patent-pending technology to efficiently provide developers with a unique platform for delivering geo-relevant messages to mobile users. Xtify's platform works worldwide on Android devices with Blackberry, Symbian, Windows Mobile and iPhone OS devices to come.

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Red Bend Gives Mobile Service Providers Independence to Manage Software and Apps on Smartphones Tweet

BARCELONA, Spain -- At Mobile World Congress, Red Bend Software, the market leader in Mobile Software Management (MSM), announced the industry's first solution for enabling mobile service providers to independently, centrally and consistently manage any type of software and application on smartphones in order to more quickly and cost-effectively deploy new revenue-generating services and features to the installed base. Red Bend's vRapid Mobile® Software Management Client gives service providers control to continuously manage software and apps and to monitor inventory across open OS smartphones, beginning with Android -- letting them deliver their own branded user experience across mobile platforms. (Red Bend is demonstrating the new product this week in Hall 4, Level 3, Suite 50.)

The rise of smartphones is creating new opportunities for service providers such as mobile operators and handset manufacturers to increase revenues from services like social networking and music and from mobile apps like navigation and games. Smartphones like iPhone, Android, Symbian, WebOS, Blackberry and Windows make up 14.3% of mobile phone shipments globally, and are expected to reach 25.9% of all handsets by 2013, according to IDC. This growing diversity of devices adds management complexity that delays the rollout of new services, increases deployment costs and limits penetration rates.

"Software is now central to the user experience of a device and consumers expect to be able to continuously personalize their phones with new applications and services, not just ringtones and wallpapers. However, with increasing fragmentation within service providers' device portfolios, there is a significant management challenge to deliver a consistent user experience," said Adam Leach, practice leader with Ovum's Devices & Platforms practice. "Standards-based management solutions like Red Bend's vRapid Mobile are important to giving service providers control over managing software in a consistent way across platforms. Service providers that can strategically manage the software assets of mobile devices will be able to generate more revenue from services and applications and increase brand loyalty."

vRapid Mobile Software Management Client is Red Bend's first product designed for service providers and is the latest addition to the company's industry-leading vRapid Mobile suite. Working with Red Bend's Software Management Server, the new product allows service providers to:

* Centrally monitor inventory of applications purchased through app stores or side-loaded, to gain valuable insight into consumer behavior and preferences;
* Deploy branded application packs with a consistent user experience to unlocked handsets;
* Provision new services to existing subscribers without depending on handset replacements cycles;
* Install and lifecycle manage revenue-generating applications; and
* Perform efficient application and OS updates to provide new features and improvements.


vRapid Mobile Software Management Client can be independently downloaded over the air to handsets, or pre-installed in cooperation with the device manufacturer or platform owner. It is the first standards-based solution to manage both built-in and user-downloaded applications and to optimize the size of the application updates to minimize bandwidth and ensure frequent and fast installation. The software:

* Supports the Open Mobile Alliance (OMA) Software Component Management Object (SCOMO) and is the only SCOMO client to also manage firmware as a full image or as components;
* Is the first active management client with smart logic to use native platform installers combined with Red Bend's own update agent for compound management tasks involving multiple software types and dependencies;
* Comes with Red Bend's Software Management Server as part of an end-to-end solution, with the flexibility to integrate with any existing OMA DM back-end system; and
* Works with Red Bend's award-winning device management (DM) client, vDirect Mobile™, or any standards-based DM client.


"Mobile operators refuse to be restricted by any one vendor or platform, nearly ensuring the ecosystem's ongoing diversity. This need for independence requires simplified and scalable ways to manage mobile software as smartphones reach the mass market," said Yoram Salinger, CEO of Red Bend Software. "By offering a single point of control to manage software across mobile devices, Red Bend is helping service providers to increase the penetration rate of new services and applications from day one."

vRapid Mobile Software Management Client will be available in Q2 for Android, followed by support for Brew Mobile Platform, LiMo and Symbian. For more information, visit: www.redbend.com.

About Red Bend Software

Red Bend Software, the leader in Mobile Software Management (MSM), provides software solutions for managing firmware, applications and devices over the air. The company's award-winning products enable device manufacturers, mobile operators and software developers to increase revenues, reduce support costs and achieve faster time to market by remotely managing their software assets on mobile devices. Red Bend's software has been deployed in more than 620 million mobile devices by 8 of the top 10 handset manufacturers, including Kyocera, LG Electronics, Motorola, Sharp, Sony Ericsson and ZTE, as well as dozens of other leading companies in the mobile, M2M and WiMAX markets. Unlike device management vendors with proprietary end-to-end systems and manufacturers' internally developed solutions that are platform specific, Red Bend is the only company offering independent client software that is interoperable with any standards-based server and that works with any platform on any type of mobile device. Founded in 1999, Red Bend is a privately held, venture capital-financed company with offices in China, Israel, Japan, Korea, the U.K. and the U.S. Visit: www.redbend.com.

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