NEW YORK and BARCELONA, Spain -- (http://www.myprgenie.com) -- Today, Xtify announced the release of its Xtify Geo-Messaging Platform, an online software tool for developers and publishers to push Geo-targeted messages directly to their mobile customers.
Developers of local search and discovery applications can now drive prospective customers into a retail store with a message sent only to those who are currently nearby. Publishers of travel and restaurant guide applications can send their users interesting facts and recommendations related to their actual location.
The Xtify Geo-Messaging Platform includes a web-based Campaign Manager for creating messaging campaigns and a Software Development Kit(SDK) that is integrated into a mobile application to determine where and when a message should be sent and how it should be displayed.
"For the first time, mobile application developers and publishers have an effective platform for communicating with their mobile audience beyond the confines of their application," said Josh Rochlin, CEO of Xtify. "Developers have been dreaming of a solution that remains active, even when the mobile application is not. Developers (and marketers) can now communicate to their customers, with the right message, in the right place, at the right time, to drive the actions they want."
Xtify made their announcement today at the Mobile World Congress in Barcelona, Spain at the "Motorola MOTODEV at App Planet" event.
About Xtify
Xtify is the first ASP for Geo-targeted messaging. Based in New York City and backed by venture capital firms Acadia Woods Partners and ETF Venture Funds, Xtify leverages a patent-pending technology to efficiently provide developers with a unique platform for delivering geo-relevant messages to mobile users. Xtify's platform works worldwide on Android devices with Blackberry, Symbian, Windows Mobile and iPhone OS devices to come.
Labels: Other mobile phone brands , Software
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