Subscribers of leading Argentine mobile operator Movistar will soon be able to automatically link to their online identities on sites such as Flickr or Facebook through their SIM cards. This will avoid them having to sign-on separately to these sites when sharing photos or updating their status.
Nokia Siemens Networks has provided secure identity management to Movistar, based on its One-NDS* platform. Subscribers will be able to link their identity to other third-party services online and benefit from a unified view of their preferences.
“Argentina is one of the region’s most dynamic and sophisticated mobile markets**, where consumer demand for new services is on the rise,“ said Diego Scalise, value added service manager & senior architect, Movistar Argentina. “We need the right infrastructure to identify and address customer needs clearly and easily, and Nokia Siemens Networks is helping us roll out the sort of services our customers want.”
“In addition to offering value-added services to its users, this unified approach will help Movistar Argentina subscribers unlock the potential of their mobile presence and share it securely with other trusted third parties,“ said Pablo Vita, head of the Movistar Argentina business team at Nokia Siemens Networks. “We expect this to help Movistar increase its revenue and strengthen its market position.”
Under the scope of the three-year deal, Nokia Siemens Networks will provide, integrate and implement subscriber identity management for Movistar Argentina. It will also offer maintenance and support services. Delivery and final acceptance of the project is expected in the first half of 2010.
The project itself will take place in phases, beginning with “single sign-on” and service federation. Single sign-on allows subscribers to access all their different services without the need for logging on to each separately. Service federation will allow Movistar’s own value-added services, like a photo album service, to interwork with web-based services such as Flickr or Facebook.
In later phases, when a true ‘information infrastructure’ has come into reality, Movistar can put its customers’ needs at the very center of its efforts, supporting active online usage and consolidating subscriber data to better satisfy its customers’ requirements. In the next few years, Movistar expects to support thousands of third party applications, what might be called Telco 3.0 web opportunities.
Labels: Nokia Siemens Networks
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