MediaTek said, Android platform, 3G mobile phone chip has begun sending samples to customers, is expected to volume production in Q4, smart phones is expected to price next year may be down to 100 U.S. dollars less.
3G Founding of China for over a year, 3G effect in the Chinese market is gradually fermentation, due to gradually reduce production costs, this year, including China Unicom, China Telecom and other carriers have launched low-cost smart phone snatching city, and well received by consumers . Only these low-priced smart phones are equipped with the software system is the Google Android operating system, rather than Microsoft originally anticipated market system.
Industry said that this year China's mobile phone market a few subtle changes, in addition to 2G phones start with "difficulty in marketing", the market began to produce a high degree of interest for the smart phone, but because of Google's Android operating system is free, but Microsoft on the phone to install its operating system to charge 15 dollars each, making various smart phone manufacturers have been switching to free Android.
It is understood that the current 3G technology leader in high-pass, first to the end of last year will launch a baseband (BB) and the application processor (AP) integrated chip, and the overall chip prices fell, so the cost of substantially declining in the first half, including ZTE and other firms introduced low-priced smart phones, stand-alone price of about 150 dollars, the price of the second half of this year will be expected to be reduced to around 120 dollars.
According to ABI Research data show that in Q4 last year, smart phone operating system market, Microsoft's Windows market share fell to 7.9%, lower than the same period 1 year before to 12.5% while Apple's iPhone and Google Android platforms, both market share gains even beyond Microsoft.
Seeing the flood of cheap Android smart phone market but the wind shifted from the company Android, the first pressure Po in the smart phone's MediaTek Microsoft platform, now only watched pie Qualcomm pocketed.
Android operating system in order to catch up, MediaTek beginning of this year to focus resources on the Android operating system above, MediaTek said, Android platform, 3G mobile phone chip has begun sending samples to customers, the slowest will be in volume production in Q4, Android platform expected to launch the public board, to the first half of next year, with MediaTek platform for smart phones will be able to keep down the price of 100 U.S. dollars less, the overall smart phone market will grow rapidly.
Labels: Android , Other mobile phone brands
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