NEW YORK -- MTV Music Group today announced that Adam Lambert, LeAnn Rimes and All Time Low will serve as the premiere artists for the launch of a new cross-platform digital franchise, "POSTED", www.posted.vh1.com, www.posted.mtv.com, www.posted.cmt.com. The new digital program, presented by AT&T*, www.att.com, will provide music fans with a singular destination to find social media updates, videos, news and photos of their favorite artists.
Each month, beginning today, CMT, MTV and VH1 will spotlight its own artist. The new franchise will live on each channel's web and mobile properties as a space that connects artists directly with their fans in real time. As part of the program, each "POSTED" artist will be given a Motorola BACKFLIP™, http://www.att.com/gen/press-room?pid=1841, AT&T's first Android smartphone combining a revolutionary design with MOTOBLUR™, a unique service that delivers and organizes conversations, friends and favorite content from multiple sources directly to your phone in easy-to-manage streams. Participating artists will use the devices to submit content, including videos and photos, to their individual "POSTED" sites.
For the program's kick-off, VH1 selected Adam Lambert, who recently filmed an episode of "Unplugged;" CMT selected Grammy award winner LeAnn Rimes; and MTV chose pop punk band, All Time Low who will be joined on "POSTED" by June tour mates Boys Like Girls, LMFAO, and Forever The Sickest Kids. Other bands and artists expected to participate in the program during the coming months include Maroon 5 and Sara Bareilles.
"'POSTED' not only gives fans unparalleled access to their favorite bands through a myriad of mediums, it also provides the kind of exclusive daily content and social interaction that hyper-connected music fans are demanding," said Dermot McCormack, MTV Networks Music & Logo Executive Vice President, "As a device that's deeply rooted in the social media space, AT&T's Motorola BACKFLIP phone is the perfect way to bring this franchise and its content to life."
Chris Schembri, vice president, AT&T Media Services, said: "We're pleased to be the presenting sponsor of such an innovative program that provides artists and fans with new ways to connect with each other. 'POSTED' is an exciting way to inspire consumers to connect with the new AT&T Rethink Possible(SM) brand and our mission to push the limits of what's possible while showcasing exclusive products, like the Motorola BACKFLIP, that keep consumers connected to the people and things that matter most."
As presenting sponsor of the franchise, AT&T will receive exclusive branding across the site. An interactive calling unit featuring the Motorola BACKFLIP will enable fans to take a demo of the phone and scroll through the features to access such content as tour dates and photos of participating artists. In addition, fans can use the interactive calling unit to leave suggestions for future "POSTED" content ranging from photo suggestions to interview questions.
Featured content from "POSTED" artists will include:
* Exclusive photos and videos captured by participating artists using the Motorola BACKFLIP form AT&T,
* Facebook and Twitter updates,
* FourSquare tips and tricks,
* Current tour dates,
* New music videos,
* The latest news and interviews; and
* Artist-related blog entries.
For more information about AT&T products and services, including the exclusive Motorola BACKFLIP phone, visit www.att.com.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
About MTV Networks
MTV Networks, a division of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company's portfolio spans more than 150 television channels and 350 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Noggin, The N, AddictingGames, Neopets, COMEDY CENTRAL, Spike TV, TV Land, Atom, GameTrailers and Xfire.
About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. A leader in mobile broadband, AT&T also offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T | DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T Advertising Solutions and AT&T Interactive are known for their leadership in local search and advertising. In 2010, AT&T again ranked among the 50 Most Admired Companies by FORTUNE® magazine.
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