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Broadcom Announces Next Generation Persona(TM) IP Communications Platform

Saturday, February 27, 2010

New Platform Enables 'Always On, Always Connected' Multimedia Consumer Devices for the Growing Connected Home Ecosystem.

IRVINE, Calif. -- Broadcom Corporation (Nasdaq: BRCM), a global leader in semiconductors for wired and wireless communications, announced its next generation Persona(TM) Internet protocol (IP) communications platform for multimedia connected consumer devices. The Persona platform, consisting of the Broadcom(R) BCM11211 communications processor and the Broadcom BCM11181 multimedia processor, enables full-featured multimedia applications and advanced capabilities such as 3D graphics and a superior audio experience. By combining lifestyle benefits, such as home energy/automation control and monitoring, reliable high resolution video conferencing, and seamless digital video recorder (DVR) and set-top box (STB) integration into an always-on, always-connected platform, Broadcom is poised to supply products in the emerging connected home device (fourth screen) segment.

Highlights/Key Facts:

-- According to ABI Research(1), as the digital home evolves and services
expand, the fourth screen market will slowly take shape. The features
available to the three screens (TV, PC, and mobile) are quickly melding
and ultimately will lead to a relatively homogenous ecosystem. As the
number of households with home networks grows, access to Internet
content and services will continue to expand.
-- Broadcom is addressing the growing consumer demand for a connected home
network by enabling 'always on, always connected' IP communications
devices. This single portable device will act as an information,
communication and entertainment portal of the connected home,
proliferating into the much anticipated 'fourth screen'.
-- The key differentiator between next generation IP communications
connected devices and today's products are the inclusion of lifestyle
benefits that allow for the sharing of information, communication and
entertainment. Broadcom enables the consumer to administer, control and
stream DVR and STB content directly to this device, providing a new
means for interacting with a DVR/STB, and allowing the device's mobility
to be utilized anywhere within the home. With this approach,
information may be readily available, with access to online content as
well as high resolution and high quality video phone capabilities that
stay connected. Other examples of lifestyle benefits include:
-- Information capabilities - (i.e. full web browser, widgets, digital
picture frame, STB menu browsing, home monitoring).
-- Communication/Connectivity capabilities - (i.e. VoIP, Wi-Fi(R), video
conferencing, Bluetooth(R), GPS, location based services).
-- Entertainment capabilities - (i.e. next generation remote control,
content portability, gaming).
-- The new Persona consumer IP communications multimedia platform includes
the BCM11211 communications processor and the BCM11181 multimedia
processor featuring Broadcom's proven core voice and applications
processing technology.
-- The BCM11211 high performance RISC and DSP processor cores enable
advanced end user productivity applications such as rich GUI/web
browsers and multimedia content. Its advanced peripheral support
hosts SDIO for memory cards, dual USB ports to enable external media
devices, as well as PC connectivity. The BCM11211 seamlessly
connects to Broadcom's industry-leading Bluetooth, Wi-Fi and GPS
connectivity products, allowing OEMs to efficiently add
best-in-class wireless technologies and expanded functionality for
next generation wireless products.
-- Designed for advanced mobile multimedia products, the BCM11181
multimedia processor is power-efficient and optimized for images,
video capture and playback, and 3D graphics.
-- The Persona platform runs the Broadcom MediaxChange(TM) Linux(R)-based
software, which is the latest voice, video and multimedia version of the
field proven Broadcom PhonexChange(TM) software. Broadcom PhonexChange
is a flexible software platform used across all Broadcom IP phone
communication solutions, allowing customers to leverage a common
software code base across product portfolios, which in turn, minimizes
engineering development resources and time-to-market. It also includes
built-in support for Broadcom's Bluetooth, GPS, and Wi-Fi solutions.
Broadcom MediaxChange optionally supports the Qt Applications
development framework or Google Android mobile operating system.
-- The software suite includes Broadcom's high fidelity SmartAudio(R) voice
enhancement technology. SmartAudio is based on Broadcom's innovative
audio clarity technology that significantly improves audio quality over
IP networks. It includes the company's high quality acoustic echo
cancellation, advanced jitter buffer, high definition voice speech
technologies and packet loss concealment (PLC) technology which
compensates for lost data packets while ensuring the delivery of clear
digital voice communications.



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