SEOUL, South Korea & LAS VEGAS — Samsung, a leading provider and innovator of mobile phones, and Yahoo! (Nasdaq:YHOO), a leading global Internet company, announced a strategic global partnership to distribute Yahoo!’s popular services on millions of new Samsung mobile phones in more than 60 countries. Samsung will pre-load Yahoo! services, including Yahoo! Go for Mobile 2.0, Yahoo! oneSearch, Yahoo! Mail and Yahoo! Messenger, on its mobile phones beginning in the first half of 2007. This new relationship is the latest demonstration of the companies’ clear focus on extending their leadership in the mobile Internet.
Samsung has already launched its first mobile handset, the SGH-E570, pre-loaded with Yahoo! Search. Samsung plans to greatly expand the number of its mobile handsets with pre-loaded Yahoo! services in 2007 and will roll out Yahoo! oneSearch after it goes live globally in the coming months.
“Samsung recognizes consumers’ need for Internet access through their mobiles anytime, anywhere,” said Kitae Lee, president of Samsung’s telecommunications network business. “Samsung mobile phones with Yahoo! services will provide consumers with fast and convenient access to the Internet, even on the move. Our successful partnership with Yahoo! builds on Samsung’s continuing efforts to enhance consumers’ mobile experience.”
Through the relationship the companies will also help drive consumer adoption of mobile Internet services by making it easy for consumers to get more done while on the go, such as using the new Yahoo! oneSearch to quickly find the answers they need. Yahoo! oneSearch will also include high-quality sponsored search results, enabling Yahoo! advertisers to reach consumers on their mobile devices.
“Yahoo! has always focused on partnering with leading companies to bring our mobile services to consumers’ fingertips and this new strategic partnership with Samsung is a vital component of that strategy,” said Marco Boerries, senior vice president of connected life, Yahoo!.
[content omitted, included above]
Samsung mobile phones with Yahoo! services will be available to consumers through both mobile operators and direct distribution channels. Consumers around the world can download and use the beta version of Yahoo! Go 2.0 on select Samsung mobile phones beginning today by visiting http://go.yahoo.com.
Labels: Samsung , Yahoo
0 comments:
Post a Comment