WHAT:
Samsung Telecommunications America (Samsung Mobile) and Sprint
(NYSE: S) collaborate to break the Guinness World Records® mark to
collect the largest donation of mobile phones in one location April 15-18
at the Samsung Mobile 500 at Texas Motor Speedway in Fort Worth,
TX. The joint effort is part of Samsung Mobile’s March to a Million
program to collect and recycle one million mobile phones by the end of
the year and Sprint’s Recycle for Victory recycling program. Samsung
Mobile accepts ALL types of mobile phones to be recycled.
Recycle for Victory reduces the number of used wireless devices that
end up in landfills by accepting Wireless phones, batteries and
accessories, and data cards regardless of make, model, carrier or
condition for reuse and recycling. Sprint donates the net proceeds to
Victory Junction – a NASCAR themed, sleep-away camping
experience that enriches the lives of children with chronic medical
conditions or serious illnesses by allowing them to perform activities
they would otherwise not be able to do.
Every NASCAR fan that donates an old mobile phone during the Samsung
Mobile 500 race weekend will receive a limited edition 3D Samsung Mobile 500
pin, and, if donated before Sunday, be entered to win the following incredible
prizes*:
- Be the Honorary Grand Marshal and Announce “Gentleman Start
Your Engines”
- Ride in the official TMS Samsung Mobile 500 Pace Car
- Get exclusive view of 2010 Samsung Mobile 500 winner with a
visit to Victory Lane
Winners will be announced live on Sunday, April 18 at the Speed Channel Stage at Gate 3 prior to the start of the Samsung Mobile 500. NASCAR fans that bring more than one mobile phone to be recycled can increase their odds of winning one of these extraordinary prizes. NASCAR fans who don’t have a mobile phone to recycle can spin-to-win fun prizes and receive a pre-paid postage mobile phone recycling envelope to mail-in old mobile phones to be recycled.
WHEN:
Samsung Mobile March to a Million Mobile Phone Recycling Drive
Collection times:
- Thursday, April 15 - Noon to 5 p.m.
- Friday, April 16 – 8 a.m. to 6 p.m.
- Saturday, April 17 – 8 a.m. to 3 p.m.
- Sunday, April 18 - 8 a.m. to 3 p.m.
Guinness World Records results calculated Sunday, April 18
Photo and interview opportunities available upon request
WHERE:
Samsung Mobile 500 at Texas Motor Speedway – Fort Worth, Texas
Samsung Mobile Tent, Gate 4
VISUALS:
1. Image Available – 3D limited edition Samsung Mobile 500 pin
2. Photo Opportunity – Showcase total amount of collected mobile phones
3. Photo Opportunity – Winner ceremony/Speed Channel Stage/Gate 3/Samsung Mobile 500/April 18
Labels: Samsung , Sprint
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