Frost & Of sullivan: The market for mobile [kontenta] repeats the success of on-line stores Tweet

In the opinion the [konsaltingovoy] company Of frost & Of sullivan at present the market for mobile [kontenta] survives the period of stormy success because of the fact that on-line- store Of app Of store of the company Of apple proposed the excellently functioning model of the propagation of mobile [kontenta]. The players of market, including the operators of mobile connection, attempt to compete with the traditional stores via the starting of the so-called electronic shop windows (storefronts) and the association of efforts for the development of the innovation solutions. For example, banks, newspapers and [gossluzhby], use on-line- stores for interaction with their audience and clients. In the opinion the analysts Of frost & Of sullivan, this success will contribute to a notable increase in the volume of profit and rates of the development of innovations for the following three years.

The recently conducted by the specialists of the company Of frost & Of sullivan investigation “the faces of the market for mobile [kontenta] - stores and the Internet” covers the history of the development of on-line- stores, which are occupied by sale of applications, and also the evolution of the mobile Internet as the limitless and open platform of the propagation of mobile [kontenta].

The level of competition is very high, since the number also of applications, and their developers is extremely great. All this leads to the fact that the developers experience simultaneously enthusiasm and vexation: enthusiasm because the store gives the possibility of straight output to the market, to the user, to the new and fresh ideas; vexation appears because this model it is not, apparently, financial steady ".

These difficulties justify the expediency of the appearance of competitors in the company Of apple. For example, the companies working in the sphere of the mobile Internet declare, that the Internet - this is the only open and moderately-priced platform. Developers can produce the Web- applications, which can load any mobile Internet- user. Next step consists in the development of additional sources of income. And, judging by everything, the players of market, including very company Of apple, which recently neglected the advertising platform of iAD, unanimously they agree: advertisement is basic source of income.

In a study of company it was also said, that on-line- stores of Web- applications will continue successfully to be developed for a period of the following three years; however, noticeable will grow the significance of the mobile Internet which assists to the appearance of limitless possibilities both in very developers of applications and in other players of market. Competition in the region of mobile [kontent]- applications and services will grow considerably, which will lead to reduction in the prices and appearance of alternative methods of obtaining the profit, mainly, due to the advertisement.

As notes the senior branch analyst of the company Of frost & Of sullivan [Saverio] of Romeos (Saverio Of romeo) - “the successful development of mobile [kontenta] will involve the forming of the highly innovation ecosystems, which can draw the enormous audience of users, proposing to them priceless ideas, interaction with them and generating due to this interaction profit”.

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