The IAAF is the international governing body for the sport of athletics, which is comprised of events that involve running, sprinting, throwing, jumping and walking – the central events of the Summer Olympics. It is the organizer of one of the world’s top sporting events, the IAAF World Indoor Championships, which is held every two years.
As part of its sponsorship efforts, Samsung will provide event organizers with electronics and telecommunications equipment to support the operation of the tournament. For Samsung, the sponsorship will offer a range of opportunities to prominently feature branding on athletes’ bibs and outdoor advertising, and take part in hospitality programs and other activities. The company will also host the “Samsung Fan Zone,” which will engage consumers and fans and further the spirit and excitement of the games.
“We are very proud to support the IAAF, which is always associated with the highest level of athletic achievement and hosts the world’s top athletes. By sponsoring the 2010 World Indoor Championships, Samsung will have the honor of connecting with loyal and dedicated fans in the Arab region," said Gyehyun Kwon, vice president and head of Worldwide Sports Marketing, Samsung Electronics.
Sports are about passion and fan loyalty, and the Samsung brand is about passion and loyalty for technology. Athletics also involves human stories and encourages people to challenge themselves through commitment and determination. This is in line with Samsung’s devotion to achieve performance excellence and benefit consumers, and to improve human society through the application of digital technology.
As a global leader in sports marketing, Samsung sponsors many major sporting events and teams around the world, including the Olympic Games as a Worldwide Partner and Chelsea FC of the English Premier League.
Samsung’s sponsorship of the IAAF includes:
- IAAF World Championships in Athletics – Berlin 2009
- IAAF World Indoor Championships – Doha 2010
- IAAF World Championships in Athletics – Daegu 2011
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of seven independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.
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