SUNNYVALE, Calif. & MADRID -- Yahoo! (Nasdaq:YHOO) and Telefónica España, Spain's largest operator network, announced that Yahoo! is powering the mobile Internet search experience and sponsored search advertising on Telefónica's emocion portal. This announcement builds on the mobile search partnership with O2 Germany launched in November 2009, as well as the larger agreement announced in October 2007 to provide consumers with Yahoo! as the primary search service on Telefonica's mobile portals in 15 European and Latin American countries.
Yahoo!'s mobile search service provides Telefónica's consumers in Spain with relevant information on virtually any topic from news, financial information, weather conditions, Flickr(TM) photos, and travel information, to websites, integrated information from Wikipedia and Yahoo! Answers, and much more. Yahoo! will also display relevant ringtones, wallpapers, games, and other content from the emocion portal within the search results.
Consumers can get straight to the information they want because Yahoo!'s mobile search service intuitively returns results grouped around the user's intent. For example:
* When you search for a sports team, Yahoo! shows the latest scores, team profiles, news, images, and a link to the team's website.
* If you search for a film, Yahoo! returns show times at local cinemas, critic reviews, news articles, and other relevant information on the cast.
Commenting on the partnership, Elisa Caballero, developments of value for residential customers general manager of Telefónica España, said, "Our emocion portal brings the Web to consumers' pockets. A great mobile search service is a crucial part of that experience; by integrating Yahoo!'s mobile search experience, we are ensuring our customers have all the information they need at their fingertips."
"This is an important milestone as we extend our relationship with Telefónica and offer consumers across Spain with an engaging mobile search experience that enables them to discover their world and the world around them," said Rich Riley, senior vice president, Yahoo! Europe. "Together, Telefónica and Yahoo! are enhancing the mobile Internet experience for consumers, while creating scale for advertisers, enabling them to reach the rapidly growing audience of mobile consumers."
"The expansion of Yahoo!'s mobile search partnership with Telefónica into Spain continues to demonstrate Yahoo!'s ability to provide highly personalized and localized mobile search experiences and further establishes its position as a leading mobile customer experience provider," said Scott Ellison, IDC's Vice President of Mobile and Wireless. "Building a significant European market presence is essential toward executing a successful mobile strategy."
Telefónica España and Yahoo! will include sponsored search listings within the emocion portal. With a focus on creating the monetization engine for the Internet on mobile devices, Yahoo! helps advertisers reach their target audiences at a large scale and with greater impact.
About Telefonica
Telefónica is one of the largest telecommunications companies in the world in terms of market capitalisation. Its activities are centered mainly on the fixed and mobile telephony businesses with broadband as the key tool for the development of both.
The company has a significant presence in 25 countries and a customer base that amounts to 268 million accesses around the world. Telefonica has a strong presence in Spain, Europe and Latin America, where the company focuses an important part of its growth strategy.
Telefónica is a 100% listed company, with more than 1.5 million direct shareholders. Its share capital currently comprises 4.563.996.485 ordinary shares traded on the Spanish Stock Market (Madrid, Barcelona, Bilbao and Valencia) and on those in London, Tokyo, New York, Lima, Buenos Aires and São Paulo.
About Yahoo!
Yahoo! attracts hundreds of millions of users every month through its innovative technology and engaging content and services, making it one of the most trafficked Internet destinations and a world class online media company. Yahoo!'s vision is to be the center of people's online lives by delivering personally relevant, meaningful Internet experiences. Yahoo! is headquartered in Sunnyvale, California. For more information, visit http://pressroom.yahoo.com or the company's blog, Yodel Anecdotal (http://yodel.yahoo.com).
For more information on Yahoo! Mobile please visit http://mobile.yahoo.com
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