Meredith Corporation Extends 10-Year Relationship with AT&T and Continues its Industry Success Tweet

Meredith Corporation, a leading media and marketing company serving American women, is expanding its 10-year relationship with AT&T*.

Under a new three-year $5.4 million contract, AT&T will continue to provide Meredith with local and long distance services, AT&T toll-free service, teleconferencing, Managed Internet Service and AT&T Virtual Private Network service to connect Meredith’s locations throughout the country. Meredith is also mobilizing its workforce and increasing productivity through a range of AT&T wireless voice and data services. AT&T will also extend AT&T Intelligent Content DistributionSM Service to enhance the performance of four more Meredith Corporation domain names, including the recently launched www.recipe.com.

AT&T Intelligent Content DistributionSM Service enhances the performance of Web sites and facilitates speedy downloads for end users. Creating, managing and delivering creative content is a significant part of Meredith’s highly data intensive business and it demands the highest level of network performance from AT&T.

Des Moines, Iowa-based Meredith Corporation has experienced a healthy increase in its share price, grown revenue and market share while managing costs and reducing debt. In 2009, Meredith’s share of magazine advertising revenues grew to an all time high. According to information posted on the Publishers Information Bureau Web site, Meredith had the top five monthly magazines in the industry in terms of advertising rate-card-reported revenue gains. They were Better Homes and Gardens, Family Circle, Fitness, More and Ladies Home Journal.

What has been key to Meredith’s success is creating a positive user experience on its 32 Web sites and strategic alliances with leading Internet destinations. AT&T Intelligent Content DistributionSM Service enables Meredith to effectively distribute video and rich multi-media Web content to end users across a wide range of networks to the computer, the television and mobile computing devices. It facilitates improvement of a Web site’s capacity, reliability and performance by replicating information on multiple servers located closer to Web users. Web content and media streams can reach users faster and more reliably because AT&T Intelligent Content DistributionSM Service serves traffic through AT&T’s worldwide network of high speed edge servers. Designed to handle both static and dynamic content, the service delivers images and video efficiently and predictably.

“By delivering quality and trusted content whenever, wherever and across the multiple platforms our customers demand, we have evolved into one of the nation’s leading media and marketing companies. Working closely with AT&T on our strategic online efforts, we continue to extend our influence well beyond traditional print readership into newer digital demographics,” said Brad Wyckoff, chief information officer of Meredith Corporation. “We have been extremely pleased with the performance and reliability enhancements provided to our online properties through AT&T‘s Intelligent Content DistributionSM Service.”

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About Meredith Corporation
Meredith Corporation (NYSE:MDP; www.meredith.com) is the leading media and marketing company serving American women. Meredith combines well-known national brands – including Better Homes and Gardens, Parents, Ladies' Home Journal, Family Circle, American Baby, Fitness and More – with local television brands in fast-growing markets. Meredith is the industry leader in creating content in key consumer interest areas such as home, family, health and wellness and self-development. Meredith uses multiple distribution platforms – including print, television, online, mobile and video – to give consumers content they desire and to deliver the messages of its marketing partners. Additionally, Meredith uses its many assets to create powerful custom marketing solutions for many of the nation's top brands and companies. Meredith has significantly added to its capabilities in this area through the acquisition of cutting-edge companies in areas such as online, word-of-mouth and database marketing.

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