The website is driven by a number of key themes, two of the most significant being, intuitive usability, and timeless design. Many changes have been inspired by client comments and research, such as larger, more cinematic photography, and enhanced keyword search functionality.
Other new features include proprietary Google Map technology designed to enrich the search process, and an intuitive interface enabling consumers to window-shop through a list, map or image view of over 2100 hotels in 124 countries. A Special Offers area on the homepage will allow for smart travel, with exclusive deals, discounts, and limited packages.
"With this USD 3.5 million investment, travelers will see our commitment to offering the ultimate online user experience to find and book the very best hotels and to benefit from the many perks available through our hotel connections," says president and co-founder, Philippe Kjellgren.
Wow Travel, the digital travel & lifestyle magazine of Kiwi Collection covering the very best from the worlds of food, wine, fashion, design, and international culture, has also been dramatically redesigned.
Kiwi Collection partnered with Blast Radius, a digital powerhouse under the Wunderman and WPP Group, whose client roster includes Microsoft, BMW, Nike, Nokia and Starbucks to develop the redesigned website and brand identity.
ABOUT KIWI COLLECTION INC.
Kiwi Collection, headquartered in Vancouver, with offices in Sydney and London, is an independent curator of hotels founded by people with a passion for travel. Every hotel, including those belonging to all the well-known international brands, are personally reviewed before being invited to join. Hotels cannot pay to be included in the Collection, and are excluded if they no longer meet Kiwi Collection's strict criteria. The collection currently features 2100 hotels in 124 countries.
Kiwi Collection was incorporated in 2003 to provide mass affluent travelers and travel agents with an up-to-date, unbiased, and trusted resource of the finest hotels around the globe. The portfolio reaches its target audience through strategic partnerships and online via kiwicollection.com, which includes Wow Travel, Kiwi Collection's Digital Travel & Lifestyle Magazine. Kiwi Collection's large format coffee table book series Overnight Sensations: Hotels for the Discerning Traveler is edited by co-founder and president, Philippe Kjellgren, and is published and distributed globally by San Francisco's Chronicle Books. http://www.kiwicollection.com
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