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iPad of average level will bring Apple the greatest income

Monday, February 22, 2010

Represented at the end of January the rule of [planshetnikov] of the corporation Of apple was dismantled and evaluated on the component parts. In this case, it turned out that most profitable must be sales of the models of the average level, and also most expensive version of iPad with 64 GB of memory and modules 3G. But, since this model will hardly become most mass on the market, for Apple by the most advantageous they will become sale to the version of iPad c of 32 GB NAND of memory and module 3G: the cost of the materials of this plane-table was evaluated by the resource of iSuppli into $275.95, the 11 additional dollars of 20 cents add the cost of the production of end product. In this case recommended retail price of the model is 729 dollars - difference is more than $440.

The cost of the production of the model of iPad without 3G by module is determined into $10, and in the presence its it grows to $11,20. The cost of screen with sensory control is $80, electromechanical and mechanical components of plane-table are evaluated at $35,30, storage battery - $17.50, and block of processor and working storage - $28.90 (including processor itself A4 - $17). These components bypass into the identical sum independently of the assembly of model. The module of the built-in memory can cost from $29.50, to $118 ($59 - for 32 GB) - its price specifies the greatest difference in the cost of models. Modules 3G and GPS add to the cost of plane-table $24,50 and $2.60 respectively. The components of the user interface are evaluated at $10.20, delivery set (besides strictly the device) - $7.50, and the additional elements of power system - into $2.40.

Thus, it turns out that the quite budgetary version of iPad on its components “pulls” to $229.35, with recommended cost $499. More expensive models are evaluated at $257.65, $258.85, $287.15, $317.85 and $346.15. Recommended prices comprise: 629 (+371,35), 599 (+340,15), 729 (+441,15), 699 (+381,15) and 829 (+482,85) US dollars.



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