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Whipsaw's Creation, the Eton FR600 Radio, Featured in the Smithsonian Cooper-Hewitt Design Museum's New Exhibition 'National Design Triennial:

Wednesday, May 12, 2010

Why Design Now?'

Whipsaw creates another extraordinary eco-efficient product.

SAN JOSE, Calif. -- Whipsaw, Inc., a design firm specializing in creating innovative products for companies around the globe, announced the inclusion of their Eton FR600 radio in the Cooper-Hewitt National Design Triennial: Why Design Now? exhibit, opening May 14. Whipsaw's Eton FR600 radio is an emergency radio charged via hand crank or solar panel, which works when the grid fails to function. "The Eton FR600 radio uses design to combine multiple functions into a single object. It communicates its purpose with a bold, vigorous voice," said Ellen Lupton, curator.

The exhibition asks the question "Why Design Now?" to examine why design thinking is an essential tool for solving some of today's most urgent problems and why business leaders, policy makers, and citizens should embrace design values.

"We are honored to be a part of this prestigious collection of design work. The Eton radio exemplifies our commitment and interest in addressing public, personal, and environmental well being through design," said Dan Harden, President of Whipsaw, Inc.

About Whipsaw

Whipsaw is an industrial design and product development consulting firm in the Silicon Valley, CA. Ranked among the top firms in the world, Whipsaw creates highly successful, award-winning products across the consumer, medical, and business product categories. Whipsaw has demonstrated a keen ability to "break through the noise" with design solutions that are beautiful, functional, unique, appropriate, and simple. Whipsaw's clients range from start-ups to large corporations, and include Cisco, Colgate, Dell, Eton, Intel, Johnson & Johnson, Leapfrog, Nokia, Pioneer, Plantronics, Thomson, Topcon and many more.

Please see www.whipsawinc.com

About Eton FR Radios

The FR series radios, made by Eton Corporation (www.etoncorp.com) are eco-friendly consumer field radios for emergency use where access to information, communication, and product reliability are critical.

About National Design Triennial exhibition

On view from May 14, 2010 to January 9, 2011 at the Smithsonian Cooper-Hewitt Design Museum in NYC, the National Design Triennial exhibition showcases innovative design solutions at the center of contemporary culture that promote environmental stewardship, social equity, and accessibility.



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