Bert Nordberg has been determined to be the one to seriously put into Sony's content on Sony Ericsson phones. He reveals that while the company offered to build Google's first own mobile nexus which has shocked the industry.
Sony Ericsson announced on Sunday evening three new handsets, including the world's smallest mobile phone built on the free operating system, Android, X10 mini, only 8 inches high and the pressure-sensitive screen.
"I wanted him to show that this time we mean business. Sony has of course content, it is not us, but there are rows of areas where we can cooperate, "said Bert Nordberg, in an interview with di.se.
Many of his representatives have said the same thing, but not much has happened and inaction has sometimes led to an almost discord.
"I know, but now it's serious, it is a product already in the autumn, the idea is that it then must be replenished to a whole family of products. More than that, you will not be out of me. "
One can imagine different types of games from Sony, or music - or film.
"What if it could be, this is just a thought, if one of our mobile could see a new film a week before it was released."
He has also benefited from an old contact from the time in Silicon Valley. Sony has gathered all of their content, like music and film, in a single company, and Bert Nordberg know Commander Tim Shaft from the time of the American West Coast.
Since Bert Nordberg took just over three months ago has intensified its cooperation with Google.
"It is the most important cooperation partner around Android. No, it is now not an issue with something more partnership. But we work a lot together. "
Yesterday was therefore still no results of this cooperation, and Bert Nordberg is not afraid at all, Google's own mobile, Nexus, that scared the nature of other players in the mobile industry.
"No, not at all, especially as we were offered to build it for them. But we said no, we want to sell phones under its own brand. "
Sony Ericsson is a mobile manufacturer that went into the wall and failed to enter the market for smart, computer-like phones.
The last quarter was the sixth consecutive loss, in total, the run out 10 billion. But now new phones and a tough savings program effectiveness - and Bert Nordberg has promised to profitability this year, but did not say at what level in the financial statements.
"A and O are better products, or pillar, no matter how good we are sellers. We must become better able to keep our delivery promises to be even better to design and strengthen us in terms of quality. I'd rather take a bad quarter, except that we drop a cell phone with quality problems. "
Therefore, he has since added access to a lot of work.
"The last station is the quality of my desk, I tried for three weeks to crack the new X10, but failed and then said yes to shipping."
Before he took office, there was confusion about the owners of Sony and Ericsson had to inject capital, the company instead took loans and now has 2 billion in cash.
"But I'm not afraid to ask them for money, if I need anything," said Bert Nordberg.
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Labels: Android , Google , Sony Ericsson
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