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EMBLAZE NOTIFIES MICROSOFT OF INFRINGEMENT OF EMBLAZE PATENT

Friday, February 19, 2010

Ra'anana, Israel: Emblaze Ltd. has notified Microsoft
Corporation ("Microsoft") that Microsoft's IIS Smooth Streaming system
infringes Emblaze's U.S. patent for media streaming technology.
Emblaze has been developing media streaming technology for over a decade and
first unveiled its technology to the public in a live video streaming broadcast
from the White House during Easter, 1998.
Emblaze's Live Streaming technology allows users to send live or pre-recorded
audio and video to other devices, saves on data traffic, does not require
devoted streaming servers, and allows reliable streaming even through
firewalls. This technology will be used in the First ELSE#, a new mobile device
recently unveiled by ELSE# Ltd., an Emblaze subsidiary.
Emblaze's notice to Microsoft includes an offer to license Microsoft under
Emblaze's patented technology. The notice requires Microsoft to respond by 15
March, 2010.
This notice to Microsoft follows an Emblaze notice to Apple Inc. ("Apple") that
the same patent is infringed by Apple's HTTP Live Streaming Application
intended for use in Apple's iPhone, iPod Touch and iPad devices as well as in
Apple's Mac OS X Snow Leopard operating system. The notice to Apple also
offered a license under Emblaze's technology.
Naftali Shani, Chairman of Emblaze, said: "Emblaze has made substantial
investment into research and development to build a rich portfolio of
intellectual property over many years. While we are happy to license our
technology to third parties, we will vigorously defend our rights and our
competitive position".



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