MEMPHIS, Tenn. -- A 31-year-old Knoxville attorney will be taking the "trip of a lifetime" when she and her husband board a plane next month to attend the 2010 BNP Paribas Open in Indian Wells, Calif. after winning the grand prize in Cellular South's recently completed Cellular South Cup "Getaway" contest and promotion.
Dana Dalton, an attorney for a small private law firm in Knoxville, won the grand prize package as part of a month-long online register-to-win contest sponsored by Cellular South leading up to this week's 2010 Cellular South Cup, a Sony Ericsson WTA professional women's tennis tournament in Memphis.
The package, worth more than $6,000, includes round-trip airfare and ground transportation, a 3-night stay at the prestigious Esmeralda Renaissance Hotel, special event passes, a behind-the-scenes personal tour and courtside box seats at the BNP Paribas Open men's and women's tennis finals March 20 and 21 in the Indian Wells Tennis Garden.
"I'm still in shock right now, but absolutely ecstatic about winning the contest," Dalton said. "This will definitely be the trip of a lifetime as we've never won anything like this before. The trip is absolutely unbelievable." Dalton plans to share the experience with her husband, David, an operations supervisor for a securities broker.
Dalton's name was selected from among hundreds of submissions and she credits her good fortune to clicking on a Cellular South banner ad that helped her navigate to the contest entry page on the company's website. "I found the link to the contest online while looking for information on the outcome of another tennis tournament," Dalton said. "As it turns out, it really paid off for me to take a minute to complete the online registration form."
An avid tennis fan, Dalton said she is looking forward to seeing some of the best players in the world at the BNP Paribas Open next month. "My favorite players are Maria Sharapova and Andy Roddick and both of them are scheduled to compete in this tournament – so I'm really looking forward to some quality tennis."
The grand prize package won by Dalton was part of a month-long 2010 Cellular South Cup "Getaway" contest and program by Cellular South that also featured a trip for two to the Cup singles and doubles tennis championships in Memphis and weekly prizes, including 45 Prince tennis racquets autographed by former world No. 1 Maria Sharapova and 45 $100 Cellular South gift cards redeemable for merchandise and service.
"We're very pleased with the success of the promotion in raising brand awareness through all of the interest in women's tennis in our markets," said Jim Richmond, director of Corporate Communications for Cellular South, the nation's largest privately owned wireless communications provider.
The 2010 BNP Paribas Open is the largest combined ATP World Tour and Sony Ericsson WTA Tour event in world and the most heavily attended tennis tournament in the world outside of the four major events. This year, the tournament will celebrate its 35th anniversary and host more than 300 of best men's and women's players in the world.
ABOUT CELLULAR SOUTH
Cellular South is a privately-owned diversified mobile communications company passionately committed to helping customers get the most out of their wireless devices and services. The nation's largest privately owned wireless carrier accomplishes this goal by providing the most reliable and advanced 3G nationwide voice and data network, offering industry-leading family and unlimited flat rate voice, text and mobile web plans and through its online and in-store Discover Centers, which give customers easy, simple and convenient tools, tips, advice and information to get the most out of their mobile phone. For more information, visit www.cellularsouth.com.
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