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zoomMediaPlus Ushers in the Next Generation of Apple Accessory, Enables iPhone/iPod Touch Users to Access Content On the Go

Friday, February 19, 2010

zoomIt accessory allows real-time use and sharing of content via SD Card.

SAN FRANCISCO, Macworld 2010 —zoomMediaPlus
announced zoomIt, an application-enabled accessory giving Apple users
unprecedented access to content for their iPhone and iPod touch. The zoomIt
accessory and associated application allows users to access and share content
from their Mac/PC or CE devices (cameras, netbooks, etc.) with their iPhone and
iPod touch. Users no longer need to sync devices to move content, a significant
convenience for mobile users.
zoomIt shifts the primary point of content management and sharing from the
MAC/PC to the iPhone/iPod touch. A compact portable accessory that connects to
an iPhone or iPod touch via the bottom connector of these devices, zoomIt reads
and shares content from an SD card of any type/density when inserted in to the
card slot of the zoomIt. Supporting all iPhone SDK 3.0 (or higher) file types
including photos, music, videos, and documents (.PPT, .XLS, .DOC, .PDF, etc.),
zoomIt lets users view, listen, transfer and then, if desired, share content via
email, Facebook, Flickr, etc.
“zoomIt is creating an entirely new way for Apple iPhone and iPod touch users to
access and use content on the go,” said Chris Fisher, President, zoomMediaPlus.
“Consumers want to be able to view, listen to and share their content instantly
using the device they always have with them—not wait until they can connect to
their MAC or PC and synch. In seconds, you can access content and ‘zoom it’ to
your iPhone/iPod touch, your friends, family, co-workers and the web.”
In the future the zoomIt application will also support, among other things,
protected content types enabling streaming of licensed music, videos, and other
forms of protected content.
“We’re excited not only by what zoomIt does for user-generated content but by
what it can also do to create alternative methods of content distribution other
than optical CD/DVD and downloadable,” said Richard Sfeir, CEO,
zoomMediaPlus. “With the iPhone and iPod touch being the dominant portable
multimedia platform, we’re excited about enabling preloaded content on SD
cards to give the industry and consumers new ways to distribute and consume
protected content.”
zoomIt Supports all iPhone/iPod Touch Generations
The zoomIt accessory is compatible with all generations and memory
configurations of both the iPhone and iPod touch, representing more than 75
million devices, according to Apple.
Once the zoomIt accessory is connected for the first time, the user will be
prompted to start the automatic download and installation of the zoomIt
application from the Apple Applications store, which will be done over the
3G/EDGE/Wi-Fi connections. Alternatively, the zoomIt application can be
downloaded to iTunes and synched to the iPhone or iPod touch when connected
to a PC or MAC. Once the application is installed, the user then launches the
application and can begin viewing the contents of the SD card using a general
purpose file manager. The SD card content can be entirely or selectively
transferred to the iPhone/iPod touch thereby enabling the user to disconnect the
accessory/SD card and have access to all transferred files permanently and
within the zoomIt application on the iPhone/iPod touch.
With the accessory connected and the SD card inserted the user can view and
stream/play photos, music, files, and more directly from the SD card. In addition,
selected content types from the iPhone/iPod touch can be transferred to the SD
card for sharing with other PC/CE/mobile devices. The application supports a
wide range of content management and sharing features including email and
direct posts to Facebook and Flickr of photos on the SD Card. Additional features
will be added to the zoomIt application on the Apple App Store over time and
made available to zoomIt users via the upgrade process, expanding the usability
of the zoomIt accessory.
zoomIt Pricing and Availability
The zoomIt accessory will be available for shipment in April 2010 at a retail price
of $59.95. The zoomIt application software (named “zoomIt”) is available on the
Apple App Store under Utilities and is free. Pre-orders are being taken now at
www.zoomitonline.com and, for a limited time, a $10 discount is applied at
check-out.
About zoomMediaPlus
zoomMediaPlus is a mobile media products and applications company. Initial
products include the zoomIt iPhone and iPod touch accessory and software.
zoomIt enables Apple mobile device users to view and share photos, music,
books, files and more—all on the go! To learn more about the zoomIt product
and for ordering information, visit our website at http://www.zoomitonline.com.
To learn more about zoomMediaPlus visit us at http://www.zoommediaplus.com.
Become a fan on Facebook and follow us on Twitter:
www.twitter.com/zoommediaplus.



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