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FAST COMPANY Names Grey New York to 'The World's 50 Most Innovative Companies'

Monday, March 1, 2010

NEW YORK -- FAST COMPANY named Grey New York as one of "The World's 50 Most Innovative Companies," the only advertising agency to be so honored, in its March 2010 issue.

FAST COMPANY, one of the most respected and progressive magazines, covers the business of innovation like no other media source.

Grey New York's "transformation into a multimedia powerhouse that is anything but colorless" was cited for its recent accomplishments:

* "Grey won a startling 17 out of 19 new business pitches in 2009, including BMW of North America dealers, DirecTV, Ketel One vodka and the NFL."
* "The work, best exemplified by Grey's now ubiquitous E*Trade babies, oozes zeitgeisty appeal."
* "In 2009, as ad spending plummeted 11%, the WPP-owned agency's operating profits were up 44%."
* Grey New York's team, led by Jim Heekin, Grey Group Chairman and CEO, and Tor Myhren, Chief Creative Officer, were cited for "the new DIY spirit being unleashed" at the agency.


Jim Heekin said, "FAST COMPANY's inclusion of Grey in its annual ranking of innovation and creativity at work across the global business landscape is a powerful testament to our transformation in New York and how far we have come as a global network."

To create this year's "Most Innovative Companies" issue, FAST COMPANY's editorial team analyzed information on thousands of businesses across the globe. They set out to identify creative models, progressive cultures and illustrations of how powerful and effective business can be. Grey joins such premier companies on the list as Cisco, Disney, GE, Facebook, Apple, Amazon, Hulu, Google, Walmart, Samsung and Nike.

Grey New York posted a record new business performance in 2009, winning such high-profile clients/brands as the NFL; T.J. Maxx; America's Natural Gas Alliance; Diageo's Ketel One and Don Julio; GSK's Tums, Citrucel and Fiber Choice; Bosch Purolator; Sargento Foods; Mayflower/United Van Lines and Allianz. In 2010, ADVERTISING AGE named Grey New York to its prestigious A-List, which honors the best in the business.

GREY| Famously effective since 1917. Grey New York is the flagship and largest office of Grey, a unit of Grey Group (http://www.grey.com). Grey Group ranks among the largest global communications companies. Its parent company is WPP ( WPPGY). Grey New York's blue-chip client roster includes many of the world's best known companies: Procter & Gamble, GlaxoSmithKline, Diageo, Darden Restaurants, Wyeth, Canon, 3M, Eli Lilly, Dairy Queen, E*Trade, NFL, T.J. Maxx and Sargento Foods.

Please visit www.fastcompany.com to read the article.



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