Before joining Mediasmith, Frash served as the SVP New Business Development for Carat & ICG for more than 20 years, where he landed accounts such as Samsung Wireless, Hyundai / Kia Factory & Dealers, Jack in the Box, DHL, Lifetime Television, Alaska Airlines, Mitsubishi Dealers, Kaiser Permanente accounts, and many more. He also functioned as Senior Communications Executive with senior Korean leadership on both Hyundai and Kia, and Samsung.
David L. Smith, CEO and Founder of Mediasmith, said "I've worked with Bill for more than 20 years when we partnered with ICG and then Carat. Bill is an outright superstar in new business development. We are very pleased to have him join the Mediasmith management team and help drive us to our next level."
Frash also served as Executive Partner/Consultant to the Carat HQ/Asia Pacific Division to create and develop a full service agency partnership operation with ISMG Korea (which has grown to become one of top five agencies in Korea).
"I am very excited about my new relationship with Mediasmith," said Frash. "Having worked with Mediasmith in the past at both Carat and ICG, I know that Mediasmith has been a thought and metrics-development leader in the digital / interactive / wireless marketplace for the past fifteen years. Mediasmith's influence and momentum in the digital advertising marketplace expands each year."
About Mediasmith
Mediasmith is a globally recognized digital advertising media agency with expertise in targeted media planning, execution and measurement, integrating Web Display with Social Media, Emerging Media Technologies, and Search. With 20 years of experience servicing clients directly or partnering which creative agencies, Mediasmith designs award winning communication distribution strategies that drive high value customers to interact with a company's brands while maximizing ROI. For more information, visit www.mediasmith.com.
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