•Chinese operators can increase roll out of video on-demand to consumers
•China’s advanced TV consumer offering continues to evolve
Ericsson (NASDAQ: ERIC) has provided Star Software Technology Co. Ltd., the Chinese DTV solutions provider, with a system to enable cable video on-demand (VOD) services for operators in the Hebei province of north China. The central back office solution will enable cable operators in the region to offer their subscribers an enhanced service through the launch of VOD catalogs. This offers viewers greater choice and flexibility by enabling them to watch content whenever they want. Star has selected the OpenStream Digital Services Platform by Ericsson for the back office for cable VOD in the whole of the Hebei province.
“With the television market in China rapidly evolving, our operator customers are striving to deploy advanced services that will meet the demands of their subscribers for an advanced, more flexible TV service,” said Mr. Pang Xin Xing, president of Star Software Technology. “Ericsson’s experience and expertise in delivering market-leading VOD systems such as the OpenStream Digital Services Platform by Ericsson is invaluable as we provide innovative on-demand solutions to our customers across the Hebei region.”
“We are pleased that our solutions are enabling the further roll out of VOD services in China, meaning that many more consumers can choose to watch content when it is convenient for them, offering greater flexibility and an enhanced experience from their TV service,” said Mats H Olsson, President of Ericsson China & North East Asia. “With the OpenStream Digital Services Platform by Ericsson, we provide a cost-effective method of rolling out revenue generating on-demand services. The system allows flexibility, scalability and the lowest possible total cost of ownership without sacrificing performance, security or freedom of choice.”
Labels: Ericsson
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