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GSMA Outlines Potential for Embedded Mobile: Enabling a World of Connected Devices

Thursday, February 18, 2010

BARCELONA, Spain -- The GSMA announced several important updates to its Embedded Mobile initiative, a program to accelerate the global adoption of wireless connectivity in a wide range of devices in key vertical markets such as consumer electronics, healthcare, government, automotive and utilities.

Winners of Embedded Mobile Competition Announced

The GSMA named the winners of its Embedded Mobile Competition, which recognizes new and innovative devices and services and is designed to encourage innovation and partnerships. This phase of the competition identified best-in-class devices and services that are commercially available now or will be in the near future. A panel of nine judges from organizations including ABI Research, Beecham Research, Current Analysis, Orange, TIM, Vodafone, Ventura and Yankee Group, rated entries on innovation, functionality, business models and market potential.

The winners are:

Best Embedded Mobile Device Category

* Isabella and AT&T for Vizit(TM) (two-way, fully interactive digital photo frame)


Best Embedded Mobile End-to-End Service Category (jointly awarded)

* Samsung and KT for the Convergence Service (interactive vending machine, media planner and content management platform)
* Philips and Cinterion for System One (mHealth Respironics sleep therapy service)


To learn more about the GSMA's Embedded Mobile initiative and to view demonstrations of all the devices and services that competed in the Embedded Mobile competition, visit the Embedded Mobile Zone at the Mobile World Congress taking place in Barcelona this week.

For more information on the Embedded Mobile initiative, please visit: http://www.gsmworld.com/embeddedmobile

About the GSMA

The GSMA represents the interests of the worldwide mobile communications industry. Spanning 219 countries, the GSMA unites nearly 800 of the world's mobile operators, as well as more than 200 companies in the broader mobile ecosystem, including handset makers, software companies, equipment providers, Internet companies, and media and entertainment organizations. The GSMA is focused on innovating, incubating and creating new opportunities for its membership, all with the end goal of driving the growth of the mobile communications industry.

For more information, please visit Mobile World Live, the new online portal for the mobile communications industry, at http://www.mobileworldlive.com or the GSMA corporate website at http://www.gsmworld.com.

GSMA


Daniel Lowther


+44 7747 636 687


press@gsm.org


About Current Analysis

Current Analysis (http://www.currentanalysis.com) has been helping leading technology companies improve their market intelligence since 1997. Sales teams, product managers, and marketing professionals rely on Current Analysis for the latest competitive analysis and tactical advice. Current Analysis' structured, rapid competitive response solutions help companies improve their business performance and create a repeatable process advantage over competitors. The company serves more than 30,000 users at over 200 enterprise clients across the telecommunications, networking, and business software industries.



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