Boost Mobile Changes the Face of Wireless Customers, Turns Frowns Upside Down with New Hispanic Campaign Tweet

IRVINE, Calif., -- Let's face it, people have rough days. Maybe it was a tough day at work, or the futbol club lost its big match. Or maybe it's because some company is doing its best to take advantage of you, attempting to cheat you out of a few bucks here and there. Those rough days are going to start taking a toll, and inevitably friends and family will start asking, por que la cara de enojado? Fortunately, Boost Mobile's new Spanish-language advertising campaign, Facing Abuses, unveils the remedy that is sure to brighten the day and turn that frown upside down.

"The Boost Mobile value proposition is built to serve customers looking for honest value and dependable coverage with no strings attached. This approach is particularly compelling to the Hispanic community," said Bob Stohrer, vice president of marketing, Boost Mobile. "The new Facing Abuse campaign points out many of the trappings of wireless, dramatizing the impact it has on customers, and is an extension of our Sin Abusos platform launched in 2009."

The Facing Abuses campaign began airing its second of three commercials today. The Mad Face spot joins Long Face, which was released in mid-April, in rotation, and a third will be added to the mix this fall. The commercials were all developed by iNSPIRE!, an independent and minority-owned advertising agency that specializes in reaching the very essence of the Hispanic consumer. The campaign promotes Boost Mobile's popular Monthly Unlimited plan, which offers nationwide unlimited calls, text messaging and Web all at $50 and with no contract.

"The real beauty of the campaign is that it takes the conversation with its customers beyond words and establishes an emotional connection," said Fernando Sabah, iNSPIRE! creative director. This is illustrated through the animation of characters' faces to show an exaggerated expression of the abuse consumers go through with their wireless carriers. Understanding the effects of this long and constant abuse, Boost Mobile has taken action to provide an affordable, reliable solution.

About Boost Mobile

Boost Mobile, one of Sprint's prepaid brands, offers wireless phones and services with no long-term contracts. Boost Mobile redefines value for wireless consumers with its 'Monthly Unlimited' service, offering unlimited nationwide talk, text, Web, e-mail, IM and 411 for $50 per month, and with its 'BlackBerry Monthly Unlimited' service, offering unlimited nationwide talk, text, Web, email, IM and 411 for $60 per month. Boost Mobile offers nationwide service on the Nationwide Sprint Network, reaching more than 276 million people, and on the Nextel National Network reaching more than 277 million people, with no activation, roaming, traveling or long distance fees. Boost Mobile offers a selection of quality handsets from Motorola, Sanyo, Research In Motion and Samsung, ranging from entry-level to high-end devices. Boost Mobile phones are available nationwide at nearly 20,000 major retail stores, including Best Buy, RadioShack, Target and Walmart, Sprint retail stores, independent wireless dealer locations, and on HSN, a leading television home shopping network; and Re-Boost® is available at approximately 100,000 locations throughout the U.S. Experience Boost Mobile on the Web at MySpace, Facebook and Twitter; and purchase products at www.boostmobile.com. To view the commercial, http://www.youtube.com/watch?v=0EghDUetkbY.

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