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Mobile Phone Track uses proven research methodologies and a world-class market intelligence infrastructure, combined with strategic insights from our team of wireless experts, to provide monthly, model-level tracking of U.S. wireless handset sales. Its detailed insight on current mobile handset trends uncovers opportunities for future growth.

The service delves into consumers’ purchasing behavior and mindset to provide an unparalleled view of the U.S. mobile phone market. The data is updated monthly and is available back to April 2005. Companies use Mobile Phone Track to conduct granular analyses of sales by manufacturer, brand, retail channel, and wireless carrier. It allows them to track mobile devices’ purchase and usage patterns and examine the market performance of specific technological features associated with mobile phones sold through the retail channel.
Key Measures

* Industry, category, brand, and model-level sales and trends
* Sales by channel and by individual retailer
* Sales by technology attribute
* Sales by wireless carrier
* Average selling prices and pricing trends
* Consumer demographics, behaviors, and attitudes
* Sales of voice and data service plans
* Segmentation of the prepaid and postpaid wireless markets

Business Benefits

* Benchmark performance
* Monitor new model and feature acceptance
* Support product planning decisions
* Create accurate market forecasts based on reliable sales data
* Adjust pricing strategy based on retail conditions
* Fine-tune marketing messaging and strategies
* Strengthen channel relationships for improved distribution
* Determine what’s driving the growth or decline of your business
* Track competition and assess your competitive position
* Understand the dynamic wireless handset market better than ever before

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