São Paulo - Motorola and TIM announced the new smartphone based on Android platafoma the QUENCH ™. The new product brings the MOTOBLUR ™, a service of Motorola organizing messages and synchronize contacts, ensuring the agility of conversations in real time. The touch screen, the navigation key (such as a laptop), along with the features pinch and zoom and Adobe Flash Lite, easy to visualize the 3.1''display with high resolution. The Motorola QUENCH ™ will be available in Brazil in the first quarter and is the eighth model powered by Android launched by Motorola in the world, and the fourth in Brazil, and the second manufacturer launched by TIM in Brazil
"The continued expansion of portfolio of devices from Motorola Android reinforces our commitment to offer more options for phones always in tune with the expectations and desires of consumers," said Rodrigo Vidigal, director of product marketing for Motorola Mobile Devices. "The MOTOBLUR with QUENCH ™ ™ emphasizes the history of design success of Motorola, which differentiates this device from the traditional experience Android, leading consumers to experience more complete messaging, navigation and multimedia."
"Launching the Motorola ™ QUENCH firsthand in Brazil is part of our strategy to constantly seek innovation and best models to offer our customers, we will continue investing on the Android platform, which also brought with pioneering spirit for the country with the QUENCH ™, included in our portfolio service MOTOBLUR ™ for users increasingly accustomed to using social networking on mobile, "said Leopoldo Tranquilli, Director of Marketing VAS TIM. "Moreover, as the unlocked handset will hit the stores, we can offer you an even larger share of consumers," added the executive.
The MOTOBLUR ™ service is the integration of exclusive content for Android Motorola, designed to make mobile phones more personalized and intelligent. It is the first solution to synchronize contacts, posts, messages, photos and more - from sources such as Orkut, Facebook ®, MySpace, Twitter, Gmail ™, e-mail personal and corporate, LastFM, - automatically updating them on the main cell. With this, the User spends less time to organize your life and gaining more time to enjoy it.
The QUENCH ™ facilitates the upgrading of posts through a combination of features MOTOBLUR ™ that brings calendar, messages, news and other information that you want to customize the User and are automatically updated on the main unit. Contact information such as e-mail, photos and profile and phones are synchronized on-line, whenever there are changes, eliminating the need for manual updates.
The MOTOBLUR ™ also provides convenience and peace of mind to User, as if the phone is lost, you can find it through a secure portal, which also allows personal information contained in the device are erased remotely. Only with the User Name and password, all contacts are retrieved, as well as messages and all the networks and providers of e-mail previously configured. Moreover, with possible updates through the server, Motorola will enhance current capabilities and add new tools to QUENCH ™, ensuring the continued evolution of user experience.
Experiences complete
The QUENCH ™ provides a complete experience of Web browsing with touch screen functionality and pinch and zoom. The intuitive navigation is made easy with a navigation pad located in the center front of the device. In addition, the phone brings Adobe Flash Lite ™ and Google HTML, which combined with the high resolution display of 3.1''allow optimum viewing of media content such as banners and video.
The musical experience of the phone becomes more complete thanks to the music player - connected media player. The application has features that make it easy to search for songs with the ability to display the lyrics in any language, synchronized with accompanying audio. With QUENCH ™, you can also choose where the user wants to perform Downloads2, and how and with whom they want to comment your music on Twitter, e-mail and SMS. The product offers features such as direct access to music videos on YouTube ™, streaming radio and identification of music.
The new phone has two microphones and the unique technology that significantly reduces the noise of the calls. It also has 5 MP camera with auto-focus and LED flash.
The smartphone brings the Android Market ™, which provides quick access to more than 20 thousand applications and widgets and allows unlimited customization to QUENCH ™. Features such as access 3G and Wi-Fi ®, GPS and Bluetooth ® stereo 1 make it a full device powered by Android.
Availability
The QUENCH ™ with MOTOBLUR ™ is available in various regions around the world from the first quarter of 2010. In Brazil, it will be available by the end of March, first in TIM stores and consumers can buy it in deals with data packets, so they can further leverage all the features of the device.
· Specific details such as prices and market regions will be announced by TIM at the time of marketing.
• For more information, product specifications and pictures QUENCH, visit the Media Center Fact Sheets.
• For active multimedia Mobile World Congress, visit MWC 2010 Press Kit Follow us also on Facebook and Twitter.
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About TIM
In Brazil for 11 years, TIM was the first mobile operator to be present in every state in the country working with customer-oriented and seeking best serve the demands of the market, the company saw its customer base to jump from 36, 1 million to 41.1 million customers from March to December 2009, representing a growth of over 13%, which can be attributed to its strategy of repositioning the brand. The improved performance reflects the concern with the User and the launch of innovative products and services and tailor such plans Infinity and Liberty.
The constant improvement of network quality is also part of the company's strategy, which allocated 60% of its $ 2.3 billion investment in 2009 for this purpose. In December, the company completed the merger of Intelig: TIM Intelig and will address their integrated networks, a process that has already begun and should be completed in the first quarter of 2010.
TIM also invests in its commitment to society: included in the portfolio of the Corporate Sustainability Index (ISE), the BM & F, the company maintains stock collection and transport to recycling equipment, batteries and accessories markets using low impact environment, among other initiatives. For more information, visit www.tim.com.br or http://twitter.com/timtimportimtim.
Labels: Android , Mobile operators , Motorola
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