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SAMSUNG Launches New Sound Bars, Announces Availability and Pricing

Saturday, March 27, 2010

Sleek new sound bars deliver minimalistic look and feel while packing high-quality audio performance.

RIDGEFIELD PARK, N.J., – Samsung Electronics America, Inc., a market leader and award-winning innovator in consumer electronics, announced the U.S. pricing and availability of two new sound bars, the HW-C450 and HW-C451. . With the sound bars, Samsung has delivered a new level of high-quality audio performance. With upgraded 280W total power output, the 2010 lineup also features unique, open speakers that operate without grills, and prism Touch of Color™ (ToC™) design for a smooth, slim and minimalist look. Samsung’s sound bars will be on public display at the Samsung Experience, located at The Time Warner Center in New York City beginning March 9, 2010.

Series/Model Estimated Selling
Price Availability
HW-C450 $349.99 March 2010
HW-C451 $349.99 May 2010
HT-WDC10
(Wireless dock for iPod/iPhone) $149.99 May 2010


“With the new HW-C450 and HW-C451, Samsung has put high-class audio quality in an ultra-modern, sleek, compact form factor designed to fit any home,” said John Revie, senior vice president of Home Entertainment for Samsung Electronics America. “In 2010, we really focused on pushing the limits with design without sacrificing audio quality. This sets a new quality bar for those seeking a sound system that offers bold quality with minimal space consumption.”

With 280W total power output and a wireless subwoofer, the HW-C450 and HW-C451 create a virtual surround sound effect while eliminating the need for speakers throughout the entire room. Built to enhance the design of any room, the new sound bars also feature an alluring new prism ToC™ design, intended to complement Samsung’s modern and stylish 2010 HDTV lineup. The HW-C450 comes in black and HW-C451 comes in silver. Both can easily be mounted to any wall and connect to the TV with just a single optical cable.

For added functionality, users can add a separately sold, wireless iPod and iPhone dock to the 2010 sound bar lineup. With this enhanced feature users can playback their favorite music from anywhere in the room by placing their iPhone or iPod on the dock in one easy step.

Samsung’s press releases, video content and product images are available at www.samsung.com/newsroom.

About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, digital imaging products, refrigerators and washing machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. Please visit www.samsung.com for more information.



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