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BlackBerry App World Launches in South Korea

Thursday, April 22, 2010

Discover, download and enjoy a broad mix of free mobile applications.

Seoul, South Korea - Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) announced that BlackBerry App World™ is now available to BlackBerry® smartphone* customers in South Korea, offering them a broad mix of free mobile applications.

Customers can now download BlackBerry App World directly to their smartphone by visiting www.blackberry.com/appworld or mobile.blackberry.com. BlackBerry App World can be conveniently accessed over both Wi-Fi® and mobile phone networks in South Korea and it automatically presents customers with the relevant catalog of applications available for their specific BlackBerry smartphone model.

“We are excited that BlackBerry App World is now available for Korean customers,” said Norm Lo, Vice President, Asia Pacific, Research In Motion. “BlackBerry App World further enhances the mobile experience for our customers in South Korea, allowing them to more easily discover and download applications for their BlackBerry smartphones.”

Key Features include:

* Front Page Carousel - BlackBerry App World showcases several applications on its front page carousel, making it easy for users to browse through a select number of featured applications. Featured applications vary from time to time, helping users discover new applications.
* Top Downloads – The “Top Downloads” area on BlackBerry App World lists applications that are the most downloaded.
* Categories – BlackBerry App World features a variety of application categories, including entertainment, IM and social networking, news, weather, productivity and more.
* Search/Filter – BlackBerry App World includes a keyword search with filtering capabilities.
* Reviews – Applications on BlackBerry App World can be reviewed by users and those reviews are reflected in star ratings. Users can easily access and read reviews, see screenshots and read a description of each application before they download it.
* Recommend – BlackBerry App World users can recommend applications to other people through email, PIN, SMS message or BlackBerry® Messenger.
* Application Storage – BlackBerry App World includes a folder called My World, which keeps track of applications the user has downloaded. It is a personal storage space that allows users to uninstall and re-install applications.
* Application Archiving: users can archive applications to a microSD card or built-in storage memory on their BlackBerry smartphone.
* Update Notifications: Users can be notified of updates to applications they’ve downloaded on BlackBerry App World.
* BlackBerry App World is also accessible from a user's desktop computer at www.blackberry.com/appworld.

Popular BlackBerry App World applications available in South Korea include:
Viigo South Korea; Blue Mobile; Yonhap News; T-Menu (SK Telecom); DioDict Korean/English Dictionary; ezCall; Korean Subway Map; ezSubway; BlackBerry® Messenger; Facebook® for BlackBerry smartphones; Windows Live™ Messenger for BlackBerry smartphones; Twitter® for BlackBerry smartphones; Bloomberg Mobile.

* BlackBerry App World is available for BlackBerry smartphones that include a trackball, trackpad or touch-screen running BlackBerry OS 4.2 or higher. Users require an active BlackBerry data service plan to access BlackBerry App World. Data charges may apply for customers that have limited data plans.



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